Advertising in the trade market
The concept of advertising as a marketing tool to attract consumers and increase demand. Ways to achieve maximum effect of advertising in society. Technical aspect of the announcement: style, design, special effects and forms of distribution channels.
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Plan of marketing. Absence of a large number of competitors. The emergence of new competitors. Active advertising policy. The absence of a known name in the market. Break even point. The price for advertising. Distribution channels and pricing policy.
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???????????, добавлен 14.06.2012????? special events ? ??????. ??????????? ????????? "????? 12 ???????? - 2012" ? ????? ??? ???????? PR. ?????????? ???????????????? ?????????. ???????????? ?? ??????????????? ?????????? ???????????? ????? event-????????? "ID Group Advertising".
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???????? ??????, добавлен 17.02.2013 - 22. Promotional mix
Definition and classification of marketing communications, their variety and comparative characteristics. Models of formation of enterprise marketing, evaluation of their efficiency, structure and components. Factors influencing consumer behavior.
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???????? ??????, добавлен 03.05.2015