Mass communication media on the didactic excellence (second half of the XXth century)
The problem of generalization and dissemination of advanced didactic experience by Mass Communication Media in Ukraine. The search by scientists and school workers for new methods and techniques of teaching, the emergence of an innovative movement.
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Research of the problem of media literacy. Specifics and factors of media competence development as a key component of transformational processes in the modern educational paradigm. Analysis of the influence of mass media on the formation of personality.
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