The modern marketing concepts
Marketing is a general term used to describe all the various activities involved in transferring goods and services from producers to consumers. Macro- and micro-marketing. The target marketing concept. Competitive Strategies. Internet marketing.
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Study of peculiarities of implementation of the marketing complex (product, price, place, promotion, people, process) in the activities of Football Club "Desna". Substantiation of the ways to improve its use. Annual compilation of a media plan of club.
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