Persuasive design in advertising as a factor of influence on the behavioral orientation of the society
The persuasive design of advertising as a now days phenomenon. The influence of design meanings-images on the perception processes and behavioral reactions of a person. The peculiarity of the problems of persuasive design of advertising in the society.
Подобные документы
Comprehensive study of the phenomenon of political advertising and the slogan as the quintessence of semantic dominant in the information space of the state, author's classification of strategies for the implementation of suggestibility in these texts.
статья, добавлен 05.10.2018Application of information communication methods as an element of success, digital marketing has a place among them. A set of indicators of the effectiveness of advertising and their impact on business processes. Trends in the development of this tools.
статья, добавлен 03.05.2023The software for the house and office. The formulation of mission, the analysis of the industry and their advantage before other companies. Marketing plan, expenses. Cash design of a stream, plan of the organization and qualification of the personnel.
бизнес-план, добавлен 30.06.2014Generational theory and its criticism. Generation Z and its behavior as consumers of products and services. The concept of marketing in cultural institutions. Research design. Museums as contexts for transformative experiences and identity development.
дипломная работа, добавлен 04.12.2019The article presents basic information and aspects regarding online advertisement and its most popular forms in Poland. The problems of modern Internet advertisement development. The historical trends in the development of online advertising in Poland.
статья, добавлен 27.06.2016История развития и этапы дизайна в России. Дизайн в Российской Федерации сегодня. Академия графического дизайна. Клуб дизайнеров «Портфелио». ADCR (Art Directors Club Russia) в России. Студии создания рекламы: ИМА-дизайн, Design and Concepts и DirectDesig
реферат, добавлен 24.05.2010Consideration of the aspect of the anchor shops of the shopping center and their impact on consumers. Analysis of the influence of demographic profile on the perception by customers of a certain store. Development of marketing strategies by managers.
дипломная работа, добавлен 14.07.2020Аналіз існуючих стратегій впровадження, реорганізації та побудови екологічного ланцюга постачання. Розгляд методології Cradle-to-cradle design та концепції "Впровадження сталого управління ланцюгом поставок: реактивна, кооперативна та динамічна моделі".
статья, добавлен 15.04.2024Brand is the name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. Nestle's corporate business principles. History of Ford Motor Company. Products of McDonald's Corporation.
реферат, добавлен 27.03.2013- 85. Mechanisms of public marketing and their influence on the pricing processes of natural monopolies
Consideration of the possibility of increasing the efficiency of the provision of housing and communal services and reducing their costs. Research of the influence of public marketing systems on the formation of the price of natural monopolies.
статья, добавлен 26.11.2022 Establishing the main characteristics of consumers of the fashion industry in Ukraine. Research of consumer behavior of Ukrainian women. Study of goals and tools of clothing design. The role of multi-brand shopping centers in the industry of fashion.
статья, добавлен 22.06.2022Методы оценки эффективности коммуникационных компаний. Индексы, используемые для измерения эффективности коммуникационной работы. Коэффициент EAV (Equivalent Advertising Value) как метод оценки эффективности рекламных компаний, противоречия и перспективы.
реферат, добавлен 16.06.2015The processes of capitalization of economy of Ukraine in the deepening systemic crisis and globalization of the investment market. The influence of marketing on the process of forming costs and finding new sources of value creation in European markets.
статья, добавлен 14.09.2016Characteristic of marketing of banking services as the activity of presenting, advertising and selling banking products in the best way to meet the needs of consumers. Marketing of banking services as one of the services of the financial industry (bank).
статья, добавлен 25.07.2020Using the example of cognitive space, compare the discourse community's understanding of the tourism sphere in the pre-pandemic and pandemic periods; trace what the pandemic caused in the minds of representatives of the English-speaking community.
статья, добавлен 07.03.2023The advancement functions in marketing. Necessity of marketing for medicine. The analysis of activity of the enterprise. Marketing politicians of the diagnostic centre. SWOT-analyze of the medical centre. Methods of optimization in advertising activity.
дипломная работа, добавлен 10.04.2011Content includes topics from the theory of logistics, associations with the other activities that limit the ability to perform its role and function in a society. Analysis of the entities responsible for various elements of infrastructure security.
статья, добавлен 06.10.2017Analysis of the commercial real estate market. Impact of shopper demographic profile on perception of anchor store and entertainment industries. Survey as the main method of collecting data in the development and correction of marketing strategies.
дипломная работа, добавлен 23.08.2020Defining the mission and tasks. Analysis of structure, of the marketing company, of the environment, of factors directly influence, of suppliers and competitors. Laws and government agencies that have an impact on the activities of "RVK Seventh Heaven".
реферат, добавлен 08.02.2012- 95. The influence of logistic management on economic activities in the realm of public administration
Ensuring the efficient flow of goods, services, and information. Current logistic management practices in public administration, analysis of their strengths and weaknesses, explore their influence on cost efficiency, service quality, economic outcomes.
статья, добавлен 04.12.2023 Study examines the influence that certain factors exert on business performance at trade shows. These factors are identified in literature as the key at the predevelopment stage of a trade show are considered to have a determining effect for businesses
статья, добавлен 28.09.2016The processes of marketing communications in the context of informatization and digitalization of society. The problem of oversaturation of information platforms with content is considered. As a solution, it was proposed to use influencer marketing tools.
статья, добавлен 02.11.2022A complex of hotel product promotion is reviewed. The distribution of responsive group of consumers in the relationship marketing is characterized. Stages, models of behavioral responses of buyers In Ukraine and the formation of communication goals.
презентация, добавлен 24.02.2016Research of the mechanisms of regulation of the Russian beer market. The influence of weather conditions on the volume of beer sales in Russia; conditions of beer sales regression, mechanisms of weather factors action on sales in different regions.
дипломная работа, добавлен 23.08.2020The factors of development of the market of intermediary services are investigated. Its main levels of functioning as a marketing system are defined. Analysis scheme of factor influence upon the development of intermediary services market is given.
статья, добавлен 28.09.2016