Philip Morris International tobacco company

Philip Morris International - the leading international tobacco company: history, brands, productivity. The organizational structure of the company. Development of innovative products. Contents of charitable programs. Quality control, testing on animals.

Подобные документы

  • The concept of brand capital. Total branded product name for the whole company. Nestle as the largest producer of food in the world. Characteristics of technical and economic indicators. Nestle company’s brands. SWOT-analysis and Nestle in Ukraine.

    ???????? ??????, добавлен 17.02.2012

  • The main products of the company Apple. The first programmable microcomputer. Apple's marketing policy. The encoding of the voice signal. Secure data transfer protocols. Infringement of the patent in the field of wireless data company Motorola Mobility.

    ???????????, добавлен 25.01.2013

  • The history of the company. Entering the market of pastas and the present position of the company. The problem of the company. The marketing research. The history of the market of pastas of Saint Petersburg and its present state.

    ???????? ??????, добавлен 03.11.2003

  • ???????????? ???????? ????????????? ??????????? ??????????? ? ????? ???????? ? ?????????: ?????????????? ?????????? ????????????? ???????? ? ??????? ?????????????? ???????. ???????????? Philip Morris. ????????? ????? ? ????? ????????? ? ?????? ???????.

    ??????, добавлен 12.05.2011

  • ??????? ??????????? ????????????? ??????? ? ???????? "The Coca-Cola Company". ????????????? ???? ??????? ?? ?????????? ???. ????????????? Coca-Cola ?? ??????? ?????, ?? ???????????? ?????? ? Pepsi. ??????????? ???????? ? ????????????? ????????? ????????.

    ???????????, добавлен 30.03.2014

  • Theoretical aspects of efficiency of development of advertising activity and your place in marketing system, development and its value for manufacturers and consumers. Research of the advertising campaign of the new goods in open company "Nataly".

    ????????? ??????, добавлен 19.06.2010

  • ?????????????, ?????????? ? ???????????????? ???? ????????? ? ????????????? ???????????? ?? ???????????. ?????? ????????? ????????? The Coca-Cola Company: ??????? ????????? ????????, ????? ?????, ?????????????????????; ?????????? ????????? ????????.

    ???????? ??????, добавлен 25.12.2013

  • The internal and external communication systems of the Nestle company. Background of the company. SWOT analysis: strength, weaknesses, opportunities. Architecture of Intranet systems. Business use of intranet systems. Intranet tools and its benefits.

    ??????????? ??????, добавлен 28.10.2013

  • ?????? ???????????? ???????? ? ??????????? ?????? ???????????????. ????????????? ???’??????? ??????. ?????? ??????????? ?????????????????????? ???????? "Deere & Company". SWOT-?????? ?? ????????????? ???????????? ????????? ????????????? ????????.

    ???????? ??????, добавлен 04.06.2011

  • Characteristics of the international regime for the protection of well known trademarks. Protection of trademarks under Paris Convention, TRIPS and WIPO joint recommendation. Comparative analysis of famous brands in Italy, Pakistan and Uzbekistan.

    ???????? ??????, добавлен 24.03.2012

  • Research tastes and preferences of consumers. Segmenting the market. Development of product concept and determine its characteristic. Calculating the optimal price at which the firm will maximize profits. Formation of optimal goods distribution.

    ???????? ??????, добавлен 09.08.2014

  • History of Nokia, its role in the telecommunications market and impact on the international business. Exit closed companies to market. Foreign direct investment and business strategy. Mergers, acquisitions and co complex. Foreign Exchange impact on Nokia.

    ??????????? ??????, добавлен 11.12.2010

  • Event marketing is a promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and sporting events. Red Bull GmbH: facts and history. Efficacy of event marketing in the company.

    ???????, добавлен 18.03.2015

  • ???????????? ???????????? ??? ???????? ??? ?????? ?? ????? ??????? ??????????? ?????????? ????. ??????????? ????? ??????? ? ?????? ??????? ?????. ??????? ????????? ? ??????? ???. ????????? ???????? ??????? ????? ????????. ????????? ????? ???????.

