Developing a loyalty program for a mini-hotel

The concept and evaluating the loyalty of clients of mini-hotels, the direction of its formation and development. Types of programs, their comparative characteristics and structure. Analysis of the market of mini-hotels in Moscow, competitive advantages.

Подобные документы

  • Formation a marketing strategy to expand of business and increase sales in the international market. Assessment of globalization risks for national economies. The role of cultural, political and religious features of countries in successful competition.

    статья, добавлен 15.04.2024

  • The main stages of video production. Characteristics of available resources and capabilities of the company. Consideration of the target audience and competitors. Strategic business plan. Marketing activities for product promotion and sales analysis.

    дипломная работа, добавлен 18.07.2020

  • The relevance of scientific research is due to the establishment of the brand as the most valuable asset of the company. Brand audit appears as a preparatory step for developing or correcting brand positioning, clarifying its development strategy.

    статья, добавлен 06.07.2023

  • The characteristics of market research services. The features of the demand for spa services. The functional components of the resort enterprises and features of organization of spa business. Government regulation of resorts, tourism and distributors.

    статья, добавлен 25.11.2016

  • Summary about activity of company, specific of service and services, competitiveness. Segmentation and market tendencies, marketing's programs and commercial strategy, planned profit and possible losses. Drafting of financial plan of enterprise.

    презентация, добавлен 08.12.2010

  • Theoretical analysis of modern competitive strategy. Description of the main strategies of international companies. Feature of using e-commerce in retail. Case study of the streaming video services sector. Exploring the video streaming services sector.

    дипломная работа, добавлен 14.07.2020

  • The methodological basis of the research is the concept of management of human capital and the leading statements of the resource concept which takes into account the development of highly effective structural subsystems based on the use of competencies.

    статья, добавлен 03.07.2023

  • Possibilities of using digital marketing mechanisms in public administration. Study of digitization of tourism and hotel and restaurant industry. Development of a number of proposals for the digital transformation of public marketing in this area.

    статья, добавлен 22.08.2022

  • Ethnographic analysis of market participants using the example of the metallurgical industry. A comprehensive study of the intermediary and determinative role of information agencies in the system of information flows between sellers and buyers.

    статья, добавлен 04.02.2021

  • Analysis of issues related to the development of an effective advertising campaign. Proposed of resources, which will allow the user independently generate advertising budget in the short term; ensure the simplification of decision-making at planning.

    статья, добавлен 28.09.2016

  • Characteristics of the dynamics of the telecommunications industry on the example of all-Russian operators represented by the largest companies from the so-called "Big Three", which occupies more than half of the Russian market and subscriber base.

    статья, добавлен 07.11.2018

  • Features of the analysis of existing systems of intra-organizational marketing of educational institutions of higher education in Krasnodar. General characteristics of the dynamics of indicators of private educational institutions of higher education.

    статья, добавлен 23.07.2020

  • Tests the effects of both direct and indirect network externalities for the merchants’ card acceptance probability based on the representative survey of 800 traditional merchants from all Russian regions. Current non-cash retail payment market analysis.

    дипломная работа, добавлен 23.09.2018

  • The article is devoted to the analysis of features and tendencies within the societal concept of influencer marketing in the conditions of digitalization of society. The problem of methodological substantiation of adaptive choice of tools of influence.

    статья, добавлен 06.07.2023

  • The impact of brand image on consumer choice of branded products in Nigeria automobile market. A sample of respondents was selected using convenience method in Surulere Local Government on the Mainland of Lagos State. Results of the regression analysis.

    статья, добавлен 26.09.2020

  • Marketing for the enterprises of the hotel industry, features of the use concepts. The practical marketing in the hotel industry. The problems that arise during the implementation of the marketing complex, ways of their solution. Efficiency of marketing.

    статья, добавлен 07.10.2018

  • The algorithm of development of multilevel marketing strategy for automobile companies to ensure the competitiveness of their products. An analysis of the previous studies labor market. Potential obstacles to implementation of the developed strategy.

    статья, добавлен 24.02.2016

  • Tools that allow for the analysis of individual areas of the trade range. The adoption of complex decisions related to the development of strategies, the choice and the formation of trading range, pricing, movement and presentation of goods in the store.

    статья, добавлен 06.02.2019

  • Basic Types of Pricing Policing Policies. Promotional pricing strategy. International pricing strategy. Pricing strategy of Coca Cola. Prices of different bottles. The market penetration pricing policy. Coca Cola Company makes two types of selling.

    презентация, добавлен 08.04.2014

  • In Bulgarian companies the direct marketing and its application is guided by the principles of maintaining the information actual for customers, analyzing the customer’s response, different proposals for different clients based on their for the company.

    статья, добавлен 15.02.2022

  • The concept of cold chain in Ukraine, key elements and stages of organizing refrigeration circuit. The development of the national cold chain from the standpoint of implementation of intelligent systems for monitoring of perishable goods in real time.

    статья, добавлен 14.09.2016

  • General concept of organic food: basic ideas and explanations. Legislative base for organic production. Understanding and estimating trust in organic food. Trust in organic food among Russian and German consumers: comparative analysis of empirical data.

    дипломная работа, добавлен 30.10.2017

  • Implementation of anti-risk measures aimed at reducing risk for specific business groups and organizations. Development of a methodical approach to assessing the level of perceived risks when shopping online. Advantages and disadvantages of leasing.

    статья, добавлен 08.01.2024

  • Review of selected marketing communication tools actually used in practice by producers and sellers of organic food products in the Slovak market. Identification, analysis of current level of consumer awareness regarding the issue under consideration.

    статья, добавлен 31.01.2018

  • Profile of the company and its products, development of a strategic plan for its operations. Features of the company and the prospects for growth, development of its strengths. The advantages and disadvantages of assessment strategies of the organization.

    дипломная работа, добавлен 09.06.2015

Работы в архивах красиво оформлены согласно требованиям ВУЗов и содержат рисунки, диаграммы, формулы и т.д.
PPT, PPTX и PDF-файлы представлены только в архивах.
Рекомендуем скачать работу и оценить ее, кликнув по соответствующей звездочке.