The role of international marketing in the score of company development

Researches regarding the purchase behavior and consumer demand for various products across national boundaries. The elaboration of the marketing mix for targeted country. Factors that progressively drive international trade and marketing efforts.

Подобные документы

  • Basic Types of international marketing strategies. Marketing strategies used by online TV services. Peculiarities of Netflix and Amazon Prime Video marketing strategies in India and services comparison. Netflix and Amazon Prime performances in India.

    курсовая работа, добавлен 03.09.2018

  • Division of consumer groups. Types of segmentation: geographic, demographic, psychographic, behavioural. Principles, methods and criteria of market segmentation. Сharacteristics of marketing tools used in the business, the role of strategic planning.

    доклад, добавлен 29.05.2016

  • Culture and marketing communication. Culture and consumer socialization. Materialism, identity and religiosity. Culture and service quality. Culture and language effects. Culture and consumer revenge behavior. Culture and government action.

    реферат, добавлен 22.12.2009

  • The role of the construction industry in the development of the national economy. The choice of marketing strategy as a key to the marketing opportunities of real estate companies. Proposals for expanding sales of real estate and construction companies.

    статья, добавлен 28.09.2022

  • Orientation of the goals of marketing provision of anti-risk measures on the consumer. The main possible options for the attitude of buyers-organizations to the perceived risk depending on the expected utility from the purchase of industrial goods.

    статья, добавлен 15.04.2024

  • Analysis of the main components of the market of ornamental crops in Ukraine. Increasing exports and expanding the range of products of the country's agro-industrial complex. Development of a marketing model for an agricultural production strategy.

    статья, добавлен 29.06.2022

  • The purpose of marketing communication strategy. Components and the content in the strategic planning hierarchy. Determination of the main stages in the development of marketing strategy. Development of a universal algorithm of formation of the MCS.

    статья, добавлен 14.08.2016

  • This article deals with innovative marketing technologies. The purpose of the article is to study the marketing influence factors on the management system of a company, the vectors which lead to the design of an enterprise’s administrative structure.

    статья, добавлен 19.07.2020

  • Review of selected marketing communication tools actually used in practice by producers and sellers of organic food products in the Slovak market. Identification, analysis of current level of consumer awareness regarding the issue under consideration.

    статья, добавлен 31.01.2018

  • The analyzing the development of Internet marketing in Ukraine. The tendencies of Internet marketing in the world and figures connected to its current condition in Ukraine. The perspective of Internet marketing in Ukrainian business and global economy.

    статья, добавлен 27.08.2016

  • The impact of war on entrepreneurship, methods and mechanisms of marketing in the event of a military conflict. Research of real indicators of marketing effectiveness. The impact of the unique factor of war on the change of management and marketing.

    статья, добавлен 26.04.2023

  • The role of marketing research in the field of tourism. Development of an adequate marketing strategy for a tourism enterprise in the context of COVID-19. Market transformation in a pandemic. Carrying out marketing research when reformatting the market.

    статья, добавлен 16.11.2022

  • Defining the mission and tasks. Analysis of structure, of the marketing company, of the environment, of factors directly influence, of suppliers and competitors. Laws and government agencies that have an impact on the activities of "RVK Seventh Heaven".

    реферат, добавлен 08.02.2012

  • Definition of "Music industry" participative web and user generated content. Trends in the music industry, the need for digital marketing. The musical preferences of Russian consumers. Changes in demand for music services caused by the COVID-19 pandemic.

    дипломная работа, добавлен 18.07.2020

  • Analysis of the international beauty brands content marketing on instagram and facebook. Review existing literature on the topic: the definition and the concept of the term "customer engagement". Making of recommendations for global beauty brands.

    дипломная работа, добавлен 02.09.2018

  • Use of social marketing tools by local self-government bodies. Aspects of the use of marketing in public administration. The role of territorial marketing in ensuring the interests of the territory, its functioning as a service of local self-government.

    статья, добавлен 13.10.2022

  • Marketing is managing profitable customer relationships. The functions of marketing are: Researching, Buying, Product development and management, Production, Promotion, Standardization and grading, Pricing and Distribution, Risk bearing and Financing.

    реферат, добавлен 20.10.2013

  • Characteristic of marketing of banking services as the activity of presenting, advertising and selling banking products in the best way to meet the needs of consumers. Marketing of banking services as one of the services of the financial industry (bank).

    статья, добавлен 25.07.2020

  • To highlight the ways of marketing labeling of agricultural products as an effective aspect of doing business and their interpretation in a form understandable to consumers. A study of optimization and the right choice of marketing labeling methods.

    статья, добавлен 18.05.2022

  • Needs are states of felt deprivation, it is the things that we require in order to feel a part of community and achieve good welfare, their research and analysis in modern marketing. Concept and reflected in the marketing of basic human wants, demands.

    контрольная работа, добавлен 29.10.2014

  • The use of marketing relations in tourism companies. The analysis of the foundations relationship marketing, especially this type of marketing versus other forms of interaction with customers. The essence of loyalty programs in the travel services.

    статья, добавлен 26.08.2016

  • The processes of marketing communications in the context of informatization and digitalization of society. The problem of oversaturation of information platforms with content is considered. As a solution, it was proposed to use influencer marketing tools.

    статья, добавлен 02.11.2022

  • Description of the family business on the example of a specific Spanish company "Vigar". The effectiveness of the presented international company and the difficulties faced by the family business are considered. A marketing analysis of the Vigar.

    статья, добавлен 21.07.2020

  • The study of effective marketing in social networks. The choice of influential individuals who will positively influence the decision to purchase brand products. The peculiarity of social commerce and native advertising. Website optimization process.

    дипломная работа, добавлен 14.07.2020

  • The algorithm of development of multilevel marketing strategy for automobile companies to ensure the competitiveness of their products. An analysis of the previous studies labor market. Potential obstacles to implementation of the developed strategy.

    статья, добавлен 24.02.2016

Работы в архивах красиво оформлены согласно требованиям ВУЗов и содержат рисунки, диаграммы, формулы и т.д.
PPT, PPTX и PDF-файлы представлены только в архивах.
Рекомендуем скачать работу и оценить ее, кликнув по соответствующей звездочке.