Using internet marketing to increase website conversion: challenges of effectiveness of different tools and techniques

The process of optimizing a website to maximize the conversion of website visitors into customers or buyers. Effectiveness issues of various marketing tools and techniques to increase website conversions. The level of influence of Internet marketing.

Подобные документы

  • To highlight the ways of marketing labeling of agricultural products as an effective aspect of doing business and their interpretation in a form understandable to consumers. A study of optimization and the right choice of marketing labeling methods.

    статья, добавлен 18.05.2022

  • The processes of capitalization of economy of Ukraine in the deepening systemic crisis and globalization of the investment market. The influence of marketing on the process of forming costs and finding new sources of value creation in European markets.

    статья, добавлен 14.09.2016

  • Factors that affect customers of choosing addictive products. Dissection received performance on people’s attitude of being targeted. Marketing of electronic cigarettes. Development of recommendations for improving marketing strategy in the future.

    дипломная работа, добавлен 07.12.2019

  • Specific public relations disciplines. Edward Bernays as the self-appointed Father of Public Relations. Traditional public relations tools. Targeting the public. Lobby groups. The techniques of spin. Negative public relations. Promotion (marketing).

    реферат, добавлен 13.04.2012

  • Division of consumer groups. Types of segmentation: geographic, demographic, psychographic, behavioural. Principles, methods and criteria of market segmentation. Сharacteristics of marketing tools used in the business, the role of strategic planning.

    доклад, добавлен 29.05.2016

  • Definition of the corporate social responsibility concept. Characteristic of the main tools of the corporate social responsibility, and exploration of the possibility of their use in the formation of international marketing strategy of enterprises.

    статья, добавлен 28.09.2016

  • Mechanisms of Integrated Marketing Communications on the Internet, depending on the company's goals for product promotion. Consideration of Integrated Marketing Communications as an event of the vision of market interaction, the method of communication.

    статья, добавлен 10.11.2022

  • Formation a marketing strategy to expand of business and increase sales in the international market. Assessment of globalization risks for national economies. The role of cultural, political and religious features of countries in successful competition.

    статья, добавлен 15.04.2024

  • Specific features of using marketing tools in museums for their successful competition in the leisure market. Active self-financing and creation of a comfortable environment - one of the priority directions of development of museum sphere in Ukraine.

    статья, добавлен 24.07.2017

  • Model development based on the concepts of technology adoption, reinforcement expectations and information systems duration. Use of the website and internet services to make purchases of household appliances. Confirmation of online shopping expectations.

    статья, добавлен 09.08.2021

  • The degree of the enterprises flexibility to probable crisis situations due to their reserves potential strengthening. To justify the necessity of marketing tools expending for the outsourcing, reengineering implementation to domestic business practice.

    статья, добавлен 12.05.2024

  • The article is devoted to the analysis of features and tendencies within the societal concept of influencer marketing in the conditions of digitalization of society. The problem of methodological substantiation of adaptive choice of tools of influence.

    статья, добавлен 06.07.2023

  • An analysis of the threat of an environmental crisis and an assessment of the current imbalance in the environment. Increase environmental awareness and develop a strategy of "green marketing". Perception by consumers of its factors in the estate sector.

    статья, добавлен 27.09.2016

  • Development of the concept of relationship marketing as the dominant paradigm in marketing. Sphere of use of relationship marketing. Factors influencing the marketing of relations in tourism, approaches to formation of relations between firms and clients.

    статья, добавлен 28.09.2016

  • Needs are states of felt deprivation, it is the things that we require in order to feel a part of community and achieve good welfare, their research and analysis in modern marketing. Concept and reflected in the marketing of basic human wants, demands.

    контрольная работа, добавлен 29.10.2014

  • Analysis of trends in the development of marketing in social networks. Research on innovations for product promotion in social networks. Use of web analytics, video advertising, influencer marketing. Transforming social networks into marketplaces.

    статья, добавлен 18.12.2023

  • Practical guidelines for the study methods of conducting strategic operations planning and marketing decision-making for Telecom operators, employees of the departments of communication, Internet service providers or telecommunications agencies.

    методичка, добавлен 11.10.2014

  • The purpose of marketing communication strategy. Components and the content in the strategic planning hierarchy. Determination of the main stages in the development of marketing strategy. Development of a universal algorithm of formation of the MCS.

    статья, добавлен 14.08.2016

  • The theoretical basis of marketing in a company. Role of marketing in a company. New tendencies of marketing audit perfomance. Biotechnology market description. Marketing audit results analysis. Analysis of the internal environment of the organization.

    дипломная работа, добавлен 01.07.2017

  • Analysis of e-branding of the Lidl brand. A marketing strategy aimed at retaining existing customers and attracting new ones. Development of events that present the brand, interest buyers, maintain relations between senders and receivers of the product.

    статья, добавлен 27.09.2022

  • The evaluation of the economic efficiency of the advertising campaign of small and medium-sized businesses and the principles of their Application the use of advertising campaign tools in the context of planning the marketing budget of the enterprise.

    статья, добавлен 19.07.2018

  • The article outlines methodological aspects of the role of digital marketing in the process based on the analysis and systematization of theoretical and practical approaches to a comprehensive assessment of the business marketing activity efficiency.

    статья, добавлен 04.12.2023

  • The problem of the green marketing. Higher production costs of green products. Energy saving fuel is still a difficult problem. A marketing strategy of the public green car. Green marketing development status and domestic green marketing development way.

    реферат, добавлен 25.02.2016

  • Consideration of the possibility of increasing the efficiency of the provision of housing and communal services and reducing their costs. Research of the influence of public marketing systems on the formation of the price of natural monopolies.

    статья, добавлен 26.11.2022

  • Orientation of the goals of marketing provision of anti-risk measures on the consumer. The main possible options for the attitude of buyers-organizations to the perceived risk depending on the expected utility from the purchase of industrial goods.

    статья, добавлен 15.04.2024

Работы в архивах красиво оформлены согласно требованиям ВУЗов и содержат рисунки, диаграммы, формулы и т.д.
PPT, PPTX и PDF-файлы представлены только в архивах.
Рекомендуем скачать работу и оценить ее, кликнув по соответствующей звездочке.