Analyzing the buyer behaviour, appraise the links between marketing communications and buyer behaviour theory, discussing the impact of the major variables influencing buying behaviour. Buyer decision making processes. Implications for marketing strategy.
The main principles of marketing. The globalization of activity and costs decreasing. The personification of interaction and transition to e-marketing and the problem of e-marketing economic effectiveness. Marketing communications in the internet.
контрольная работа, добавлен 17.02.2011
The generalized kind corresponding conditions legal relations sellers and buyers. The international view of the law and consumers. Protection of the rights of consumers and comparison of Russian and European legislation related to consumers rights.
реферат, добавлен 13.09.2010
Some conflicting management philosophies. Contact methods in market research. Organizational buyer behavior. Presenting a cash flow forecast. Costing, pricing a product. Discussion of privatization. Briefing on personal taxation. Plant location decisions.
методичка, добавлен 16.01.2010
Classic definition of the manager’s role. The Quality of Working life. The way to increase worker’s efficiency is to improve their job satisfaction and motivation. Decision-making is a key management responsibility. Top management – planning and strategy.
шпаргалка, добавлен 14.06.2010
Scale of the market, its size, total annual sales volume. National policy in the sphere of meat market regulation. Annual sales volume (in natural units and in terms of value). Corporate clients service arrangements. Marketing strategy of the project.
топик, добавлен 24.02.2010
Current situation and market condition in which is Indes, offered services and company problems. Segmentation of the market and an industry condition. The analysis of possibilities and threats of firm, action for advancement of business processes.
курсовая работа, добавлен 08.01.2012
Component of a high level "Farm high". Basic components of the solar activity during a year. Dynamic behaviour, main norms and diets of feeding. Changing of weight and age of heifers. The results of modelling with an initial livestock of the cattle.
практическая работа, добавлен 19.06.2010
Consideration of the nature of the business. Definition of basic forms and principles of its organization. Provide basic information on marketing and personnel management. Accounting organization in the enterprise. Basics of international trade.
учебное пособие, добавлен 24.03.2011
Social interaction and social relation are identified as different concepts. There are three components so that social interaction is realized. Levels of social interactions. Theories of social interaction. There are three levels of social interactions.
реферат, добавлен 18.01.2009
The manager. Manager's job. Critical skills related to managerial competence. The main characteristics of the effective manager. Decision Making Skills. Conflict Management Skills. Flexibility and Creativity.
дипломная работа, добавлен 11.01.2004
Работы в архивах красиво оформлены согласно требованиям ВУЗов и содержат рисунки, диаграммы, формулы и т.д.
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