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• 1. Artistic and graphic design of advertisements of the late XIX - early XX century (based on the materials of the Kyiv calendars)

  Means of motivation of potential consumers. Analysis of the possibilities of print advertising in the XX century. The study of the style features of fonts, graphic decorative elements and the nature of images in advertising messages of Kyiv periodicals.
  
  ??????, добавлен 05.06.2022
  

• 2. A Study of the Impact of Values and Lifestyles (VALS) on Brand Loyalty with Special Reference to English Newspapers

  Research of a role of values and life style (VALS) in brand loyalty. An attempt to recognize the preferences and segment the readers of the English newspapers based on their psychographic profiles by using VALS. Customers Profile of English Newspapers.
  
  ??????, добавлен 02.10.2012
  

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