Market Research. Market Research Methods
The collection and analysis of information with a view of improving the business marketing activities. Qualitative & Quantitative Research. Interviews, Desk Research, Test Trial. Search Engines. Group interviews and focus groups, Secondary research.
Подобные документы
Business plans are an important test of clarity of thinking and clarity of the business. Reasons for writing a business plan. Market trends and the market niche for product. Business concept, market analysis. Company organization, financial plan.
реферат, добавлен 15.09.2012Research tastes and preferences of consumers. Segmenting the market. Development of product concept and determine its characteristic. Calculating the optimal price at which the firm will maximize profits. Formation of optimal goods distribution.
курсовая работа, добавлен 09.08.2014Marketing of scientific and technical products and services in the field of information technology. Differences sales activity in B2B and B2C. The role of the procurement center and features of the procurement decision-making in the industrial market.
реферат, добавлен 27.05.2014Executive summary. Progect objectives. Keys to success. Progect opportunity. The analysis. Market segmentation. Competitors and competitive advantages. Target market segment strategy. Market trends and growth. The proposition. The business model.
бизнес-план, добавлен 20.09.2008The concept of brand capital. Total branded product name for the whole company. Nestle as the largest producer of food in the world. Characteristics of technical and economic indicators. Nestle company’s brands. SWOT-analysis and Nestle in Ukraine.
курсовая работа, добавлен 17.02.2012Theoretical aspects of efficiency of development of advertising activity and your place in marketing system, development and its value for manufacturers and consumers. Research of the advertising campaign of the new goods in open company "Nataly".
дипломная работа, добавлен 19.06.2010Strategy and major stages of project’s fruition. Production of Korean cuisine dishes. Analysis of the industry sector, of produce’s market, of business rivals. Marketing plan, volume of sales, personnel and company management. Cost of the project.
курсовая работа, добавлен 17.02.2013The current status of our business. Products and services. Benefits of location and challenges. Number of patients who received dental services in 2013. Impact from industry changes. Market description and characteristics. Market niche and share.
бизнес-план, добавлен 02.10.2014Концепция спрос-ориентированных сетей поставок (Demand Driven Supply Networks), разработанная компанией AMR Research. Определение DDSN, ее структура, этапы развития. Четырех–стадийная модель развития DDSN, визуально представляющая прогресс вашей компании.
презентация, добавлен 31.10.2016Software as a Service, a form of cloud computing service model of software users. SaaS subscription model: key features, market drivers and constraints. Impact of SaaS subscription services business in the economy and society in Russia and abroad.
дипломная работа, добавлен 23.10.2016History of Nokia, its role in the telecommunications market and impact on the international business. Exit closed companies to market. Foreign direct investment and business strategy. Mergers, acquisitions and co complex. Foreign Exchange impact on Nokia.
контрольная работа, добавлен 11.12.2010The concept of advertising as a marketing tool to attract consumers and increase demand. Ways to achieve maximum effect of advertising in society. Technical aspect of the announcement: style, design, special effects and forms of distribution channels.
реферат, добавлен 09.05.2011Crisis in Russia and international tobacco enterprises. International tobacco companies in the Russian market. Рroper suggestions with the purpose to adapt them to the Russian tobacco market in the new circumstances to maintain the level of profit.
реферат, добавлен 15.05.2016Plan of marketing. Absence of a large number of competitors. The emergence of new competitors. Active advertising policy. The absence of a known name in the market. Break even point. The price for advertising. Distribution channels and pricing policy.
презентация, добавлен 15.02.2012Getting to know the sources of competitive advantage. Consideration of the characteristics of the implementation of the marketing strategy. Characteristics of branding forms: corporate, emotional, digital. Analysis of the online advertising functions.
курсовая работа, добавлен 09.02.2016- 16. Advertising
Study of possible types of the special advertising and its value on the example of the use different firms in the different areas of management. Determination of features of the special advertising depending on geography of business and market structure.
курсовая работа, добавлен 12.10.2010 - 17. Advertising
Advertising is a kind of activity made in its result which purpose is realization of marketing problems of the industrial, service enterprises and public organizations by distribution of the information paid by them. Advertising on television, in a press.
реферат, добавлен 14.06.2012 - 18. Promotional mix
Definition and classification of marketing communications, their variety and comparative characteristics. Models of formation of enterprise marketing, evaluation of their efficiency, structure and components. Factors influencing consumer behavior.
презентация, добавлен 25.11.2015 An essence of marketing in the industry of hospitality. The role, place of hospitality in the sphere of services. The modern tendencies of development of the world industry of hospitality. The marketing concept, franchising, development of a new product.
курсовая работа, добавлен 19.06.2011Event marketing is a promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and sporting events. Red Bull GmbH: facts and history. Efficacy of event marketing in the company.
реферат, добавлен 18.03.2015The internal and external communication systems of the Nestle company. Background of the company. SWOT analysis: strength, weaknesses, opportunities. Architecture of Intranet systems. Business use of intranet systems. Intranet tools and its benefits.
контрольная работа, добавлен 28.10.2013Purpose of the Marketing Plan. Organization Mission Statement. The main strategies employed by BMW. Sales volume of automobiles. New records set for revenues and earnings. Current models of BMW. Product life cycle. Engagement in Celebrity Endorsement.
курсовая работа, добавлен 03.05.2015Основные технические характеристики автомобиля "Ford Focus", история его серийного производства и продаж. Описание преимуществ у автомобилей третьего поколения, сравнительный анализ с моделями предыдущих годов выпуска. Мнения потребителей об этом авто.
практическая работа, добавлен 07.05.2013Essence, structure and basic functions of informational logistics system. Principles and the levels of information logistic system. Resources project development. Business process of logistic operations. The tariff for the transportation of cargo.
дипломная работа, добавлен 31.05.2013Общая характеристика консалтингового агентства "Market Advice". История бренда компании, описание конкурентов. Маркетинговая оценка возможности выхода компании на российский рынок, последующей деятельности внутри него, а также потенциала развития бренда.
курсовая работа, добавлен 31.05.2015