Teaching intercultural communicative competence: theoretical background
Global considerations impact everyday business decisions for companies large and small. Where should we produce, market, and sell our products and services. For most, it is a global market to consider. One only needs to examine the current and projected.
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Intercultural communicative competence as the ability to understand cultures, including one’s own. ICC as the ability to communicate effectively and appropriately in different cultural contexts. The role of motivation in the formation of this competence.
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