Brand communication in digital media space: socio-discourse dimension
The study of brand communication in view of socio-discursive characteristics. Application of the virtual media sphere as a key to success and a necessary tool for implementing business strategies. Social interaction around the brand in the media space.
Подобные документы
The role of the Internet and its impact on the fundamental virtual picture of the world. Characteristics of problems associated with the phenomenon of virtual communication. Specific influence of modern technologies on the structure of communication.
статья, добавлен 20.04.2021Review of the problem of virtual identity in media discourse. Research of language means of text generation in Internet linguistics. Determination of their participation and role in the formation of the text. Realization of virtual communication.
статья, добавлен 28.01.2023Analysis of media discourse and directions of research conducted by employees of the Department of Communication Pragmatics with the aim of popularizing research. Description and assessment of the implementation of linguistic and communication phenomena.
статья, добавлен 24.02.2024The article on the study of new lexemes constructed according to the model of elliptic shortening in the English media discourse: their structural typology, semantic content and functional implementation of constituting media discourse and its strategies.
статья, добавлен 14.12.2020The concept of distress as a cognitive, linguistic and social phenomenon conceptualized in media discourse using polarized lexical means and metaphors. Identifying its mental construct and means of actualization in the social context of the media.
статья, добавлен 31.05.2022The positions of linguists on the isolation of media discourse in the paradigm of discourse research. The means of forming media images of political leaders, show business stars and advertising goods in English-language texts of media discourse.
статья, добавлен 18.08.2021The authors aim to identify and systematize the media frames, that generate meanings about urban life and explain them in terms of journalistic strategies. Application of methods of discursive and frame analysis. A specific example is presented.
статья, добавлен 21.06.2023The study of the principles and mechanisms of social communication in various language subsystems. Strategies and tactics of regulation of collective memory. A study of positive and negative images of the past in the discourse of the German media.
статья, добавлен 23.06.2023The concept of image in media discourse is defined, the main lexical, phraseological, syntactic and stylistic means of forming media images of political leaders, show business stars and advertising goods in English-language texts of media discourse.
статья, добавлен 29.08.2021Familiarity with the main features and problems of borrowing Maori language in the modern New Zealand English-language media space. Characterization of the functioning of linguistic units of the New Zealand national variant of English in nonfiction texts.
статья, добавлен 21.04.2020Transformations of all spheres of social life both in the practical plane, and in the worldview and value aspects, transforming awareness of the different levels of human life. Information as the main value. Formation of media in the information space.
статья, добавлен 15.05.2018Verbalization of the position regarding intellectualization of the language and genre system of modern media communication, definition of actual criteria for its professional analysis. Linguistic and sociolinguistic dimensions of social communication.
статья, добавлен 27.02.2023The role of the media in optimizing the interaction of the target audience in the process of forming a political and socially active civil society. Specificity of organization and technical support of the communicative process of mass communication.
статья, добавлен 31.01.2018Study of the nominative space of neologisms in modern English mass media. Demonstrate productivity of all methods of the lexical units formation, but the morphological neologisms are the nucleus of the whole corpus of the allocated lexical innovations.
статья, добавлен 23.03.2023Study of the texts of business letters written in the Azerbaijani language as one of the main means of business communication. Application of the category of business discourse in the official sections of the document. Purpose of business documents.
статья, добавлен 24.01.2023An attempt to give an overview of contemporary achievements in the theory and practice of raising the effectiveness of business communication from the linguistic and socio-cultural viewpoint. The business communication as a cross-cultural issue.
курсовая работа, добавлен 27.04.2013The article verbalizes modern author's position, concerning the intellectualization of genre system of media communication (as a result of communication forms’ changes in modern society) and determines the criteria for its professional analysis.
статья, добавлен 05.03.2023Effective strategies appear to encompass certain critical success factors. Locutionary speech act. The specificity of business context. Successful business communication. Аcquire specific manners of communication. Business pragmalinguistic competence.
статья, добавлен 02.12.2018Various processes of interaction between cultures and their influence on the results of communication. Consideration of the definition of "cultural awareness" and disclosure of the role of important communication in the modern socio-cultural space.
статья, добавлен 05.10.2022- 20. Evolution of Concept Space of Headlines of Ukrainian and Polish Media Texts on the Topic of COVID-19
Study of linguistic means of presenting objective information in conditions of collective danger as for Ukraine. Analysis of the left and right compatibility of words in the media text. Features of the meaning structure of lexical variants of words.
статья, добавлен 26.04.2023 The relevance of the usage problem of phraseological units, especially modified, transformed phraseological units. The application of modified phraseological units to convey to the reader mainly satirical, ironic, humorous thoughts in media discourse.
статья, добавлен 24.01.2023Obstacles to the process of localizing social media content to a specific linguistic and cultural context. Presenting solutions to ensure accurate and culturally appropriate translations. Combining technological resources with human understanding.
статья, добавлен 19.03.2024The article examines cognitive and structural-semantic parameters of the speech act of political apology by identifying its salient characteristics and pragmatic significance. The study sets out different types of political apology in the media discourse.
статья, добавлен 19.02.2016Analysis of the participation and role in text formation of linguistic means of text generation in Internet linguistics. The problems that exist at the syntactic level. Analysis of different expressions of new media discourse in different virtual worlds.
статья, добавлен 24.02.2023Comparative discourse analysis of English-language and Russian-language popular web news outlets. Linguistic strategies are typical of Russian-language and English-language digital news media outlets. Objectivity of media and political discourses.
дипломная работа, добавлен 24.08.2020