The basic features of translation informal lexicon
Translation as a specific kind of human activity. Methods, approaches and receptions which can be applied while translating informal lexicon. Euphemism and it's using in language of advertising, in slang and in a professional slang in languages.
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Structure (composition) of advertisements is determined by their purpose and tasks referred to. A very common feature of any advertisement is the advertising claims which possesses certain peculiarities and is of great interest to a translator.
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