The realization of the language game on the lexical- semantic level in advertising English slogans
Research of the phenomenon of language game and its realization in advertising slogans. Linguistic methods and tools used by advertisers within the language game. Analysis of pragmatic, communicative orientation of advertising slogans in modern English.
Подобные документы
Elucidation of the relationship between the concepts of etiquette and politeness from the point of view of advertising discourse. Language and speech research. Politeness as a sociocultural phenomenon that contributes to the success of communication.
статья, добавлен 16.04.2023The study of the speech communication and conversational strategies. Research of the linguistic phenomenon "ambivalence". Methods of perlocutionary influence on the addressee. Analysis of the units of language functioning aimed at communicative contact.
статья, добавлен 02.01.2023The word formation linguistic disciplines and subject of it research. The concept of derivation and its main issues. General characteristics of word formation. The morphemic structure of English Language. Compound words in Modern English Language.
курсовая работа, добавлен 06.01.2015The phenomenon of language as a "word game" in terms of the philosophy of logical positivism and linguistic analysis. The meaning of the plurality of meanings of words and linguistic expressions, the dependence of their task on the context of use.
статья, добавлен 19.07.2020- 55. Influence of the American English on pronunciation literary norm of the British English language
History of formation of the American variant of English language. English language-Differences of the American and British language. Modern condition of English language as polynational. Grammatical distinctions between American and British variants.
реферат, добавлен 14.03.2011 The problem of the English language influence on the German language. The analysis of some changes in the system of the German language of the last decade of the XXth and the beginning of the XXIth centuries. Modern borrowings in German language.
статья, добавлен 30.10.2016The issue of language contacts. Analyzes the interaction of Ukrainian and English languages in the economic and cultural conditions of modern Ukraine, influenced by the social situation of language behavior, based on the functional typology of languages.
статья, добавлен 17.07.2018A study of the linguistic landscape of five districts of the capital of Nepal, Kathmandu. Linguistic intelligence efforts to study the role of the English language in societies where English was not the native language. Analysis of theoretical sources.
статья, добавлен 25.11.2023Distinctive features of professional language. Analysis of communicative strategies used by high-level speakers. Study of the problems of intercourse in the English-speaking environment. Mastering new linguistic and strategic skills and competencies.
статья, добавлен 09.12.2022A verb - the main part of speech that relates to the grammatical meaning of an action and has a predicative function in a sentence. Analysis of the groups of verbs and their lexical semantic and structural characteristics of the English language.
статья, добавлен 28.06.2020The study of historical dynamics and linguistic change in the making of the modern English language. Comparative analysis of national versions of the vocabulary. The study of the classification of related languages. Features of regional dialects.
курсовая работа, добавлен 30.12.2013Fundamentals of terminological study of individual eight terms of English lexical semantics in order to identify their terminological synonymy. Linguocultural approach to the English-language semantic continuum. Separation of the terms under study.
статья, добавлен 03.03.2021English as official language in England, Canada, Australia and New Zealand. Features of modern English. Basic stages of becoming of English. Description of functional classification of writing of the systems. Consideration of English orthography.
творческая работа, добавлен 10.05.2012The origin and characteristics of the English language: its historical background and main grammatical changes. General characteristics of the modern English language, its varieties. Assessment of the similarity of the English language with another langua
курсовая работа, добавлен 30.04.2023Characterization and lexical-semantic study of nouns denoting good with an average degree of polysemy in modern English. A study of the semantics of nouns denoting good in the English language, the relationship between words and their lexical meanings.
статья, добавлен 18.09.2023- 66. Peculiarities and difficulties in translation of comparative advertising of fast food restaurants
The phenomenon of comparative advertising and lexico-semantic features of its operation in the communication and translation process. Advertising texts combine a complex of lexical, grammatical and syntactic difficulties determined by their specifics.
статья, добавлен 15.08.2021 Advantages and disadvantages of using games in language teaching. Various types of games in teaching. Games in different kinds of classes. Appropriate situations to use or not to use games in language teaching. Investigation amongst adult learners.
дипломная работа, добавлен 11.02.2016The word formation linguistic disciplines and subject of it research. The concept of derivation and its main issues. General characteristics of word formation. The morphemic structure of English Language. Compound words in Modern English Language.
курсовая работа, добавлен 29.01.2015English as the world's most popular. Borrowing vocabulary on the basis of economic, political and cultural ties. French loans in modern English language. Compare dominance common dialects of a certain epoch. Analysis of French-English bilingualism.
реферат, добавлен 20.01.2016The study of the origin of words and vocabulary of the English language. Research of phonetic, grammatical and semantic aspects of language development. Ways of replenishment, generalization and specialization of vocabulary, adaptation of new words.
статья, добавлен 23.01.2022General characteristics of the problems of studying foreign languages. Consideration of the English language as a major international. Introduction to the history of translation. The linguistic theory of translation. Translation from English to Russian.
презентация, добавлен 28.05.2015The semantic changes that have occurred as a result of the transition of lexical units of the English language from one morphological class to another. The phenomenon of conversion as a non-fixed, morphological and syntactic way of word formation.
статья, добавлен 20.07.2018Analysis of language changes at the lexical, morphological and syntactic levels in modern English and Spanish. Investigation of the process of nominalization in economic discourse. Application metaphors and personification to explain abstract concepts.
статья, добавлен 24.02.2024Analysis of the communication skills of the preparation process for educational activities. The main reason for the intensification of processes around the study of foreign languages. The need for specialists with knowledge of the English language.
статья, добавлен 11.08.2020Borrowing words of foreign origin in legal terminology due to Ukraine's participation in the processes of globalization. Analysis of changes in the semantics of English-language terms when they are adapted to the lexical system of the recipient language.
статья, добавлен 29.08.2018