    ???????? ??????, добавлен 09.06.2013

  • ??????? ? ??????????? ?????????????? ?????????. ??????????? ???????? ????????? ????????????, ???????????, ?????????? ? ????????????? ????????????? ?????. ????? ??????? ????????? ?????-????? ??????????. ???????????????? ?????? ? ??????? ??? ????????????.

    ???????, добавлен 15.03.2016

  • ???????? ????? ? ???????? ??????? ????????????? ???????. ?????????? ? ????? ???????????? ????????? ????????. ????????????? ????????? ????????????, ???????? ??????????? ? ??????? ??????. ?????? ????????? ???????????? ???????? "IKEA International Group".

    ????????? ??????, добавлен 23.12.2014

  • ????????????? ????????, ????????????? ??? "????????? ?? ???? ????????". ?????? ?????? ????????. ?????????? ??????????? ??????? ??????????????? ????????????? ???????. ????????? "The Coca-Cola Company". ????????????? ????, ???????????????? ?????????.

    ???????????, добавлен 22.03.2017

  • ?????????-??????? ?? ?????????? ????? Video International ? ??????? ?????. ???????? ??????????????? ?? ???????????. ??????? ? ?????? ??? ??????? ????????????? ???????. ?????? ??????? ????????? ????????? ????????. ??????????? ? ??????????? ??????? GRP.

    ??????, добавлен 25.09.2013

  • ????? ????????? ? ?????? ???????????? ?????????? ? ???????????? ???????. ???? ?????????? ? ??????????????? ??????? ??????????. ?????????? ????????????? ????????? ? ??????????? ????????????????? ????? ?????????? ??? "Tanga Cement Company Limited".

    ????????? ??????, добавлен 08.10.2010

  • ??????????? ???????? ???????????? ?????. ??????????? ?????????????? ?????? ?????. ???? ???????????? ???????????????? ????????????? ??????? ? ?????????? ???????? ???????? ???????????. ?????? ????? ???????????. SWOT-?????? Yokohama Rubber Company.

    ???????? ??????, добавлен 09.09.2015

  • ???? ?????? ?????????? ???????????? ???????????. ??????? ??????? ??????????? ??? ????????? ???????? ??????????? ?????????. ????????? ??????? ????????. ??????? ??????????. ??????????? ???????????? ??????? ???????? "Vision International People Group".

    ???????? ??????, добавлен 12.04.2008

  • ????????????????? ??????? ????? - ???????????? ????????????? ? ?????? ?????????? ????????????? ?????????? ?????????????? Gallup International. ??????? ????????. ?????? ?????????????????? ????????. ?????????????? ???????? ???????. ????? on–line ??????.

    ???????, добавлен 23.12.2012

  • ??????? ??????? Coca-Cola company. ??????? ????? ? ???????? ????. ???????????, ??????????. ?????????, ???????? ?????, ?????? ??????. ????????????? ????????? ???????? Coca-Cola. ???????????? ??????? ?? ??????? ??????.

    ???????? ??????, добавлен 20.09.2006

  • ????????????? ??????? ? ??????? ?????????? ?????????: ?????????????????? ??????, ????????? ???? ? "??? ????????" ??? ?????????? ????? Maestro de Oliva. ?????????????? ???????? ? ???????????? ?????? "Maestro de Oliva" ???????? Olive Line International.

    ???????? ??????, добавлен 20.03.2013

  • ?????, ???????????? ?? ??????????? Coca-Cola. ????????? ????? ??????????????? ????????. ????? ????? ????? Coca-Cola ? ??????. ?????? ?????????? ????? ???????. ??????? ???????? ????????. ???????? ???????????????. ?????? ??????? ? ?????? ???????????.

    ???????, добавлен 08.12.2013

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