Translating the culturally-marked concepts in the advertisements
The present paper is aimed at one of the most challenging tasks of the translator to retain culturally-marked concepts in rendering the English advertisements into Ukrainian. The etymology of loans in Ukrainian and the way of their "transplantating".
Подобные документы
Peculiarities of the verbalization of ліс/wood concepts in Ukrainian and English paremic funds. Analysis of the structure of these earthly concepts, conceptual components. Determination of isomorphic and allomorphic cognitive features of the concepts.
статья, добавлен 03.02.2023The problems and methods of their translation and the rendering of their stylistic and rhetorical functions to adequately perceive the archaisms by the Ukrainian audience and the process of their adaptation in such intercultural communication.
статья, добавлен 19.09.2024Determination of the main methods of transmission of English terms in the Ukrainian language. Analysis of the application of these techniques when translating marine concepts. The main characteristic of equivalent, analog and descriptive translations.
статья, добавлен 04.11.2018Analysis of reproduction of English historical terms in Ukrainian. The direction of modern linguistic research is aimed at studying the functional features of industry terminology. Techniques for translating English historical terms into Ukrainian.
статья, добавлен 30.03.2023Methods of translation of cultural components of English-language film text into Ukrainian. Analysis of communicative and pragmatic factors and the need for adaptive strategies. The difference between the concepts of "domestication" and "phorenization".
статья, добавлен 14.11.2021Devoted to the study of struc- tural and semantic features of translating English causative constructions in scientific and technical texts of Engineering sublanguage. Describe the ways of the adequate rendering of English causatives into Ukrainian.
статья, добавлен 07.09.2022Comparing the ways of receiving Chaucer’s text by today’s English and Ukrainian readers by assessing the possibilities of rendering the poetic techniques applied in Prioress’s Prologue, presents translation gains, losses and challenges which translators.
статья, добавлен 06.06.2023Peculiarities of translating non-equivalent vocabulary from English into Ukrainian. The main reasons for the lack of equivalents in the Ukrainian economic terminology system. Translational transformations for the translation of non-equivalent vocabulary.
статья, добавлен 12.12.2022To the specifics of rendering Chinese culture-bound food nominations into Ukrainian and English. The relevance of the research is determined by the fact that it is conducted at the crossroads of cognitive and cultural paradigms of Translation Studies.
статья, добавлен 26.11.2023The relevance of the research is determined by the fact that it is conducted at the crossroads of cognitive and cultural paradigms of Translation Studies. To the specifics of rendering Chinese culture-bound food nominations into Ukrainian and English.
статья, добавлен 25.11.2023Analysis of transformations aimed at rendering the strategies of positive politeness in Ukrainian and Russian translations of English based business correspondence. Revealing the markers of intensification and de-intensification of positive politeness.
статья, добавлен 26.11.2022In the focus of the article there is the urgent issue of optimizing military translation predetermined by the current global geopolitical situation. Particular attention is paid to the difficulties of rendering Military English abbreviations in Ukrainian.
статья, добавлен 23.10.2022Program of comparative lexicology course of English and Ukrainian languages. The study of the theory of word formation, semantic structure of words and phraseology of the English and Ukrainian languages, etymology, the characteristics of vocabulary.
курс лекций, добавлен 23.07.2017Identification of historical and cultural features of the people with the help of ethnospecific images and symbols. Translation analysis of comparisons with floral names within the Ukrainian-English language pair. Conceptualization of leaves and trees.
статья, добавлен 13.06.2022The article explores the ways of translating the infinitive, gerundy, and participle from English into Ukrainian. Infinitive in Ukrainian translations correlates with the undefined form of the verb, the verbal noun. The ways of translating the infinitive.
статья, добавлен 07.04.2018Investigate how Qur'an translators resolved amphibolies while rendering verses superscripted by the interchangeable pause sign. To explore and analyze how they sequentialised anacolutha when translating anacoluthic verses marked by the elliptical sign.
статья, добавлен 21.05.2023Creation of the national specificity of the Ukrainian people and the color of ethnographic realities when translating historical texts into English. The use of paraphrases and combined renaming in the translation of novel "The Moskoviad" by Andruhovich.
статья, добавлен 14.03.2023Ukrainian translation of the English article "Margaret Thatcher, "Iron Lady" is analyzed in the aspect of the adequacy of the translation performed regarding the accuracy of rendering the stylistic peculiarities of the psychological portrait presentation.
статья, добавлен 26.12.2023Conducting a complex analysis of the phraseological objectification of the "sinful" concepts of British "envy" and Ukrainian "envy" in distantly related linguistic cultures (British and Ukrainian). Identifying common and different meanings of concepts.
статья, добавлен 05.04.2023Inseparability of two concepts - "culture" and "slang phenomenon" in English. Disclosure of the concept of "culturally significant component" when using slang. The influence of cultural information of language units on the mentality of native speakers.
статья, добавлен 08.10.2020Focuses on specifics of translating various personal names. Identified of the main methods of conveying the names of prominent and historical figures, ordinary names of people, Ukrainian female surnames, patronymic, foreign names and appositives.
статья, добавлен 12.05.2018Analysis of lexical and grammatical transformations used in the translation of Stephen King's novel "The Outsider" into Ukrainian. Difficulties arising when translating realities from English into Ukrainian; overcoming the linguo-ethnic barrier.
статья, добавлен 23.12.2021Highlights the features of the corpus approach to the analysis of verbal predicates of Ukrainian, Polish and English languages. The basic concepts of corpus linguistics are introduced: lemma, word form, token, label, co-usage, concordance, frequency.
статья, добавлен 30.03.2023The translating irony in confrontational political discourse, focusing on American political texts and their Ukrainian translations. It aims to explore the challenges of rendering ironic statements and the implications they have for political translation.
статья, добавлен 12.11.2023Development of the modern Ukrainian language at the beginning of the XXI century. The role of borrowing in the process of language globalization. Use of English borrowings that have equivalents in the Ukrainian language and have no specific equivalents.
статья, добавлен 12.11.2021