Standardization and Adaptation (Localization) of Advertising in Different Regions of the World – Russia
Overview of literature on standardization and adaptation of advertising: their main task, advantages and disadvantages. Trends in consumer behavior in Russia. Distribution media advertising budgets in the country, the laws and rules regarding promotion.
Подобные документы
- 1. Advertising
Advertising is a kind of activity made in its result which purpose is realization of marketing problems of the industrial, service enterprises and public organizations by distribution of the information paid by them. Advertising on television, in a press.
???????, добавлен 14.06.2012 The concept of advertising as a marketing tool to attract consumers and increase demand. Ways to achieve maximum effect of advertising in society. Technical aspect of the announcement: style, design, special effects and forms of distribution channels.
???????, добавлен 09.05.2011Message strategies. A few words about creative strategy. Some final thoughts about the message strategy. Nowadays market economy is widespread all over the world. It is not creative unless it sells. Legal constraints Many laws govern advertising.
???????????, добавлен 14.06.2012- 4. Advertising
Study of possible types of the special advertising and its value on the example of the use different firms in the different areas of management. Determination of features of the special advertising depending on geography of business and market structure.
???????? ??????, добавлен 12.10.2010 A detailed analysis of lexical-semantic features of advertising in the World Wide Web. Description of verbal and nonverbal methods used in online advertising. Bringing a sample website hosted on its various banners and advertisements to consumers.
????????? ??????, добавлен 10.04.2011Plan of marketing. Absence of a large number of competitors. The emergence of new competitors. Active advertising policy. The absence of a known name in the market. Break even point. The price for advertising. Distribution channels and pricing policy.
???????????, добавлен 15.02.2012Theoretical aspects of efficiency of development of advertising activity and your place in marketing system, development and its value for manufacturers and consumers. Research of the advertising campaign of the new goods in open company "Nataly".
????????? ??????, добавлен 19.06.2010????? special events ? ??????. ??????????? ????????? "????? 12 ???????? - 2012" ? ????? ??? ???????? PR. ?????????? ???????????????? ?????????. ???????????? ?? ??????????????? ?????????? ???????????? ????? event-????????? "ID Group Advertising".
????????? ??????, добавлен 11.01.2016?dv?rt?s?ng c?n b? c?ntr?ll?d, ?d?nt?f??bl? p?rsu?s??n ut?l?z?ng m??ns ?f m?ss c?mmun?c?t??ns. Th? purp?s?s ?f ?dv?rt?s?m?nts ?r?: t? ?ttr?ct ?tt?nt??n; t? ?nl?st th? v??w?rs ?nt?r?st; t? sh?w ? m??ns ?f s?t?sfy?ng ? w?nt thr?ugh purch?s? ?f th? pr?duct.
???????, добавлен 28.04.2010The main objectives promotion as the process. Overview and the Unique Aspects of Financial Services Industry. Financial Services, Customer Trust and Loyalty, Relationship Building. Aims of the DRIP elements as a "communication flow" model of promotion.
???????? ??????, добавлен 25.04.2015Types of Firms. Advantages of sole proprietorships. Disadvantages of sole proprietorships. Disadvantages of partnerships. Advantages of partnerships. Types of Stock. Advantages of Corporations. Disadvantages of Corporations. Forming a Corporation.
???????????, добавлен 29.11.2014????????? ??????? ? ????????? ? ????????? ????, ????????????? ???????? ?????????????. ??????????? ???????? ?????????????? ? ?????????????. ?????????????? ???????? Internet Advertising Bureau. ????????????? ??????????? ????? ??????, ??????????? ?? ??????.
???????? ??????, добавлен 12.04.2009- 13. Promotional mix
Definition and classification of marketing communications, their variety and comparative characteristics. Models of formation of enterprise marketing, evaluation of their efficiency, structure and components. Factors influencing consumer behavior.
???????????, добавлен 25.11.2015 Getting to know the sources of competitive advantage. Consideration of the characteristics of the implementation of the marketing strategy. Characteristics of branding forms: corporate, emotional, digital. Analysis of the online advertising functions.
???????? ??????, добавлен 09.02.2016Research tastes and preferences of consumers. Segmenting the market. Development of product concept and determine its characteristic. Calculating the optimal price at which the firm will maximize profits. Formation of optimal goods distribution.
???????? ??????, добавлен 09.08.2014Executive summary. Progect objectives. Keys to success. Progect opportunity. The analysis. Market segmentation. Competitors and competitive advantages. Target market segment strategy. Market trends and growth. The proposition. The business model.
??????-????, добавлен 20.09.2008???????????? ??????? ? ???????? ???????????, ??? ????? ? ??????????? ??????? ????????????? ????????????, ??????????? ??????? ? ?????. ?????????? ??? ?????? ???????????? promotion. ???????????? ????????? ? PR-?????????, ?????????? ?? ?????? ??????.
???????? ??????, добавлен 03.06.2015Crisis in Russia and international tobacco enterprises. International tobacco companies in the Russian market. ?roper suggestions with the purpose to adapt them to the Russian tobacco market in the new circumstances to maintain the level of profit.
???????, добавлен 15.05.2016Software as a Service, a form of cloud computing service model of software users. SaaS subscription model: key features, market drivers and constraints. Impact of SaaS subscription services business in the economy and society in Russia and abroad.
????????? ??????, добавлен 23.10.2016??????? ???????????? ? ????????????? ????????????. ??????? ????????? ? ?????? ?????? ? ???. ?????? ????????????? ????????????? ???????????? ??? ?????? ? ??????? ??????????. ?????????????? Forum Media Group. ?????? Forum Media Group ?? ?????????? ?????.
????????? ??????, добавлен 19.12.2013??????????? ????????-??????????? ? ????????? ??????????. ?????? ?????????? ?? ???????????? ?????????????? ??????????? ????????? ?? ???????????? "AD-WORLD". ????????????? ???-????? ????????. ??????????? ???????? ?? ?????? ???????????? ????????-??????????.
????????? ??????, добавлен 12.04.2012???????? ???????? ????????? ? PR-???????????? ???????????, ?? ???? ? ??????????? ??????? ? ?????. ????? ???????????? ???????? ?? ???????? ???????. ???????? ????????? ???????????? ??????-????? "World class". ????? ??????????????? ??????????? ????????.
????????? ??????, добавлен 17.08.2016????????????? ????????????? ?????????, ?????? ?? ????????????. ?????????? 4? (product, price, promotion, placement) ? ??????????. ????????????, ?????????????, ?????????-?????????? ? ???????? ???????, ???????????? ????????????? ????????????? ?????????.
??????????? ??????, добавлен 08.01.2017??????? ?????????????, ?????? ???????????? ????????? ? ?????????? ???????? ??????? ? ???? ????????. ???????, ???????? ? ????????? ???????. ????? ?????????????? ? ??????????? web-promotion. ?????? ??????? ????????????? ?????????? ??? ????????? ??????.
???????, добавлен 23.11.2010??????????????, ??????? ? ????????? ???? ????????. ????????? ???????? ? ?? ??????? ?? ????????????. ???????? ??? ??????? ? ???????? ??????????. ??????????? ??????????? ?????????? ? ????????. ??????? ? ????????. Web-promotion: ??????? ? Internet.
???????? ??????, добавлен 08.05.2007