Innovations in Customer Relationship Management systems and their impact on business processes
Functions of the customer relationship management. Artificial intelligence in the customer relationship management systems. Cloud technologies in the customer relationship management systems. In-depth interview questions pattern (Russian), example.
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Purpose of customer relationship management (CRM). History, definition and underpinning theory of CRM. Potential benefits and disedvanteges of CRM. Steps to improve CRM. Behavioral patterns and segments. CRM applications and their customer types.
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