European digital marketing management trends

Trends in the development of e-Commerce in Europe results of the monitoring sites of different countries. Analysis of payment and competitive advantages, which are used in Europe in the online stores. Development of the map of sensitivity of the consumer.

Подобные документы

  • The role of marketing research in the field of tourism. Development of an adequate marketing strategy for a tourism enterprise in the context of COVID-19. Market transformation in a pandemic. Carrying out marketing research when reformatting the market.

    статья, добавлен 16.11.2022

  • Characteristics of graphic design and its potential as a tool for digital marketing. An overview of graphic design as a key way of communicating information about a product or service through visual means. The role of graphic design in marketing.

    статья, добавлен 16.01.2024

  • Generational theory and its criticism. Generation Z and its behavior as consumers of products and services. The concept of marketing in cultural institutions. Research design. Museums as contexts for transformative experiences and identity development.

    дипломная работа, добавлен 04.12.2019

  • Analysis and determination of the main trends in computer game advertising and its design. Study of functional and visual features of the design of certain types of Internet advertising. Analysis of types of Internet advertising and their graphic design.

    статья, добавлен 11.07.2023

  • The History of Gillette company, its market environment in India, competitors and consumers. Analysing of targets and elements of marketing strategies and segmentation. Essentials of marketing mix. Feature of product, pricing and promotion strategies.

    курсовая работа, добавлен 15.05.2011

  • Перспективы нового метода еvent-management online по продвижению своих услуг на отечественные и зарубежные рынки. Специально подготовленное мероприятие в форме интеллектуального тимбилдинга с сегментом виртуальной симуляции социокультурной реальности.

    статья, добавлен 06.12.2021

  • The essence of marketing communication strategy and value for each subject. The purpose of its formation, a place in the hierarchy of strategic planning in the enterprise. Step by step procedure for the formation of a marketing communication strategy.

    статья, добавлен 05.12.2018

  • The target audience of bottled mineral and drinking water Nestle Uzbekistan. Distinctive features of mineral bottled water. The range of strategic options for further development of the company. Recommendations to further promote of the brand Nestle.

    курсовая работа, добавлен 14.11.2015

  • Analysis of promotional marketing criteria in the formation of project teams and resource management. Using the Yule model and creating a brand business modeling canvas. Ensuring effective communication and coordination between project participants.

    статья, добавлен 03.02.2024

  • Classical and contemporarymodels of purchase funnels. Customer Journey vs. Sales Funnel: comparative analysis. Patient journey mapping in pharmaceutical industry. Instruments of marketing communication in pharmaceutical business, managerial implications.

    дипломная работа, добавлен 01.08.2017

  • Analysis of forum materials and marketing research, survey database analysis. Theoretical framework, empirical evidence. Marketing reports, theoretical thematic analysis of qualitative data themes and sub-themes. Hard studying and working periods.

    дипломная работа, добавлен 15.09.2020

  • Needs are states of felt deprivation, it is the things that we require in order to feel a part of community and achieve good welfare, their research and analysis in modern marketing. Concept and reflected in the marketing of basic human wants, demands.

    контрольная работа, добавлен 29.10.2014

  • Forms of information services for users of Internet resources with the provision of documented information prepared in accordance with the needs of these users. Content marketing model for effective management of website content in Ukrainian business.

    статья, добавлен 19.11.2022

  • Разделение системы управления маркетинговой деятельностью на два иерархических уровня: "marketing governance" и "marketing management". Определение термина "маркетинговое правление", разработка его структура, основных функций, задач и принципов.

    статья, добавлен 29.08.2018

  • The processes of marketing communications in the context of informatization and digitalization of society. The problem of oversaturation of information platforms with content is considered. As a solution, it was proposed to use influencer marketing tools.

    статья, добавлен 02.11.2022

  • Division of consumer groups. Types of segmentation: geographic, demographic, psychographic, behavioural. Principles, methods and criteria of market segmentation. Сharacteristics of marketing tools used in the business, the role of strategic planning.

    доклад, добавлен 29.05.2016

  • The use of marketing relations in tourism companies. The analysis of the foundations relationship marketing, especially this type of marketing versus other forms of interaction with customers. The essence of loyalty programs in the travel services.

    статья, добавлен 26.08.2016

  • Familiarization with representative logo and corporate identity design "National Geographic society". Consideration of the meaningful foundations of research-based marketing high performance integrated technologies to win and keep consumers from NG.

    реферат, добавлен 16.12.2014

  • The question of the coexistence of an electronic and paper book, taking into account the development of technologies, their impact on the economy, the significance of the book in everyday life. Internet as a “strong strategic significance” for publishers.

    статья, добавлен 09.10.2020

  • Analysis of existing systems of intra-organizational marketing of higher education organizations in Krasnodar. Defining the General features of structural marketing systems for state, municipal and private universities in the Russian Federation.

    статья, добавлен 24.05.2020

  • The basic approaches of distribution channels formation of enterprise. Stages of sale channel strategy development. The processes of development, maintaining and usage of customers databases are considered in order to establish contacts with them.

    статья, добавлен 25.02.2016

  • The peculiarities of the use of Facebook for marketing purposes by SMEs. Consideration of the basic ways to determine the barriers that prevent SMEs to use Facebook for their own marketing purposes. The essence of the concept of "diversification".

    статья, добавлен 24.02.2016

  • Profile of the company and its products, development of a strategic plan for its operations. Features of the company and the prospects for growth, development of its strengths. The advantages and disadvantages of assessment strategies of the organization.

    дипломная работа, добавлен 09.06.2015

  • Marketing research - the function which links the consumer, customer and public to the marketer through information. Obtaining information on competitors activities, changes in attitudes, behaviour distribution channels - the task of sales manager.

    презентация, добавлен 26.11.2015

  • Analysis of e-branding of the Lidl brand. A marketing strategy aimed at retaining existing customers and attracting new ones. Development of events that present the brand, interest buyers, maintain relations between senders and receivers of the product.

    статья, добавлен 27.09.2022

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