Linguistic aspects of "name-calling" manipulative tactics implementation in American political discourse
Research of manipulation as an effective means of capturing, retaining, using, legitimizing power. Analysis of the main types of metaphors used by US presidential candidates in 2008. Creating certain associations and assigning them to a specific object.
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The analysis of basic communicative leadership models with corresponding tactics employed by British speakers in a situational political context. The material of research is experts’ interaction with the audience in the daily programme "Politics Live".
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