Research of hierarchical loyalty programs value for clients

Modern types of Frequent-flyer programs and financial approaches. Winners and losers from mileage and revenue-based reward program. Advantages and disadvantages of status demotion policy. Differences between the most and the least satisfied clients.

Подобные документы

  • A distinctive feature of modern advertising as a logical component of the marketing system. The role of advertising in the service sector. Authenticity, clarity, purposefulness, humanity, knowledge-based, as a necessity for commercial advertising.

    статья, добавлен 03.02.2021

  • Examining the tools and techniques that media organizations use at the present stage to conduct marketing research of the target audience - to find out their needs, interests, expectations and assessments regarding the media products they consume.

    статья, добавлен 23.09.2021

  • Advertising is a tool for experiencing the city as a concern for the urban environment, a tool for forming consumer attitudes of city residents through the formation of a qualitatively new type of social relationships based on the illusion of prosperity.

    статья, добавлен 30.05.2022

  • Strengths of Starbucks Corporation: Sound financial records, Largest coffeehouse chain in the world, Employee management. Weaknesses: Product pricing and Negative publicity. Opportunities: Extend supplier range and Expansion to emerging economies.

    презентация, добавлен 05.12.2013

  • Features of design thinking. Functions of graphic design in advertising. Its methodological aspects from a marketing standpoint. Rules for achieving the quality of graphic design. Approaches for the formation of the project activities in this field.

    статья, добавлен 15.08.2022

  • Vision and business concept of the Ikea Group. Investing for the future as the main financial principle of the company. Interesting facts about Ikea. The company's competitors: Kika Group, Jysk. Partner companies: UNICEF, the World Wildlife Fund.

    презентация, добавлен 08.12.2013

  • Assessment of the development of e-commerce at modern stages. The main trends and prospects of the formation of social media marketing. Directions and sequence of stages of improving the effectiveness of marketing in networks. Branding strategies in them.

    статья, добавлен 03.07.2023

  • Analysis of the dynamic approach to the formation of marketing strategies to capture regional markets. The development of a two-level dynamic model of regional market of domestic gas meters. The analysis of the ranking of markets as objects of research.

    статья, добавлен 28.09.2016

  • Research of logistics opportunities of TRACEKA countries. The role of border crossings in ensuring the flow of goods between countries. Comparative assessment of the logistics gap between TRACEKA countries based on the logistics efficiency index.

    статья, добавлен 21.12.2016

  • Research on the use of the latest technologies in the implementation of marketing intelligence, its use without prejudice to the social and physical health of consumers. Characteristics of technologies for the implementation of marketing intelligence.

    статья, добавлен 04.11.2020

  • The economic essence of trade in services, the peculiarities of the development of this process in the conditions of globalization. Research of modern tendencies of functioning of international trade, analysis of its role as a factor of economic growth.

    статья, добавлен 15.12.2017

  • Modern marketing concept. Using market research as an action tool. Consumer behavior in marketing. The concept of product. Product’s time of life. Marketing price, package, brand. Objectives and strategies of advertising. Getting outstanding advertising.

    учебное пособие, добавлен 24.12.2013

  • Об’єкти логістичних рішень в збуті, особливості логістичного транспортування і складування. Практична реалізація і огляд алгоритмів системи управління запасами: моделі рівня запасу (Reorder Level Policy), моделі циклу замовлення (Reorder Cycle Policy).

    курсовая работа, добавлен 22.07.2013

  • The peculiarities of the use of Facebook for marketing purposes by SMEs. Consideration of the basic ways to determine the barriers that prevent SMEs to use Facebook for their own marketing purposes. The essence of the concept of "diversification".

    статья, добавлен 24.02.2016

  • Research on the implantation of integrated marketing communication in the brand building and communication of a higher education institution. The use of artificial intelligence technology to form the image and increase the competitiveness of HEI.

    статья, добавлен 02.11.2022

  • Generalization of approaches regarding the categorization of innovative marketing communications, which are used within the framework of the development of trends in the promotion of goods (services). Perspectives of innovative marketing communications.

    статья, добавлен 03.04.2023

  • Ways of forming a state policy that improves entrepreneurship and the investment climate in order to ensure the development of the private sector of services are analyzed. The European experience of building marketing mechanisms is characterized.

    статья, добавлен 13.09.2022

  • The study of special forms of advertising. Consideration of the goals, objectives and types of local advertising. The role of public relations in corporate activity. Creating a corporate identity. Creative strategies in international advertising.

    курсовая работа, добавлен 09.09.2014

  • Feature of the impact of digitalization on the media industry. Transformations in the news market. The emergence of toll walls in online news content. Analysis of types of remuneration. WTP and consumer attitudes in various types of online newspapers.

    дипломная работа, добавлен 18.07.2020

  • The peculiarities of Ukrainian milk and dairy products market under current conditions. Steps to improve the competitiveness of milk processing factories by implementing innovations in their product sales policy. The effectiveness of such measures.

    статья, добавлен 14.09.2016

  • The concept of "breakthrough" products and their characteristics. Analysis the main approaches to pricing the products that are new to the market. The use of methodology for the "breakthrough" product pricing according to the level of its consumer value.

    статья, добавлен 28.09.2016

  • Discussion of neuromarketing as a research method, definitions and existing tools, analysis of ethical problems in this area. Perceptions and experience of neuromarketing practitioners, the formation of knowledge about this type of marketing research.

    статья, добавлен 28.09.2020

  • Marketing research - the function which links the consumer, customer and public to the marketer through information. Obtaining information on competitors activities, changes in attitudes, behaviour distribution channels - the task of sales manager.

    презентация, добавлен 26.11.2015

  • Researching the key generating markets for destination "Bulgaria" to outline the characteristics of demand for tourism products. The results of the international research in 2013. Result of world-wide and European surveys of the main generating markets.

    статья, добавлен 25.08.2016

  • Researching the key generating markets for destination "Bulgaria" to outline the characteristics of demand for tourism products. The results of the international research in 2013. Result of world-wide and European surveys of the main generating markets.

    статья, добавлен 19.12.2016

Работы в архивах красиво оформлены согласно требованиям ВУЗов и содержат рисунки, диаграммы, формулы и т.д.
PPT, PPTX и PDF-файлы представлены только в архивах.
Рекомендуем скачать работу и оценить ее, кликнув по соответствующей звездочке.