Marketing innovations in the development of enterprise product policy

The research, highlighting the critical role of marketing innovations in the development of enterprise product policy. The importance of embracing creativity, customer-centricity, and adaptability to remain competitive and achieve long-term success.

Подобные документы

  • In Bulgarian companies the direct marketing and its application is guided by the principles of maintaining the information actual for customers, analyzing the customer’s response, different proposals for different clients based on their for the company.

    статья, добавлен 15.02.2022

  • Division of consumer groups. Types of segmentation: geographic, demographic, psychographic, behavioural. Principles, methods and criteria of market segmentation. Сharacteristics of marketing tools used in the business, the role of strategic planning.

    доклад, добавлен 29.05.2016

  • Анализ достоинств и недостатков product placement. Россия и Product Placement. Применение Product Placement как инструментa маркетингового PR. Разработка и проведение промо-программ. Использование способа скрытой рекламы. Реклама табачных брендов.

    курсовая работа, добавлен 06.12.2012

  • Familiarization with representative logo and corporate identity design "National Geographic society". Consideration of the meaningful foundations of research-based marketing high performance integrated technologies to win and keep consumers from NG.

    реферат, добавлен 16.12.2014

  • Clarifications of the concept and composition of regional marketing, given the requirements for managing the economy of the region, are given, and the role of marketing thinking in shaping the image of the region is shown. Classification of tourism.

    статья, добавлен 04.02.2021

  • McDonald's as the world's largest chain of hamburger fast food restaurants. Television, customer mailing, point of scale display, direct mail - the main methods of promotion, which using this global company. Analysis of the market strategy in Russia.

    контрольная работа, добавлен 22.05.2018

  • Research on the implantation of integrated marketing communication in the brand building and communication of a higher education institution. The use of artificial intelligence technology to form the image and increase the competitiveness of HEI.

    статья, добавлен 02.11.2022

  • Improving the economic effectiveness of wholesale companies and the creation of effective marketing strategies. The key factors that determine success of wholesaler marketing strategies, indicators and characteristics the effectiveness of the link.

    статья, добавлен 03.02.2021

  • Characteristics of digital marketing and its role for modern business. Basic analysis of the video game industry in the United States, China, Germany, France and Russia. Consideration of Ubisoft's digital marketing strategy in different countries.

    магистерская работа, добавлен 13.07.2020

  • The approaches of a marketing concept for the cooperation between profit and non-profit sectors. The usefulness of a partnership, based on interconnection of sectors. The initiation of long-term partnerships of business entities, non-profit organisations.

    статья, добавлен 30.08.2016

  • Formation a marketing strategy to expand of business and increase sales in the international market. Assessment of globalization risks for national economies. The role of cultural, political and religious features of countries in successful competition.

    статья, добавлен 15.04.2024

  • Specifying and analyzes most important approaches to understanding the content and content of positioning as an element of the tourist marketing mix. Making conclusions on further directions of developing positioning research within tourism marketing.

    статья, добавлен 29.09.2016

  • Analysis of e-branding of the Lidl brand. A marketing strategy aimed at retaining existing customers and attracting new ones. Development of events that present the brand, interest buyers, maintain relations between senders and receivers of the product.

    статья, добавлен 27.09.2022

  • Размещение определенной торговой марки или самого товара в кино с рекламными целями. Появление "Product Placement" в связи с выходом на экраны американцев обыкновенного мультфильма. Анализ основных видов и практического применения Product Placement.

    курсовая работа, добавлен 04.12.2014

  • Анализ Product Placement как сегмента рекламного рынка, изучение его роли в современной культуре. Характеристика роли и места скрытой рекламы в законодательстве, особенностей их взаимодействия. Рекомендации по усовершенствованию системы Product Placement.

    статья, добавлен 06.06.2018

  • Analysis of forum materials and marketing research, survey database analysis. Theoretical framework, empirical evidence. Marketing reports, theoretical thematic analysis of qualitative data themes and sub-themes. Hard studying and working periods.

    дипломная работа, добавлен 15.09.2020

  • Sony as the corporation, which carried on the following key areas: professional electronics, production of information and telecommunications, film production, music programs and computer games. Marketing environment and SWOT analysis of the Sony.

    курсовая работа, добавлен 22.04.2013

  • Consideration of the possibility of increasing the efficiency of the provision of housing and communal services and reducing their costs. Research of the influence of public marketing systems on the formation of the price of natural monopolies.

    статья, добавлен 26.11.2022

  • The new marketing-mix concept. Important practical implications for innovative enterprises, those that base their market activity on new information technologies. The model is an integral part of the rail model which combines marketing strategies.

    статья, добавлен 09.10.2018

  • Description of the marketing plan of the company of Mercedes-Benz: driving forces affecting global marketing; Hofstede model of the United Kingdom; segmentation, marketing, positioning; marketing mix strategy; mission statement, the goal of the company.

    курсовая работа, добавлен 22.05.2014

  • Изучение сущности и наиболее эффективных видов product placement. Исследование степени узнаваемости брендов, представленных в сериале, у потенциальных потребителей. Анализ используемых средств и технологий Product placement создателями разных сериалов.

    дипломная работа, добавлен 11.07.2014

  • The strategy which will enable the company to get new customers as a result of smart and efficient online marketing. Implementing Search Engine Optimization to attract new prospects. Using social media channel as a main way to contact with end-users.

    дипломная работа, добавлен 01.08.2017

  • Characteristic of marketing of banking services as the activity of presenting, advertising and selling banking products in the best way to meet the needs of consumers. Marketing of banking services as one of the services of the financial industry (bank).

    статья, добавлен 25.07.2020

  • To highlight the ways of marketing labeling of agricultural products as an effective aspect of doing business and their interpretation in a form understandable to consumers. A study of optimization and the right choice of marketing labeling methods.

    статья, добавлен 18.05.2022

  • Theories for studying attitude change. Love and loyalty to the brand. Definition and types of scandals. Scandals on moral ground. The formation of a certain market situation, the success of marketing programs implemented by manufacturing companies.

    курсовая работа, добавлен 13.11.2023

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