Study of advertising language

Structure (composition) of advertisements is determined by their purpose and tasks referred to. A very common feature of any advertisement is the advertising claims which possesses certain peculiarities and is of great interest to a translator.

Подобные документы

  • Forms and methods of non-price competition: the introduction of new products, sales promotion, advertising and public relations. The role of advertising in shaping consumer product demand. Functions of advertising as a key element of the market economy.

    курсовая работа, добавлен 24.02.2014

  • Features of the study and classification of phenomena idiom as a linguistic element. Shape analysis of the value of idioms for both conversational and commercial use. Basic principles of pragmatic aspects of idioms in the field of commercial advertising.

    курсовая работа, добавлен 17.04.2011

  • Development of harmonious and competent personality - one of main tasks in the process of teaching of future teachers. Theoretical aspects of education and competence of teacher of foreign language are in the context of General European Structure.

    контрольная работа, добавлен 16.05.2009

  • Study of lexical and morphological differences of the women’s and men’s language; grammatical forms of verbs according to the sex of the speaker. Peculiarities of women’s and men’s language and the linguistic behavior of men and women across languages.

    дипломная работа, добавлен 28.01.2014

  • Language as main means of intercourse. Cpornye and important questions of theoretical phonetics of modern English. Study of sounds within the limits of language. Voice system of language, segmental'nye phonemes, syllable structure and intonation.

    курсовая работа, добавлен 15.12.2010

  • A critical knowledge of the English language is a subject worthy of the attention of all who have the genius and the opportunity to attain it. A settled orthography is of great importance, as a means of preserving the etymology and identity of words.

    курсовая работа, добавлен 14.02.2010

  • The Importance of grammar. A Brief Review of the Major Methods of Foreign Language Teaching. Some General Principles of Grammar Teaching. Introducing new language structure. The Most Common Difficulties in Assimilating English Grammar. Grammar tests.

    курсовая работа, добавлен 28.12.2007

  • A short history of the origins and development of english as a global language. Peculiarities of american and british english and their differences. Social and cultural, american and british english lexical differences, grammatical peculiarities.

    дипломная работа, добавлен 10.03.2012

  • Grammar is the art of writing and speaking correctly. Grammar bears to language. The composition of language. The term grammar. language is an attribute of reason, and differs essentially not only from all brute voices, but even from all the chattering.

    курсовая работа, добавлен 14.02.2010

  • The structure and purpose of the council of Europe. The structural and semantic features of the texts of the Council of Europe official documents. Lexical and grammatical aspects of the translation of a document from English to ukrainian language.

    курсовая работа, добавлен 01.05.2012

  • Translation as a specific kind of human activity. Methods, approaches and receptions which can be applied while translating informal lexicon. Euphemism and it's using in language of advertising, in slang and in a professional slang in languages.

    реферат, добавлен 20.05.2009

  • The influence of other languages and dialects on the formation of the English language. Changes caused by the Norman Conquest and the Great Vowel Shift.Borrowing and influence: romans, celts, danes, normans. Present and future time in the language.

    реферат, добавлен 13.06.2014

  • English traditions, known for the whole world. Main traditions of the United Kingdom of Great Britain. Traditional dividing of London by three parts: the West End, the East end, and the City. Politeness is a characteristic feature of Englishmen.

    реферат, добавлен 23.04.2011

  • Theoretical evidence and discuss on idiomatic English: different definitions, meaning, structure and categories of idioms. Characteristic of common names. Comparative analysis and classification of idiomatic expressions with personal and place names.

    курсовая работа, добавлен 11.01.2011

  • English language: history and dialects. Specified language phenomena and their un\importance. Differences between the "varieties" of the English language and "dialects". Differences and the stylistic devices in in newspapers articles, them evaluation.

    курсовая работа, добавлен 27.06.2011

  • The peculiarities in texts of business documents, problems of their translation, interpretation and analysis of essential clauses. The main features of formal English as the language of business papers: stylistic, grammatical and lexical peculiarities.

    дипломная работа, добавлен 05.07.2011

  • Adverbial parts of the sentence are equally common in English and Ukrainian. Types of Adverbial Modifiers. Peculiarities of adverbial modifiers in English and Ukrainian, heir comparative description of similar and features, basic linguistic study.

    контрольная работа, добавлен 17.03.2015

  • Different approaches to meaning, functional approach. Types of meaning, grammatical meaning. Semantic structure of polysemantic word. Types of semantic components. Approaches to the study of polysemy. The development of new meanings of polysemantic word.

    курсовая работа, добавлен 06.03.2012

  • Grammar in the Systemic Conception of Language. Morphemic Structure of the Word. Communicative Types of Sentences. Categorial Structure of the Word. Composite Sentence as a Polypredicative Construction. Grammatical Classes of Words. Sentence in the Text.

    учебное пособие, добавлен 03.10.2012

  • Defining communicative competence. The value of communicative language teaching. On the value of audio-lingual approach. Using of humor in teaching foreign language. On the structure of an anecdotes. Using anecdotes for intermediate and advanced learners.

    дипломная работа, добавлен 14.01.2013

  • Improvement in English proficiency. Theoretical background of reading. Structure-proposition-evaluation method to read a book. Advantages of a Guided Matrix, the importance of rereading. Matrix Options at Different Levels. Assessing reading outcomes.

    курсовая работа, добавлен 22.02.2014

  • The historical background of the spread of English and different varieties of the language. Differences between British English and other accents and to distinguish their peculiarities. Lexical, phonological, grammar differences of the English language.

    курсовая работа, добавлен 26.06.2015

  • Study of different looks of linguists on an accentual structure in English. Analysis of nature of pressure of the English word as the phonetic phenomenon. Description of rhythmic tendency and functional aspect of types of pressure of the English word.

    курсовая работа, добавлен 05.01.2011

  • The principles of teaching listening comprehension. The purpose and nature of the listening comprehension programme. The structure of listening comprehension and types of activities. Listening comprehension tests. The usage of the listening material.

    курсовая работа, добавлен 16.04.2011

  • The lexical problems of literary translation from English on the Russian language. The choice of the word being on the material sense a full synonym to corresponding word of modern national language and distinguished from last only by lexical painting.

    курсовая работа, добавлен 24.04.2012

Работы в архивах красиво оформлены согласно требованиям ВУЗов и содержат рисунки, диаграммы, формулы и т.д.
PPT, PPTX и PDF-файлы представлены только в архивах.
Рекомендуем скачать работу и оценить ее, кликнув по соответствующей звездочке.