Event Marketing in Red Bull GmbH
Event marketing is a promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and sporting events. Red Bull GmbH: facts and history. Efficacy of event marketing in the company.
Подобные документы
??????? ????????????????? ??????????????? ??????? ? ????? ??????????? event–???????????. ?????? ? ?????????? ???? ??? ?????????? ?????????, ?????????? ?????????? ????????? ? ????????? ??????????????? ????????. ????????????? ????? ?????????? ???????.
??????, добавлен 03.07.2016??????????? ??? ?????????????? ??????????? ? PR-????????????. ????????? ? ??????? ??????? ???????????????. ??????????-???????? ????????? ?? ??????????? ????????????. ?????????????? ??????????? Red Bull. ?????? ????????????????? ???????????? ????????.
???????? ??????, добавлен 10.12.2013????? ?????????????? ???????? "Red Bull": ???????? ????? ???????? ? ??????????? ????????????. ??????? ????? ?????????????? ????????. "Red Bull" ? "???????-1". ??????????? ???????? ??????????????? ?????????????? ????????. ???? ????? ??????? ? ???????.
??????????? ??????, добавлен 23.09.2016??????????? ???????? ???????? ?????? ? ??????? ?????????????? ????????. ???????? ????? ??????????? ?????????. ????????? ???????????? ??????????? Red Bull. ?????? ????????? ?????????????? Red Bull ? ????????? ??????. ?????? ??????? ?????? ????????.
??????????? ??????, добавлен 23.09.2016The collection and analysis of information with a view of improving the business marketing activities. Qualitative & Quantitative Research. Interviews, Desk Research, Test Trial. Search Engines. Group interviews and focus groups, Secondary research.
???????, добавлен 17.02.2013Executive summary. Progect objectives. Keys to success. Progect opportunity. The analysis. Market segmentation. Competitors and competitive advantages. Target market segment strategy. Market trends and growth. The proposition. The business model.
??????-????, добавлен 20.09.2008???? ????????????? ??????????? ??? ????????? "Red Bull". ?????????? ?????? ????????????, ??????????? ????? ???????? ????????? ?? ????????? ????????????, ?????????? ??????? ??????? ?????????. ?????????? ???????? ?????????, ???????????? ?????? ?? ?????.
???????, добавлен 07.04.2015PR: ???????, ????, ???????, ??????. ??????????? ??????????? ??? ??????????? ???????????? PR. ????? ?????????????? ? ??????????? PR-???????????? ???????? "????????". ?????????? ? ????????? ??????????? ??????????? ??? ????????, ?????? ?? ?????????????.
????????? ??????, добавлен 28.06.2012History of Nokia, its role in the telecommunications market and impact on the international business. Exit closed companies to market. Foreign direct investment and business strategy. Mergers, acquisitions and co complex. Foreign Exchange impact on Nokia.
??????????? ??????, добавлен 11.12.2010?????????????? ? ???????? ????? ??????????? ?????????? ? ??????. ??????????? ??????? ? ??????????? ??????. ?????????? ??????????? ? ????? ????????? ????????????????????? ? ????????? ????????. ??????????? ???????? ? ???????????. ???????????? ?????-?????.
???????? ??????, добавлен 16.11.2019Special events ??? ???????? ?????????? ??????????? PR ? ??? ?????????????. ????? ??????????? PR-???????. ??????????? ??????? ? ???? PR-?????????. ????????????? ??????? ???????????. ?????-????????? ??? ?????????? PR-???????, ?????? ??? ?????????????.
???????, добавлен 30.12.2014????? ?????????????? ?????????? ????????? "???????", ??????????? ?????????? ?????????? ????????? ??? event-?????????? ? ?????-?????. ????????? ?????????? ? ????????? PR-?????????. ?????????? ??????? "?????-????????" ??? ???? ????????? ??????? "?????".
