Digital product quality versus customer expectations: video game industry example

Research on product quality and customer value. Learning a video game as a digital product. Marketing strategy for digital products. Video game design and usability principles. Basic text analysis with LDA. The main characteristic of game descriptions.

Подобные документы

  • Quality assessment of the treatment process as a precondition for an integral approach to its management. Studying the opinion of patients who have undergone treatment in the clinics regarding their satisfaction with the quality of the health services.

    статья, добавлен 19.04.2018

  • Изучение понятия Customer Relationship Management, стратегии поведения компании, позволяющей управлять жизненным циклом клиента в организации. Анализ типов классификации CRM-систем. Характеристика проблем, возникающих при отсутствии единой системы CRM.

    реферат, добавлен 27.05.2013

  • The essence of cash flow management, the main goal and objectives of such management, as well as its main stages. In addition, the main strategies of the basic development of the enterprise were considered. Developed a cash flow management strategy.

    статья, добавлен 30.08.2022

  • Effective hiring methods as a way to maintain quality work in every company. An analysis of the methods of personnel management that employers use to hire employees. Optimization of personnel selection as the basis and guarantee of success of the company.

    статья, добавлен 26.03.2020

  • CRM (Customer Relationship Management) – управление отношениями с клиентами. Преимущества клиенториентированного подхода к бизнесу. Функционирование и виды CRM-систем. Инструменты, которые включает в себя технология управления отношениями с клиентами.

    курсовая работа, добавлен 22.09.2014

  • Development of a customer-oriented model that allows benchmarking of container terminals. This model takes into account the consumer's preferences regarding the importance of certain attributes of a port. Typology of consumers based on their preferences.

    дипломная работа, добавлен 30.10.2017

  • The business process - the orderliness of actions to perform operational activities at all stages of the life cycle. The flexibility of the business process like a speed of adaptation to all changes in the operating environment with minimal costs.

    статья, добавлен 20.02.2022

  • Characteristics of the main problems and goals of development of the Russian pharmaceutical industry. Analysis of patent information in the field of pharmaceuticals. Study of basic strategies of russian companies to protect intellectual property.

    дипломная работа, добавлен 30.11.2016

  • Понятие и сущность Customer Relationship Management, основные положения, отражающие сущность процесса управления взаимодействия с клиентами. Анализ инструментов маркетинга, используемых CRM-системами. Возможности CRM-системы в рамках концепции CRM.

    статья, добавлен 04.07.2022

  • Development of recommendations on the creation and development of a marketing department for Kerama-Sochi LLC. Methodology for conducting SWOT-, PESTEL-analysis and expert assessment. Analysis of the main financial indicators of the branch in Sochi.

    дипломная работа, добавлен 14.07.2020

  • Museum marketing model. Social media and the Internet. Factors of visiting the museum. Patterns of cultural products contribution. Unique formats of interaction with young people. Survey of the "Student club of the youth center of the Hermitage".

    дипломная работа, добавлен 04.12.2019

  • Development and implementation of a quality management system as one of the important problem of the hotel economy of Ukraine. Organizational structure of reception and accommodation services management. Job responsibilities of the booking operator.

    статья, добавлен 22.06.2021

  • Traditional and agile approaches to project management. Effectiveness and productivity of agile teams. Agile approach in education. Contribution of the study and future work. Teamwork Quality model. Setting and project description. Purpose and hypothesis.

    дипломная работа, добавлен 20.08.2020

  • Roles and responsibilities in the generalized body of knowledge on project management. Focus on the business need, never compromise quality, build incrementally from firm foundations - the main principles of the Dynamic Systems Development Method.

    статья, добавлен 16.10.2018

  • Strategies for managing the risks. Range of strategic approaches for dealing with risks. Identifying hazards. Stakeholders and spreading the risks. Analysis the ten elements of operation that represent the main risk areas to the success of a business.

    книга, добавлен 25.11.2013

  • Формування власної систематизації теоретичних постулатів в історії розвитку теорії та практики управління якістю у вітчизняних та зарубіжних країнах. Хронологія розвитку поняття "quality management" та "quality control" в рамках управління якістю.

    статья, добавлен 07.10.2018

  • Характеристика особенностей концепции управления качеством (Total Quality Management) и ее эффективности для успешного ведения бизнеса. Изучение на отечественных и зарубежных примерах основных способов и последствий внедрения менеджмента качества.

    реферат, добавлен 14.10.2014

  • The article substantiates the need to manage leasing transactions of enterprises with the use of innovative information technologies. The classification of leasing payments, methodical support of the analysis of leasing transactions has been presented.

    статья, добавлен 20.08.2022

  • Рассмотрение современных методов управления качеством. Понятие и основные концепции Total Quality Management, роль У. Шухарта и У.Э. Деминга в его разработке. Характеристика технология развертывания функций качества и функционально-стоимостного анализа.

    курсовая работа, добавлен 30.11.2015

  • Features of the market aspect of multiples, reflecting EBITDA and net income - EV / EBITDA and P / E. Disclosure as an important component of the company's strategy. Analysis of the telecommunications industry in Russia in terms of EBITDA and Net Incom.

    дипломная работа, добавлен 01.12.2019

  • The role of student self-government in ensuring the quality of higher education. Based on the analysis and generalization of the conceptual foundations of the research problem, the concept of "leader" as the most authoritative person in the group.

    статья, добавлен 26.01.2022

  • Establishment of an enterprise for the sale of coffee makers and coffee beans. Analysis of the main types of marketing used. Studying of legal and economic aspects of activity. Evaluation of possible problems, strengths and weaknesses of the company.

    реферат, добавлен 29.11.2016

  • Features of existing goal-setting tools and approaches to assessing their effectiveness. The formation of the image of the result during goal setting, the main factors influencing this process. Ways and prospects to improve the quality of planning.

    статья, добавлен 28.06.2020

  • The process of integrating accounting, analysis, control and auditing with management methods to obtain data and process information. Construction of a comprehensive accounting and analytical system for managing financial and economic activities.

    статья, добавлен 04.11.2020

  • Describes tendencies of personnel management in Ukrainian pharmaceutical enterprises in order to estimate the current level of personnel management. Analysis personnel management is a fundamental element of quality system in pharmaceutical industry.

    статья, добавлен 28.07.2016

Работы в архивах красиво оформлены согласно требованиям ВУЗов и содержат рисунки, диаграммы, формулы и т.д.
PPT, PPTX и PDF-файлы представлены только в архивах.
Рекомендуем скачать работу и оценить ее, кликнув по соответствующей звездочке.