Linguistic aspect of the category of politeness in advertising discourse
Elucidation of the relationship between the concepts of etiquette and politeness from the point of view of advertising discourse. Language and speech research. Politeness as a sociocultural phenomenon that contributes to the success of communication.
Подобные документы
The purpose of the research is to assess linguistic aspect of the modern courtroom discourse, to characterize the role of legal English in non-English-speaking countries and the problems that accompany its introduction as a language of legal proceedings.
статья, добавлен 22.03.2023Investigating deixis in advertising and its role in the persuasive strategies. The applied aspect of the research realised in the form of the linguistic interview gives the opportunity to observe the great power of deixis in English advertising texts.
статья, добавлен 15.10.2023Studying the problem of linguistic and paralinguistic means of creating some psychological techniques in marketing communication. Consideration of the advertising text as a complex linguo-visual phenomenon, represented by verbal and non-verbal parts.
статья, добавлен 01.04.2022Analysis of modern linguistic works on the study of digital discourse. Approaches to the classification of digital Internet discourse. Systematization of Internet language research as an integral element of the new direction of Internet linguistics.
статья, добавлен 10.01.2023Effectiveness of advertising texts in the conditions of globalization. Study of the main functions of the advertising text. Formation of a bright advertising character in the reader through the system of figurative and expressive means of language.
статья, добавлен 10.10.2023Analysis of media discourse and directions of research conducted by employees of the Department of Communication Pragmatics with the aim of popularizing research. Description and assessment of the implementation of linguistic and communication phenomena.
статья, добавлен 24.02.2024Individual features, similarities and differences between the concepts of text and discourse. Features of virtual discourse in the Azerbaijani language and its features as the basis of communication and the fact of language in terms and in linguistics.
статья, добавлен 23.10.2022Study of linguistic features of English-language advertising slogans and features of their translation into Ukrainian. In the process of research, the main functions of the advertising text are revealed: influencing, emotional, aesthetic, informative.
статья, добавлен 27.03.2023Investigation of transitions in the semantics of geographical names of places. Consideration of the main role of oikonim in the modern tourist advertising discourse. Influence of advertising on the positive perspective of geographical names of places.
статья, добавлен 12.05.2018Analysis of discourse as a speech and mental phenomenon is inextricably linked with communicative and translation aspects. Description of typological features of each individual type of institutional discourse. Confirmed by its existential nature.
статья, добавлен 04.03.2018A study of linguistic units that form the basis of stylistic variation in English discourse. Revealing a layer of functionally neutral vocabulary, which creates the necessary background for an adequate, situational perception of the context of speech.
статья, добавлен 17.03.2021Communication process and its components. Some results of investigation into the process of communication, namely processes of advertising discourse functioning in the context of the Internet. Context of verbal communication, multimedia potential.
статья, добавлен 02.12.2018The political discourse influences the audience not only with the help of linguistic and stylistic means, but also with psychological ones. Various researchers point out these methods within the context of different theories. A speech into the logos.
статья, добавлен 25.09.2020Description of transformations aimed at reproducing positive politeness strategies in Ukrainian and Russian translations of business correspondence into English. Identification of markers of intensification and de-intensification of positive politeness.
статья, добавлен 14.09.2022Analysis of transformations aimed at rendering the strategies of positive politeness in Ukrainian and Russian translations of English based business correspondence. Revealing the markers of intensification and de-intensification of positive politeness.
статья, добавлен 26.11.2022- 41. The discourse studies of computer-mediated communication genres development in modern linguistics
An overview of communication in computer-mediated discourse. Linguistic features of scientific network discourse. Peculiarities of electronic communication: main methods of interaction, text forms, overview of compositional and linguistic features.
статья, добавлен 29.09.2023 An overview of linguistic, social and cultural features reflected in Chinese media discourse. A linguistic study of television discourses in Chinese interactive space. The reality of entertainment discourse and cultural features of modern Chinese society.
статья, добавлен 18.11.2023Negation as a speech strategy, its functional features in modern English. The place of negative statements in linguistics. Pragmatic specifics and research of communicative-pragmatic factors of realization of negation in the language environment.
статья, добавлен 24.11.2021The innovative educational communication in the digital discourse. The problems of language coding, transcription and mapping of different spheres of actual and conditional reality in linguocognitive, linguistic and cultural, synergetic, activity planes.
статья, добавлен 20.10.2022Study of the texts of business letters written in the Azerbaijani language as one of the main means of business communication. Application of the category of business discourse in the official sections of the document. Purpose of business documents.
статья, добавлен 24.01.2023The problem of the strategy and tactics of speech communication in the political media discourse on the example of British political debate. Justifying the need to attract the attention of the recipient by using the language of communication strategies.
статья, добавлен 24.08.2018Study of linguo-translational aspects of the English penitentiary discourse. Features of the penitentiary discourse in the English language, the history of its origin and research. Implementation of the analysis of examples of language interaction.
статья, добавлен 23.05.2023The concept of image in media discourse is defined, the main lexical, phraseological, syntactic and stylistic means of forming media images of political leaders, show business stars and advertising goods in English-language texts of media discourse.
статья, добавлен 29.08.2021Description as a method of explication of the linguistic system of speech. Scientific interpretation of speech units of spoken discourse. Increasing the degree of reliability of linguistic observations on the expressive resource of the subdialect.
статья, добавлен 24.02.2024Consideration of theoretical grounds of the scientific discourse in the aspect of its tasks and peculiarities. Determination of factor in the language structure formation of scientific discourse. Analysis of emotionality of scientific discourse.
статья, добавлен 29.09.2023