Marketing strategy
Getting to know the sources of competitive advantage. Consideration of the characteristics of the implementation of the marketing strategy. Characteristics of branding forms: corporate, emotional, digital. Analysis of the online advertising functions.
Подобные документы
The concept of advertising as a marketing tool to attract consumers and increase demand. Ways to achieve maximum effect of advertising in society. Technical aspect of the announcement: style, design, special effects and forms of distribution channels.
???????, добавлен 09.05.2011Definition and classification of marketing communications, their variety and comparative characteristics. Models of formation of enterprise marketing, evaluation of their efficiency, structure and components. Factors influencing consumer behavior.
???????????, добавлен 25.11.2015Event marketing is a promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and sporting events. Red Bull GmbH: facts and history. Efficacy of event marketing in the company.
???????, добавлен 18.03.2015- 4. Advertising
Advertising is a kind of activity made in its result which purpose is realization of marketing problems of the industrial, service enterprises and public organizations by distribution of the information paid by them. Advertising on television, in a press.
???????, добавлен 14.06.2012 Executive summary. Progect objectives. Keys to success. Progect opportunity. The analysis. Market segmentation. Competitors and competitive advantages. Target market segment strategy. Market trends and growth. The proposition. The business model.
??????-????, добавлен 20.09.2008Message strategies. A few words about creative strategy. Some final thoughts about the message strategy. Nowadays market economy is widespread all over the world. It is not creative unless it sells. Legal constraints Many laws govern advertising.
???????????, добавлен 14.06.2012Plan of marketing. Absence of a large number of competitors. The emergence of new competitors. Active advertising policy. The absence of a known name in the market. Break even point. The price for advertising. Distribution channels and pricing policy.
???????????, добавлен 15.02.2012Theoretical aspects of efficiency of development of advertising activity and your place in marketing system, development and its value for manufacturers and consumers. Research of the advertising campaign of the new goods in open company "Nataly".
????????? ??????, добавлен 19.06.2010A detailed analysis of lexical-semantic features of advertising in the World Wide Web. Description of verbal and nonverbal methods used in online advertising. Bringing a sample website hosted on its various banners and advertisements to consumers.
????????? ??????, добавлен 10.04.2011An essence of marketing in the industry of hospitality. The role, place of hospitality in the sphere of services. The modern tendencies of development of the world industry of hospitality. The marketing concept, franchising, development of a new product.
???????? ??????, добавлен 19.06.2011The concept of brand capital. Total branded product name for the whole company. Nestle as the largest producer of food in the world. Characteristics of technical and economic indicators. Nestle company’s brands. SWOT-analysis and Nestle in Ukraine.
???????? ??????, добавлен 17.02.2012The collection and analysis of information with a view of improving the business marketing activities. Qualitative & Quantitative Research. Interviews, Desk Research, Test Trial. Search Engines. Group interviews and focus groups, Secondary research.
???????, добавлен 17.02.2013Purpose of the Marketing Plan. Organization Mission Statement. The main strategies employed by BMW. Sales volume of automobiles. New records set for revenues and earnings. Current models of BMW. Product life cycle. Engagement in Celebrity Endorsement.
???????? ??????, добавлен 03.05.2015Public service advertising, types of advertising. Media and advertising approaches, influencing and conditioning. Dependency of the media and corporate censorship. Popular culture: definitions, institutional propagation, folklore, advertising and art.
???????? ??????, добавлен 03.03.2010The history of the company. Entering the market of pastas and the present position of the company. The problem of the company. The marketing research. The history of the market of pastas of Saint Petersburg and its present state.
???????? ??????, добавлен 03.11.2003Marketing of scientific and technical products and services in the field of information technology. Differences sales activity in B2B and B2C. The role of the procurement center and features of the procurement decision-making in the industrial market.
???????, добавлен 27.05.2014Research tastes and preferences of consumers. Segmenting the market. Development of product concept and determine its characteristic. Calculating the optimal price at which the firm will maximize profits. Formation of optimal goods distribution.
???????? ??????, добавлен 09.08.2014????????????? Social Media Marketing ??? ??????????? ??????? ? ??????. ????????????? ???????????? ??????? ?????????????? ???????? (???) ?? ?????????? ?????. ?????? ?????????? ????????????? ???????? ?????? ????????? ?????????? ????, ????????? ??????? ???.
????????? ??????, добавлен 23.08.2017The history of corporate identity. The elements of corporate identity. The examples of a strong corporate identity and new trends. Corporate identity today and in the future. Past of corporate identity. The origin of logos and corporate identity.
???????, добавлен 19.03.2015History of Nokia, its role in the telecommunications market and impact on the international business. Exit closed companies to market. Foreign direct investment and business strategy. Mergers, acquisitions and co complex. Foreign Exchange impact on Nokia.
??????????? ??????, добавлен 11.12.2010- 21. Advertising
Study of possible types of the special advertising and its value on the example of the use different firms in the different areas of management. Determination of features of the special advertising depending on geography of business and market structure.
???????? ??????, добавлен 12.10.2010 Characteristics of the international regime for the protection of well known trademarks. Protection of trademarks under Paris Convention, TRIPS and WIPO joint recommendation. Comparative analysis of famous brands in Italy, Pakistan and Uzbekistan.
???????? ??????, добавлен 24.03.2012Overview of literature on standardization and adaptation of advertising: their main task, advantages and disadvantages. Trends in consumer behavior in Russia. Distribution media advertising budgets in the country, the laws and rules regarding promotion.
???????? ??????, добавлен 05.09.2011??????? ???????? ?????????? ???????? ? ????? ???????? ? ??? ?????? ? ????????? ????????? digital-????????????? ?????????. ?????????, ??????????????? ? ???????? ????????? ??????? ??? ???? ????????. ????????????? ??????? ???????????? ? ?????? ?????.
???????? ??????, добавлен 21.03.2016???????? ??????????? ??????????? ?????? ? ?????????? ?????. ????????????? ????? ??????????? ? ?????? ?????? ? ????????? ? ???? ????????. ?????? ????????????? ???????????? ???????? "????????", ?????????? ??????????? ?? ????????????????? digital-?????????.
????????? ??????, добавлен 23.07.2015