Entrepreneurial project Individual Project
Executive summary. Progect objectives. Keys to success. Progect opportunity. The analysis. Market segmentation. Competitors and competitive advantages. Target market segment strategy. Market trends and growth. The proposition. The business model.
Подобные документы
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???????????, добавлен 02.06.2012An essence of marketing in the industry of hospitality. The role, place of hospitality in the sphere of services. The modern tendencies of development of the world industry of hospitality. The marketing concept, franchising, development of a new product.
???????? ??????, добавлен 19.06.2011??????????? ????? ?? ?????? ?2? ? ?2?. ?????????? ????? ? ??? ???? ?? ?????. ?????? ???????????????? ??????????????? ?????????, ???????? ???????? ???????. ????????? ??????????? ????????? ???????????. ??????? ??????????? ???????????? ?????????? ????????.
??????????? ??????, добавлен 19.11.2014Event marketing is a promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and sporting events. Red Bull GmbH: facts and history. Efficacy of event marketing in the company.
???????, добавлен 18.03.2015- 30. ??????????? ????????????? ???????????? ??????????? ?? ??????? ?????-???????? "Business Resource"
????? ???????, ??????? ? ??????????? ????????????? ???????????? ???????????. ???????? ???????????? ??????????????? ???????????? ????????????? ???????????. ?????? ????? ? ??? ?????????. ??????? ??????????? ???? ? ???? ? ??????? ???????????? ??????????.
???????? ??????, добавлен 12.03.2013 Characteristics of the international regime for the protection of well known trademarks. Protection of trademarks under Paris Convention, TRIPS and WIPO joint recommendation. Comparative analysis of famous brands in Italy, Pakistan and Uzbekistan.
???????? ??????, добавлен 24.03.2012A detailed analysis of lexical-semantic features of advertising in the World Wide Web. Description of verbal and nonverbal methods used in online advertising. Bringing a sample website hosted on its various banners and advertisements to consumers.
????????? ??????, добавлен 10.04.2011The concept of brand capital. Total branded product name for the whole company. Nestle as the largest producer of food in the world. Characteristics of technical and economic indicators. Nestle company’s brands. SWOT-analysis and Nestle in Ukraine.
???????? ??????, добавлен 17.02.2012