Modern marketing: understanding the impact of digital strategies on business growth
Analysis of the impact of informatization and digitalization on business and society. Stimulating demand, promoting the use of digital technologies in various sectors of the Ukrainian economy. Transformation of forms and methods of marketing management.
Подобные документы
Application of information communication methods as an element of success, digital marketing has a place among them. A set of indicators of the effectiveness of advertising and their impact on business processes. Trends in the development of this tools.
статья, добавлен 03.05.2023The article outlines methodological aspects of the role of digital marketing in the process based on the analysis and systematization of theoretical and practical approaches to a comprehensive assessment of the business marketing activity efficiency.
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статья, добавлен 18.09.2024- 4. Digital technologies of public marketing in the field of tourism and hotel and restaurant business
Possibilities of using digital marketing mechanisms in public administration. Study of digitization of tourism and hotel and restaurant industry. Development of a number of proposals for the digital transformation of public marketing in this area.
статья, добавлен 22.08.2022 The main problematic issues of the relationship between management technologies, business modeling and marketing planning of IT startups. Analysis of modern approaches to classification, tasks, templates and elements of building business models.
статья, добавлен 03.07.2023Transformation of marketing approaches to the promotion of various goods and services. Impact of modern innovations in the field of information and communication technologies, development of social networks on the strategy of promoting organic products.
статья, добавлен 24.06.2024The impact of war on entrepreneurship, methods and mechanisms of marketing in the event of a military conflict. Research of real indicators of marketing effectiveness. The impact of the unique factor of war on the change of management and marketing.
статья, добавлен 26.04.2023Characteristics of digital marketing and its role for modern business. Basic analysis of the video game industry in the United States, China, Germany, France and Russia. Consideration of Ubisoft's digital marketing strategy in different countries.
магистерская работа, добавлен 13.07.2020The correlation between public perception and its impact on brand value growth. Study of the essence, principles and directions of potential sustainable marketing strategies aimed at meeting consumer expectations, strengthening business competitiveness.
статья, добавлен 02.10.2024The main purpose, presented in this article is to investigate and identify the problematic aspects, key features and factors of effective media planning, a conceptual scheme for creating a digital media plan as an important component of digital marketing.
статья, добавлен 04.09.2024Global trends in the development of retail trade in the post-pandemic period. Basic principles of digitalization of the economy of Ukraine. Analysis of trends in digital transformation of business processes. Consumer problems in the e-commerce segment.
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статья, добавлен 06.07.2023Characteristic the impact of digital marketing on the communication of football clubs and to make suggestions for the improvement of communication. has shown that digital marketing is a very broad concept, encompassing many different online tools.
статья, добавлен 28.07.2023The aim and purposes of digital marketing. Research of the latest trends in the formation of the brand image, taking into account digital marketing. Justification of approach of using a social network to create and differentiate brands in practice.
статья, добавлен 24.06.2024Definition of "Music industry" participative web and user generated content. Trends in the music industry, the need for digital marketing. The musical preferences of Russian consumers. Changes in demand for music services caused by the COVID-19 pandemic.
дипломная работа, добавлен 18.07.2020The role of online marketing in business transformation and improvement of logistics processes through supply chain management. The integration of online strategies with supply chain operations, which have significantly changed the way companies operate.
статья, добавлен 21.07.2024Familiarity with the impact of the COVID-19 pandemic on the development of the music market. The development of music marketing in the digital age. Consideration of ways to create a recognizable personal brand. Problem analysis promotion records.
дипломная работа, добавлен 13.07.2020- 18. Marketing challenges emerged from consumers’ perception of security issues of the Internet of things
Characterization of the main methods of perform marketing study to find marketing leverages of communication on connected devices security. Research and analysis of features of benchmarks of the companies successfully adopting the IoT into the business.
дипломная работа, добавлен 08.11.2015 Using business process reengineering of an enterprise to create a new process organizational structure, eliminate inefficient processes, and improve the efficiency of process execution. The role of marketing process management in business operations.
статья, добавлен 02.10.2024To highlight the ways of marketing labeling of agricultural products as an effective aspect of doing business and their interpretation in a form understandable to consumers. A study of optimization and the right choice of marketing labeling methods.
статья, добавлен 18.05.2022Research of the application of the Lovemark concept in modern business. Analysis of the impact of a marketing strategy on customer loyalty and emotional engagement. Shaping the tastes and behaviors of target customers, increasing their brand confidence.
статья, добавлен 20.07.2024Study of modern trends in the development of banking marketing in the context of global digitalization of all spheres of social life. Increasing penetration of the Internet into the banking system. Review of the main digital banking marketing tools.
статья, добавлен 12.05.2024Study of modern trends in the development of banking marketing in the context of global digitalization of all spheres of social life. Increasing penetration of the Internet into the banking system. Characteristics of digital banking marketing tools.
статья, добавлен 20.07.2024The degree of the enterprises flexibility to probable crisis situations due to their reserves potential strengthening. To justify the necessity of marketing tools expending for the outsourcing, reengineering implementation to domestic business practice.
статья, добавлен 12.05.2024Investigation of specialized literature regarding different personnel evaluation methods. Implementation of marketing concept in business requires corresponding service that examines marketing environment. Research and analyzing market situation.
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