Marketing research and development of Nestle company
The concept of brand capital. Total branded product name for the whole company. Nestle as the largest producer of food in the world. Characteristics of technical and economic indicators. Nestle company’s brands. SWOT-analysis and Nestle in Ukraine.
Подобные документы
???????? ?????????? ??????????? ? ????? ???????? ? ??????????? ????????? ?????????? Nestle. ????? ???? ????????? Nestle, ??? ???????? ?? ?????? ??????, ????????????? ?????????, ?????????, ???????? ?? ???????????? ??????????, ??????????? ?????????.
???????????, добавлен 24.12.2010"Nestle ???????" ??? ???? ?? ?????????? ???????? ? ????????????? ????? ???????????? ????????? ???????. ????? ?????? ???????? ? 2005-2006 ?????. ?????????? ?????????? ???????? Nestle ?? 2009 ???. ?????? ?????? ???????????? ?? ?????? ???????? ?????????.
??????????? ??????, добавлен 03.06.2011The history of the company. Entering the market of pastas and the present position of the company. The problem of the company. The marketing research. The history of the market of pastas of Saint Petersburg and its present state.
???????? ??????, добавлен 03.11.2003????????????? ???????????? ?????? ?? ??????? "Nestle". ?????? ??? ?????????????????????. ?????????? ????????????? ?????? ?? ???????????? ????????? ????????. ??????? ?? ????????, ???????, ???????? ? ??????????????? ????????. ?????? ?????????????? ???????.
???????? ??????, добавлен 18.01.2015Research tastes and preferences of consumers. Segmenting the market. Development of product concept and determine its characteristic. Calculating the optimal price at which the firm will maximize profits. Formation of optimal goods distribution.
???????? ??????, добавлен 09.08.2014Philip Morris International - the leading international tobacco company: history, brands, productivity. The organizational structure of the company. Development of innovative products. Contents of charitable programs. Quality control, testing on animals.
??????, добавлен 22.02.2015The main products of the company Apple. The first programmable microcomputer. Apple's marketing policy. The encoding of the voice signal. Secure data transfer protocols. Infringement of the patent in the field of wireless data company Motorola Mobility.
???????????, добавлен 25.01.2013Theoretical aspects of efficiency of development of advertising activity and your place in marketing system, development and its value for manufacturers and consumers. Research of the advertising campaign of the new goods in open company "Nataly".
????????? ??????, добавлен 19.06.2010???????????? ?????????????? ????????? ???????? ??????????. ????? ???????? ??????-???????, ???? ???????? ????, ??????????? ?????????? ???????? ??????????. ?????????????????????? ????????? Nestle. ???????????? ?????? ????????. ???????? ??????????.
??????????? ??????, добавлен 08.11.2015??????? ??????? ???????? ???????? Wikipedia. ???????? ??????? WWF. Hewlett Packard, ????????? ????????. ???????? General Electric. ??????????? ??????? Nestle. Fedex ??? ????? ?????? ????????????? ??????????? ? ???????. ????????????? ???????? Microsoft.
???????????, добавлен 07.08.2015???????? ???? Nestle ??? ????????? Nescafe ?? ?????. ?????? ????????, ??????? ? ?????? ??????? ???????????, ????????. ????????????? ????????? ?? ??????????? ?? ????? ????????? Nestle. ????????? Nescafe ? ??????????? ????????, ??????????? ? ???????.
??????????? ??????, добавлен 12.11.2010??????? ???????? ????????? ???????? ???????, ?? ???????? ? ??????????. ??????????? ?????????? ???????????? ???????? ??????? ? ???????? "Nestle": ????????????????? ?????? ? ?????????? ???????????? ????????, ????????, ??????? ? ????? ???????? ? ????????.
???????? ??????, добавлен 02.12.2010??????? ????????? ???????? ? ?? ????????. ???????????? ????????? ????????????. ????????????? ???????????? ?????? ?? ??????? "Nestle", ?????? ????????????????????? ????????. ????????????? ??????? ?? ????????, ???????, ???????? ? ??????????????? ????????.
???????? ??????, добавлен 19.01.2015??????? ???????? ??????? ??? ???????????? ???????? ?????, ????????????????? ?? ????????????? ????????. ???????????? ???????? ??????? ??? ??????????? ?????? ???????? ? ????????? ???????????? ????????????? ???????? Kraft ? Nestle ?? ?????????? ?????.
???????? ??????, добавлен 27.09.2011??????????? ????????? ???????????? ?? ???????? ???????????. ?????? ????? ??????? ??????. ????????? ??????? ????????? ???????????? ?? ????? ?? ?????? ?? ??????? ???????? Nestle. ???????????? ??????????? ???????? ?? ??????????? ?????? ? ????? ??????.
???????? ??????, добавлен 09.03.2015An essence of marketing in the industry of hospitality. The role, place of hospitality in the sphere of services. The modern tendencies of development of the world industry of hospitality. The marketing concept, franchising, development of a new product.
???????? ??????, добавлен 19.06.2011Business plans are an important test of clarity of thinking and clarity of the business. Reasons for writing a business plan. Market trends and the market niche for product. Business concept, market analysis. Company organization, financial plan.
???????, добавлен 15.09.2012The collection and analysis of information with a view of improving the business marketing activities. Qualitative & Quantitative Research. Interviews, Desk Research, Test Trial. Search Engines. Group interviews and focus groups, Secondary research.
???????, добавлен 17.02.2013- 19. Business plan
Strategy and major stages of project’s fruition. Production of Korean cuisine dishes. Analysis of the industry sector, of produce’s market, of business rivals. Marketing plan, volume of sales, personnel and company management. Cost of the project.
???????? ??????, добавлен 17.02.2013 ?????????????? ?????????? ????????????. ???????? ????????? ??????? ???????? ????? ???? Nescafe ? ???????. ?????? ??????? ????????????? ???????? ???????????? ???????? ?????. ?????????? ????????????? ??????? ? ?????????? ???????????? ???????? ????????.
???????? ??????, добавлен 18.12.2011?????? ???????????? ???????? ? ??????????? ?????? ???????????????. ????????????? ???’??????? ??????. ?????? ??????????? ?????????????????????? ???????? "Deere & Company". SWOT-?????? ?? ????????????? ???????????? ????????? ????????????? ????????.
???????? ??????, добавлен 04.06.2011Event marketing is a promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and sporting events. Red Bull GmbH: facts and history. Efficacy of event marketing in the company.
???????, добавлен 18.03.2015??????? ??????????? ????????????? ??????? ? ???????? "The Coca-Cola Company". ????????????? ???? ??????? ?? ?????????? ???. ????????????? Coca-Cola ?? ??????? ?????, ?? ???????????? ?????? ? Pepsi. ??????????? ???????? ? ????????????? ????????? ????????.
???????????, добавлен 30.03.2014Getting to know the sources of competitive advantage. Consideration of the characteristics of the implementation of the marketing strategy. Characteristics of branding forms: corporate, emotional, digital. Analysis of the online advertising functions.
???????? ??????, добавлен 09.02.2016?????????????, ?????????? ? ???????????????? ???? ????????? ? ????????????? ???????????? ?? ???????????. ?????? ????????? ????????? The Coca-Cola Company: ??????? ????????? ????????, ????? ?????, ?????????????????????; ?????????? ????????? ????????.
???????? ??????, добавлен 25.12.2013