Business-to-business Brand Management
Marketing of scientific and technical products and services in the field of information technology. Differences sales activity in B2B and B2C. The role of the procurement center and features of the procurement decision-making in the industrial market.
Подобные документы
Getting to know the sources of competitive advantage. Consideration of the characteristics of the implementation of the marketing strategy. Characteristics of branding forms: corporate, emotional, digital. Analysis of the online advertising functions.
???????? ??????, добавлен 09.02.2016Philip Morris International - the leading international tobacco company: history, brands, productivity. The organizational structure of the company. Development of innovative products. Contents of charitable programs. Quality control, testing on animals.
??????, добавлен 22.02.2015??????????? ????? ?? ?????? ?2? ? ?2?. ?????????? ????? ? ??? ???? ?? ?????. ?????? ???????????????? ??????????????? ?????????, ???????? ???????? ???????. ????????? ??????????? ????????? ???????????. ??????? ??????????? ???????????? ?????????? ????????.
??????????? ??????, добавлен 19.11.2014- 29. ??????????? ????????????? ???????????? ??????????? ?? ??????? ?????-???????? "Business Resource"
????? ???????, ??????? ? ??????????? ????????????? ???????????? ???????????. ???????? ???????????? ??????????????? ???????????? ????????????? ???????????. ?????? ????? ? ??? ?????????. ??????? ??????????? ???? ? ???? ? ??????? ???????????? ??????????.
???????? ??????, добавлен 12.03.2013 Crisis in Russia and international tobacco enterprises. International tobacco companies in the Russian market. ?roper suggestions with the purpose to adapt them to the Russian tobacco market in the new circumstances to maintain the level of profit.
???????, добавлен 15.05.2016????????????? Social Media Marketing ??? ??????????? ??????? ? ??????. ????????????? ???????????? ??????? ?????????????? ???????? (???) ?? ?????????? ?????. ?????? ?????????? ????????????? ???????? ?????? ????????? ?????????? ????, ????????? ??????? ???.
????????? ??????, добавлен 23.08.2017Types of Firms. Advantages of sole proprietorships. Disadvantages of sole proprietorships. Disadvantages of partnerships. Advantages of partnerships. Types of Stock. Advantages of Corporations. Disadvantages of Corporations. Forming a Corporation.
???????????, добавлен 29.11.2014Event-management ? ??????? ????????????? ????????????. ???? ?????????? event ??? ????????, ?? ?????????????????? ?? ??????????? ???????????. ?????? ?. ???????? ? ????????????? ???????????. ?????? ???????????? ???????????-?????????? ????????? "?????".
???????? ??????, добавлен 17.04.2013????????????? ??????????? ?????? - brand valuation - ??? ??????????? ???????????? ???????? ????????? ??????. ??????????? ????????? ?? ????????????. ????????? ???????? ? ?? ?????????. ?????????? ? ?????? ???????? ????????????? ??????? ? ???????????.
???????? ??????, добавлен 21.04.2014Characteristics of the international regime for the protection of well known trademarks. Protection of trademarks under Paris Convention, TRIPS and WIPO joint recommendation. Comparative analysis of famous brands in Italy, Pakistan and Uzbekistan.
???????? ??????, добавлен 24.03.2012?????????? ?? ??????? ??????. ????????????? ????????? ??????? ? ?????? sales-??????????. ??????? ?????????????? ???????? ?????. ???????? ????, ?? ??????? ? ????. ??????????? ?????????? ????????????? ???????? ???????? ? ???????????? ??????? ?????????.
???????, добавлен 19.01.2011????? ????????????? ?????????, ???????????? ?? ????. ?????? ???????????? ???????? ?? ????????? ??????. ??????? ????????? ????????? ????????????. ????????????? ????? ?? ??????? ??????????. ????????? ????????????? ???????? ???????? ??????????? ?????.
??????????? ??????, добавлен 23.05.2014???????-????????????? ???????? ???????????, ?????????? ????????? ?????? ??? ????????. ?????? ??????????????? ? ???????????? ?????. ???????????? ???????? ????????????. ?????????? ?????? ?????????? ?????? ??? ????????? ????????, ???????? ?? ????? ??????.
???????? ??????, добавлен 02.12.2013?????????????? ???????????? ? ???? ????? ???????????????? ?????? "?????". ?????????? SWOT–??????? ???????????. ????????? ??????????? ???????????? ?????. ?????????? ??????? ?? ????? ? ???????????. Sales promotion ? ?????????? ???? ????????? ????????.
?????????? ??????, добавлен 05.03.2011?????? ????????? ?????????-????????????? ????????? "Holiday City Center" ?? ???????????????, ? ???????? ???????????? ?? ????????. ??????????? ?????: ????????? ??????, ?????????? ?????. ?????? ????????, ????????? ?????. ??????? ???????? ?????? ?? ????????.
??????-????, добавлен 14.01.2016???????? ??????? ????????. ??????? ????????? ??? ?????? ?????? ? ?????? ???????????? ???????. ??????????????? ? ?????? ??????? ??? ? ??????????. ??????? ?????????????? ??????: ?????? ? ??????. ??????????????? ? ????????? Marketing-mix ? ??? ?????????.
???????, добавлен 25.07.2010?????????? ??????? ????????????????? ????????????? ???????????? ??????????? ????????? "Nicko Travel Services" ?? ???????????? ?????????? ???????????? ? ??????? ?????. ????????????? ?????? ??????? ?????????? ???????????? ?? ????? ?????????? ?????.
????????? ??????, добавлен 05.04.2009???? ??????????? ????????????? ??????????. ??????? ?????????? ????????????? ?????????? ? ?????????? ????????? ???????????. Social Media Marketing ??? ????????????? ?????????? ???????????. ???????? ????????? ???????? ??? ??????????? ????????? BeeKiteCamp.
????????? ??????, добавлен 25.05.2015????? ?????????????? ??????????????? ????????? "Market Advice". ??????? ?????? ????????, ???????? ???????????. ????????????? ?????? ??????????? ?????? ???????? ?? ?????????? ?????, ??????????? ???????????? ?????? ????, ? ????? ?????????? ???????? ??????.
???????? ??????, добавлен 31.05.2015Message strategies. A few words about creative strategy. Some final thoughts about the message strategy. Nowadays market economy is widespread all over the world. It is not creative unless it sells. Legal constraints Many laws govern advertising.
???????????, добавлен 14.06.2012?????????????? ????????????? ???????????? ???????????. ???????? ????????????? ????????? ???????????. ?????? ???????? ?????. ???????????? ?? ???????????. Event-management ??? ?????????? ?????????. ???????????? ??????????? ? ??????? ??????????? ??????????.
???????? ??????, добавлен 13.12.2012??????????? ???????????? ?????????? ??? "???-?????????" ? ???? ???????? ???????? ???????? ?? ???? ?????????? ????????? Supply Chain Management. ???????? ? ?????? ??????????????, ????????????? ?????????? ? ????????????? ?????? ?? ????????? ???????? SLA.
????????? ??????, добавлен 25.05.2013A detailed analysis of lexical-semantic features of advertising in the World Wide Web. Description of verbal and nonverbal methods used in online advertising. Bringing a sample website hosted on its various banners and advertisements to consumers.
????????? ??????, добавлен 10.04.2011