Promotional mix
Definition and classification of marketing communications, their variety and comparative characteristics. Models of formation of enterprise marketing, evaluation of their efficiency, structure and components. Factors influencing consumer behavior.
Подобные документы
Research tastes and preferences of consumers. Segmenting the market. Development of product concept and determine its characteristic. Calculating the optimal price at which the firm will maximize profits. Formation of optimal goods distribution.
???????? ??????, добавлен 09.08.2014Getting to know the sources of competitive advantage. Consideration of the characteristics of the implementation of the marketing strategy. Characteristics of branding forms: corporate, emotional, digital. Analysis of the online advertising functions.
???????? ??????, добавлен 09.02.2016Purpose of the Marketing Plan. Organization Mission Statement. The main strategies employed by BMW. Sales volume of automobiles. New records set for revenues and earnings. Current models of BMW. Product life cycle. Engagement in Celebrity Endorsement.
???????? ??????, добавлен 03.05.2015Theoretical aspects of efficiency of development of advertising activity and your place in marketing system, development and its value for manufacturers and consumers. Research of the advertising campaign of the new goods in open company "Nataly".
????????? ??????, добавлен 19.06.2010An essence of marketing in the industry of hospitality. The role, place of hospitality in the sphere of services. The modern tendencies of development of the world industry of hospitality. The marketing concept, franchising, development of a new product.
???????? ??????, добавлен 19.06.2011The history of the company. Entering the market of pastas and the present position of the company. The problem of the company. The marketing research. The history of the market of pastas of Saint Petersburg and its present state.
???????? ??????, добавлен 03.11.2003Marketing of scientific and technical products and services in the field of information technology. Differences sales activity in B2B and B2C. The role of the procurement center and features of the procurement decision-making in the industrial market.
???????, добавлен 27.05.2014- 8. Advertising
Advertising is a kind of activity made in its result which purpose is realization of marketing problems of the industrial, service enterprises and public organizations by distribution of the information paid by them. Advertising on television, in a press.
???????, добавлен 14.06.2012 The concept of advertising as a marketing tool to attract consumers and increase demand. Ways to achieve maximum effect of advertising in society. Technical aspect of the announcement: style, design, special effects and forms of distribution channels.
???????, добавлен 09.05.2011Plan of marketing. Absence of a large number of competitors. The emergence of new competitors. Active advertising policy. The absence of a known name in the market. Break even point. The price for advertising. Distribution channels and pricing policy.
???????????, добавлен 15.02.2012????????????? Social Media Marketing ??? ??????????? ??????? ? ??????. ????????????? ???????????? ??????? ?????????????? ???????? (???) ?? ?????????? ?????. ?????? ?????????? ????????????? ???????? ?????? ????????? ?????????? ????, ????????? ??????? ???.
????????? ??????, добавлен 23.08.2017- 12. Business plan
Strategy and major stages of project’s fruition. Production of Korean cuisine dishes. Analysis of the industry sector, of produce’s market, of business rivals. Marketing plan, volume of sales, personnel and company management. Cost of the project.
???????? ??????, добавлен 17.02.2013 The collection and analysis of information with a view of improving the business marketing activities. Qualitative & Quantitative Research. Interviews, Desk Research, Test Trial. Search Engines. Group interviews and focus groups, Secondary research.
???????, добавлен 17.02.2013The concept of brand capital. Total branded product name for the whole company. Nestle as the largest producer of food in the world. Characteristics of technical and economic indicators. Nestle company’s brands. SWOT-analysis and Nestle in Ukraine.
???????? ??????, добавлен 17.02.2012Overview of literature on standardization and adaptation of advertising: their main task, advantages and disadvantages. Trends in consumer behavior in Russia. Distribution media advertising budgets in the country, the laws and rules regarding promotion.
???????? ??????, добавлен 05.09.2011Characteristics of the international regime for the protection of well known trademarks. Protection of trademarks under Paris Convention, TRIPS and WIPO joint recommendation. Comparative analysis of famous brands in Italy, Pakistan and Uzbekistan.
???????? ??????, добавлен 24.03.2012???????? ??????? ????????. ??????? ????????? ??? ?????? ?????? ? ?????? ???????????? ???????. ??????????????? ? ?????? ??????? ??? ? ??????????. ??????? ?????????????? ??????: ?????? ? ??????. ??????????????? ? ????????? Marketing-mix ? ??? ?????????.
???????, добавлен 25.07.2010Executive summary. Progect objectives. Keys to success. Progect opportunity. The analysis. Market segmentation. Competitors and competitive advantages. Target market segment strategy. Market trends and growth. The proposition. The business model.
??????-????, добавлен 20.09.2008???? ??????????? ????????????? ??????????. ??????? ?????????? ????????????? ?????????? ? ?????????? ????????? ???????????. Social Media Marketing ??? ????????????? ?????????? ???????????. ???????? ????????? ???????? ??? ??????????? ????????? BeeKiteCamp.
????????? ??????, добавлен 25.05.2015The main products of the company Apple. The first programmable microcomputer. Apple's marketing policy. The encoding of the voice signal. Secure data transfer protocols. Infringement of the patent in the field of wireless data company Motorola Mobility.
???????????, добавлен 25.01.2013The main objectives promotion as the process. Overview and the Unique Aspects of Financial Services Industry. Financial Services, Customer Trust and Loyalty, Relationship Building. Aims of the DRIP elements as a "communication flow" model of promotion.
???????? ??????, добавлен 25.04.2015Public service advertising, types of advertising. Media and advertising approaches, influencing and conditioning. Dependency of the media and corporate censorship. Popular culture: definitions, institutional propagation, folklore, advertising and art.
???????? ??????, добавлен 03.03.2010Controlling the kind, amount, location, movement and timing of the various commodities used in and produced by the industrial enterprise. Logistics - a channel regarding Flow of Material, Information in the organization. Internal and External Logistics.
???????????, добавлен 12.02.2011- 24. Advertising
Study of possible types of the special advertising and its value on the example of the use different firms in the different areas of management. Determination of features of the special advertising depending on geography of business and market structure.
???????? ??????, добавлен 12.10.2010 The current status of our business. Products and services. Benefits of location and challenges. Number of patients who received dental services in 2013. Impact from industry changes. Market description and characteristics. Market niche and share.
??????-????, добавлен 02.10.2014