Using an online tool for improving the efficiency of advertising campaigns and gaining competitive advantage
Analysis of issues related to the development of an effective advertising campaign. Proposed of resources, which will allow the user independently generate advertising budget in the short term; ensure the simplification of decision-making at planning.
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The scientific article describes 12 key principles of planning advertising activity, which can be used during the preparation of a media strategy and can help solve the task of selecting a media mix and strategic work with various advertising tools.
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