Innovative approaches to the development and increase of the efficiency of marketing in social networks
Analysis of trends in the development of marketing in social networks. Research on innovations for product promotion in social networks. Use of web analytics, video advertising, influencer marketing. Transforming social networks into marketplaces.
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Marketing is a general term used to describe all the various activities involved in transferring goods and services from producers to consumers. Macro- and micro-marketing. The target marketing concept. Competitive Strategies. Internet marketing.
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