Multimodal peculiarities of printed advertisements of mineral water in Ukraine
Analysis of multimodal advertisements which play a very important role in the modern social, business, and mass-media communication. The structure and semantics of the advertisements of mineral water in the Ukrainian mass-media and business discourse.
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The main purpose, presented in this article is to investigate and identify the problematic aspects, key features and factors of effective media planning, a conceptual scheme for creating a digital media plan as an important component of digital marketing.
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