Exploring Concepts of the English Language Tourism Advertising Discourse in Pre-Pandemic and Pandemic Times

Using the example of cognitive space, compare the discourse community's understanding of the tourism sphere in the pre-pandemic and pandemic periods; trace what the pandemic caused in the minds of representatives of the English-speaking community.

Подобные документы

  • The impact of competition on the growth of the outdoor advertising sector and the overall state economy. Deficiencies within the existing legal framework concerning outdoor advertising placement. Development of proposals for overcoming these problems.

    статья, добавлен 24.02.2024

  • Analysis of issues related to the development of an effective advertising campaign. Proposed of resources, which will allow the user independently generate advertising budget in the short term; ensure the simplification of decision-making at planning.

    статья, добавлен 28.09.2016

  • Consideration of the specifics of using visual metaphors in the design of social advertising of foreign advertising campaigns on environmental topics. Study of the specifics of visual and expressive means in social advertising, types of visual metaphors.

    статья, добавлен 25.01.2023

  • The scientific article describes 12 key principles of planning advertising activity, which can be used during the preparation of a media strategy and can help solve the task of selecting a media mix and strategic work with various advertising tools.

    статья, добавлен 08.01.2024

  • Research of the concept of manipulation in advertising slogans of fast food restaurants. Templates that are often used to subconsciously influence customers. Manipulative means inherent in advertising: "unique trade offer" and "adjustment to values".

    статья, добавлен 20.11.2020

  • The evaluation of the economic efficiency of the advertising campaign of small and medium-sized businesses and the principles of their Application the use of advertising campaign tools in the context of planning the marketing budget of the enterprise.

    статья, добавлен 19.07.2018

  • Social networks as the part of marketing communications. The creation of advertising messages. Clients’ perception measurement in the context of social media. Research on determination of factors influencing consumer’s perception of advertising messages.

    дипломная работа, добавлен 07.09.2018

  • Analysis and determination of the main trends in computer game advertising and its design. Study of functional and visual features of the design of certain types of Internet advertising. Analysis of types of Internet advertising and their graphic design.

    статья, добавлен 11.07.2023

  • The essential relationship between advertising and the provision of services, security measures and operational reliability, anti-theft protection, advertising influencers and operational reliability. Implementation of a strict policy against advertisers.

    статья, добавлен 24.02.2024

  • The study of advertising as a kind of social activity of man in the worldview-value, moral-ethical and pragmatic aspects. Characteristics of modern ways of influencing public opinion, methods of forming national identity, consciousness of the person.

    статья, добавлен 08.12.2020

  • Features of the relationship between verbal and nonverbal components of advertising of world-famous brands. Research of the specific influence of the emotional factor of a particular brand's popularity on the figurative parameters of advertising.

    статья, добавлен 16.01.2022

  • Coding of visual information based on the means of verbal stylistics. Determination of various visual stylistic devices on the material of commercial and social advertising. Investigation of the specifics of the hidden nature of the suggestive influence.

    статья, добавлен 18.06.2021

  • Theoretical basics and delivery methods of online advertising. Use of the Internet to target network subscribers. Placing ads on mobile devices. Send of messages using texts, animation and video clips. Benefits of Email marketing. Designing media tactics.

    курсовая работа, добавлен 03.10.2017

  • Characteristics and structural organization of visual formal elements of modern advertising. Study of the integrative nature, attributes and semiotic mode of functional groups. Selection of subunits, subelements and subparameters of advertising texts.

    статья, добавлен 11.02.2024

  • The persuasive design of advertising as a now days phenomenon. The influence of design meanings-images on the perception processes and behavioral reactions of a person. The peculiarity of the problems of persuasive design of advertising in the society.

    статья, добавлен 10.06.2022

  • The peculiarity of the study of the pragmatic effectiveness of the application of deixis within the framework of these approaches. An examination of deixis in advertising and its role in the persuasive strategies employed by commercial text producers.

    статья, добавлен 04.10.2023

  • Modern forms of mass communication. Principles of dividing publications into genres. Analysis of the main approaches to the classification of genre advertising system. Scientific systematization of advertising texts. Development of Ukrainian genrology.

    статья, добавлен 11.07.2018

  • Review of perfume advertising taking into account verbal, visual and olfactory modes. A comparison of the types of perfume advertising distinguished as a type of catalog for the professional sales agent, the potential consumer. Multimodal cohesion.

    статья, добавлен 11.12.2023

  • Needs are states of felt deprivation, it is the things that we require in order to feel a part of community and achieve good welfare, their research and analysis in modern marketing. Concept and reflected in the marketing of basic human wants, demands.

    контрольная работа, добавлен 29.10.2014

  • Study of the relationship of global marketing and advertising with the cultural characteristics of countries in the economy. Analysis of the approaches of transnational corporations to the formation of strategies. Basic elements of global marketing.

    статья, добавлен 01.02.2022

  • Means of motivation of potential consumers. Analysis of the possibilities of print advertising in the XX century. The study of the style features of fonts, graphic decorative elements and the nature of images in advertising messages of Kyiv periodicals.

    статья, добавлен 05.06.2022

  • Analysis of the changes that took place in the Chinese advertising poster during the ХХ century. The connection between the cultural and political context and the visual content of messages, the influence of historical and cultural processes on them.

    статья, добавлен 26.11.2023

  • Features of design thinking. Functions of graphic design in advertising. Its methodological aspects from a marketing standpoint. Rules for achieving the quality of graphic design. Approaches for the formation of the project activities in this field.

    статья, добавлен 15.08.2022

  • Cross-cultural categories influencing the process of creative expression. The commercial video materials produced by international brands. To examine the degree to which companies adapt their advertising to cultural realms of different countries.

    дипломная работа, добавлен 14.07.2020

  • Theoretical formulation of the place of the brand among the marketing communications in the tourist business. The experience of the leading destinations and tourism enterprises in the formation of brands. Technology for building the tourist brand.

    статья, добавлен 25.08.2016

Работы в архивах красиво оформлены согласно требованиям ВУЗов и содержат рисунки, диаграммы, формулы и т.д.
PPT, PPTX и PDF-файлы представлены только в архивах.
Рекомендуем скачать работу и оценить ее, кликнув по соответствующей звездочке.