??????????? ??????, добавлен 02.11.2013??????? ? ???? ??????????? ??????????? ???????????, ?????????? ? ??? ? ???? ?????????????. ??????????? ???????????? ? ?????????? special events ? ???????? ?????. ?????????????? "???????????? ????????? ??????", ???????????? ?????? ? ????????? ???????????.
??????????? ??????, добавлен 21.11.2014??????????? ?????????? ??????????? ?????????, ?????????????, ????????????? ???? ?????? ?????????????. ???? ?? "????????", ???????? ???????????? ????????. ?????? ?????: ????????? ???????? ???????????? ???????????. ?????? ????????????? event-???????.
????????? ??????, добавлен 07.11.2015?????????-????????????? ?????????? ???????????? ???????????. ?????? ??? ??????? ? ?????? ??????, ??????? ? ?????????? ????????, ????????????, ?????????????????????. ?????????? ????????? ????????????? ??????? ? ??????? ???????? ?????? ????????? ?????????.
???????? ??????, добавлен 19.01.2016?????????????? ????????????? ???????????? ???????????. ???????? ????????????? ????????? ???????????. ?????? ???????? ?????. ???????????? ?? ???????????. Event-management ??? ?????????? ?????????. ???????????? ??????????? ? ??????? ??????????? ??????????.
???????? ??????, добавлен 13.12.2012???????? ??????? ????????. ??????? ????????? ??? ?????? ?????? ? ?????? ???????????? ???????. ??????????????? ? ?????? ??????? ??? ? ??????????. ??????? ?????????????? ??????: ?????? ? ??????. ??????????????? ? ????????? Marketing-mix ? ??? ?????????.
???????, добавлен 25.07.2010?????????? ?????????, ??? ?????????? BTL-????????????. ???????? ?????????????? ??????????????? ?????????? ?? ????? ???????????? ??????? ? ???????? ???????. ?????????? ???????????? ????????? ????????????? event-?????????? ? ???????????????? ????????.
????????? ??????, добавлен 17.11.2017?????????????? Mice ???????????. ??????????? ????????? Mice ????? ??????. ?????????????????? Mice-????????? ??????? ?????, ? ??? ????? ??????????????? ?????? ?? ??????-??????, ?? ??????????? BTL ? Event ???????????. ??????????? ? ?????????-?????????.
??????????? ??????, добавлен 03.08.2013???? ??????????? ????????????? ??????????. ??????? ?????????? ????????????? ?????????? ? ?????????? ????????? ???????????. Social Media Marketing ??? ????????????? ?????????? ???????????. ???????? ????????? ???????? ??? ??????????? ????????? BeeKiteCamp.
????????? ??????, добавлен 25.05.2015??????? ???????? Franke, ?? ??????????? ????????, ??????, ??????, ???? ?????????, ???????? ???????????????, ? ????? ????????, ??????????? ? ?????????? ? ??????. ????????? ????? Franke GmbH, ?? ??????, ?????????, ???????, ?? ?????????????? ? ?????????????.
???????? ??????, добавлен 11.10.2009Philip Morris International - the leading international tobacco company: history, brands, productivity. The organizational structure of the company. Development of innovative products. Contents of charitable programs. Quality control, testing on animals.
??????, добавлен 22.02.2015- 48. Advertising
Study of possible types of the special advertising and its value on the example of the use different firms in the different areas of management. Determination of features of the special advertising depending on geography of business and market structure.
???????? ??????, добавлен 12.10.2010 Crisis in Russia and international tobacco enterprises. International tobacco companies in the Russian market. ?roper suggestions with the purpose to adapt them to the Russian tobacco market in the new circumstances to maintain the level of profit.
???????, добавлен 15.05.2016Message strategies. A few words about creative strategy. Some final thoughts about the message strategy. Nowadays market economy is widespread all over the world. It is not creative unless it sells. Legal constraints Many laws govern advertising.
???????????, добавлен 14.06.2012