Changes in place name semantics in the tourism advertising discourse

Investigation of transitions in the semantics of geographical names of places. Consideration of the main role of oikonim in the modern tourist advertising discourse. Influence of advertising on the positive perspective of geographical names of places.

Подобные документы

  • Draw out the peculiarities of semantic space as a component of perfume and cosmetic names. The system of seams as content words established in the perfume and cosmetic names provides the process of focusing and transforms these names into focusers.

    статья, добавлен 16.04.2023

  • Investigation and characteristic of the problem of analyst bias in the comparative analysis of political discourse. An introduction to a machine learning system that identifies the most salient features of Croatian political discourse on migration.

    статья, добавлен 23.04.2021

  • The identifies the basic laws of the scientific paradigm "discourse – concept". Discourse as a combination of concepts, creation discourse around basic concept, have been characterized. Classific parameters of concept in the discourse have been processed.

    статья, добавлен 30.10.2016

  • The theory of a proper name. The problem of defining a proper name. Classification of proper names. Proper names in fantasy. Proper names in "Harry Potter and Half-Blood Prince". The usage of proper names in "Harry Potter and Half-Blood Prince".

    курсовая работа, добавлен 15.05.2016

  • Consideration of the manipulative potential of stylistic devices in modern media discourse. Study of stylistic devices used in media discourse for the purpose of manipulating information. The object is articles in English-language newspaper editions.

    статья, добавлен 30.03.2023

  • Important role of the mass media in our life. British people - the greatest newspaper readers in the world. Advertising as a kind of link between the public and the media. Two main companies on the British Isles, which broadcasting over the country.

    презентация, добавлен 16.05.2014

  • Analysis of modern linguistic works on the study of digital discourse. Approaches to the classification of digital Internet discourse. Systematization of Internet language research as an integral element of the new direction of Internet linguistics.

    статья, добавлен 10.01.2023

  • Conducting an experimental-phonetic study of intonation means of realization of speech influence on the example of video lecture as a new genre of modern English-language scientific discourse. Prosodic fund of utterances and components of intonation.

    статья, добавлен 20.11.2020

  • Study of the influence of the structure of discourse on the complexity of the text. Approaches based on elementary units of discourse that can be successfully used to analyze reading eye movement data. Perspectives for the study of the complexity.

    статья, добавлен 16.08.2023

  • Study of grammatical and lexical components of US political discourse, their concatenation and interdependence within this discourse. Identify the main morphological and syntactic characteristics of theatricality strategy in the US political discourse.

    статья, добавлен 07.10.2018

  • Problems of reducing the probability of the speaker in the discourse and the disclosure of its means of expression. Research of objective statements in different registers of discourse using the linguistic category of modality. Discourse hedging strategy.

    статья, добавлен 10.11.2021

  • The grammaticalization of a lexeme in its construction into a discourse marker may involve acquiring discourse - level information structuring functions relative informational salience. The distribution of information is signalled by discourse markers.

    статья, добавлен 13.10.2022

  • The comparative analysis the transfer of natural names and names borrowed from ancient culture and mythology, and semantic or spoken names by transcription, transliteration, approximate or descriptive translation in Ukrainian and Russian language.

    статья, добавлен 11.01.2023

  • Systematization of the scientific views of linguists on the definition of business discourse in linguistics and the definition of its features as one of the institutional types of discourse. Conditions of interaction of political discourse communicators.

    статья, добавлен 30.03.2023

  • Studying the biography of an American linguist - J. Greenberg. Consideration of his contribution to synchronous linguistics and the search for linguistic universals. The study of a set of languages, covering a wide geographical and genetic distribution.

    статья, добавлен 14.03.2019

  • Development and characteristics of the procedure for formalized analysis of lexical semantics. Determination of methodological principles of comparative-typological analysis of the system of unrelated languages. Structural organization of axionomens.

    статья, добавлен 15.12.2021

  • Correct use of English legal terms in a business environment. Special translation of economic or legal discourse. Analysis of legal terms regarding preservation or loss of original semantics, their de-semanticization in the structure of the economic text.

    статья, добавлен 13.11.2023

  • Econyms as specific types of toponyms refer to the proper names of any inhabited settlement. They are known to contain information about the historical past of nations, the borders of their settlement, cultural, commercial, and geographical centers

    статья, добавлен 19.09.2023

  • Linguistic content, functional paradigm, forms and manifestations of the concept "provocation". Sociо-psychological analysis of positive and negative provocation. Study of the semantics of the noun provocation in verbal and non-verbal implementations.

    статья, добавлен 04.12.2023

  • Consideration of the lexical content of the US electoral discourse. Agitation and popularization of lexico-semantic materials on a religious topic in American politics. Features of the implementation of an adequate translation of biblical and slang word.

    статья, добавлен 23.08.2021

  • English textbook for grade 7. Topics for study: "The World teenagers' competition", "School education", "Sport is fun". Verb tenses. Verb s followed by the -ing form or by to. Viparison of adjectives and adverbs. List of personal and geographical names.

    учебное пособие, добавлен 19.06.2014

  • Verbal forms of communication. Research of channeled discourse from the point of view of linguistics. Imperative structures and modal verbs as units with a leading force. Reconstruction of consciousness by the method of neurolinguistic programming.

    статья, добавлен 20.08.2020

  • Consequences of accepting the proposition as the semantic concept characteristic of semantics and it is discussed that such an approach does not mean a limitation for discursive dynamics. Inclusion of the concept of variable context in dynamic pragmatics.

    статья, добавлен 27.06.2020

  • Study of linguo-translational aspects of the English penitentiary discourse. Features of the penitentiary discourse in the English language, the history of its origin and research. Implementation of the analysis of examples of language interaction.

    статья, добавлен 23.05.2023

  • The describe the political discourse of President of Ukraine V. Zelenskyy in the first year of cadence. The discourse strategies and specific tactics, which are the explication of a certain cognitive model, serve as the implementation of speech influence.

    статья, добавлен 01.01.2023

Работы в архивах красиво оформлены согласно требованиям ВУЗов и содержат рисунки, диаграммы, формулы и т.д.
PPT, PPTX и PDF-файлы представлены только в архивах.
Рекомендуем скачать работу и оценить ее, кликнув по соответствующей звездочке.