Communication: media convergence from the age of signs and signals to the digital world
Attempts to characterize both the development of communication and media in context of convergence. Identifying of a significant technological development that has resulted in creation of theories or concepts that aim to capture the essence of change.
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Convergence is the process where several media channels come together to operate in synergy and harmony, being able to report more information. Media companies pursue audiences by greater benefit from marketing and advertising through cross-selling.
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