????????? Brand PR ? ???????? ? ????? ????????? "Beauty" ???????? P&G ????????? ??????
?????????????? ?????? ??????? "?????????" ????????? ???????? ? ????? ????????? "Beauty". ???????? ???????????? ????????-???????? ? ??????? ???????? ?????????. ????????????? ??????? ? ??????????? ??????????. ??????? ? ?????????? ?????? ????????????? PR.
Подобные документы
The impact of brand image on consumer choice of branded products in Nigeria automobile market. A sample of respondents was selected using convenience method in Surulere Local Government on the Mainland of Lagos State. Results of the regression analysis.
??????, добавлен 26.09.2020Research on the implantation of integrated marketing communication in the brand building and communication of a higher education institution. The use of artificial intelligence technology to form the image and increase the competitiveness of HEI.
??????, добавлен 02.11.2022Characteristics of the various methods used by advertisers to create effective ads, to maximize the attractiveness of the target group of users, informing readers about the benefits of the product. Develop an advertising slogan to promote the brand.
???????, добавлен 11.12.2010Theories for studying attitude change. Love and loyalty to the brand. Definition and types of scandals. Scandals on moral ground. The formation of a certain market situation, the success of marketing programs implemented by manufacturing companies.
???????? ??????, добавлен 13.11.2023Shows how advertising influences people's attitudes, focusing on the mechanisms and strategies that advertisers use to persuade consumers. Describes the processes of attitude formation, emphasizing values and needs, and creating brand identi
??????, добавлен 26.02.2025The Ukrainian and foreign experience of using video commercials in promoting the brand of the territory as a tourist destination. The use of humor and regional music, and the use of non-standard storylines in the creation of modern video content.
??????, добавлен 19.01.2023Placement of a personal brand in the context of increased dependence of Russian higher education institutions on social media. Promoting a personal brand to the career development of the academic faculty. Use of social media by Russian universities.
??????, добавлен 25.09.2020- 33. Pepsi white
Consulting services in the field of marketing researches. History of PepsiCo, international activity of company. A launch of a brand to the Russian market. Main principles of work of the company, the key of success. The domestic market of soft drinks.
???????????, добавлен 14.05.2014 Features of the relationship between verbal and nonverbal components of advertising of world-famous brands. Research of the specific influence of the emotional factor of a particular brand's popularity on the figurative parameters of advertising.
??????, добавлен 16.01.2022The correlation between public perception and its impact on brand value growth. Study of the essence, principles and directions of potential sustainable marketing strategies aimed at meeting consumer expectations, strengthening business competitiveness.
??????, добавлен 02.10.2024The history of the establishment of McDonald's. Market share of McDonald is 27 percent in US market. The unique business model — the excellent suppliers and employees — is the reason McDonald’s is the world’s largest quick-service restaurant brand.
???????????, добавлен 12.12.2014Interdependence between stereotyped ideas about a cultural product and its commercialization. Transformation of "authentic pub" as a result of exports. Appropriation of the global brand. Original cultural content. Characteristics of exotic goods.
??????, добавлен 28.12.2017To reveal correlations between brand influence on children audience and parental attitude to the brand. Patterns of advertising interactions with children. Ethical aspects of marketing communications with children. The effect of advertising on parents.
????????? ??????, добавлен 01.12.2019The processes of marketing communications in the context of informatization and digitalization of society. The problem of oversaturation of information platforms with content is considered. As a solution, it was proposed to use influencer marketing tools.
??????, добавлен 02.11.2022Research of the application of the Lovemark concept in modern business. Analysis of the impact of a marketing strategy on customer loyalty and emotional engagement. Shaping the tastes and behaviors of target customers, increasing their brand confidence.
??????, добавлен 20.07.2024The mission must be emotional to create a sense of faith in the brand in the target audience and encourage it to decision-making. It is important to correctly use linguistic tools to create certain emotions and reflect sustainable brands’ values.
??????, добавлен 24.05.2023The leading luxury fashion brands in product design and brand communications. The ability of brands to work with digital design in terms of aesthetics and three-dimensional structures due to the development of digital technologies, complex visuals.
??????, добавлен 11.01.2021Brand is the name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. Nestle's corporate business principles. History of Ford Motor Company. Products of McDonald's Corporation.
???????, добавлен 27.03.2013Modern marketing concept. Using market research as an action tool. Consumer behavior in marketing. The concept of product. Product’s time of life. Marketing price, package, brand. Objectives and strategies of advertising. Getting outstanding advertising.
??????? ???????, добавлен 24.12.2013Research of a role of values and life style (VALS) in brand loyalty. An attempt to recognize the preferences and segment the readers of the English newspapers based on their psychographic profiles by using VALS. Customers Profile of English Newspapers.
??????, добавлен 02.10.2012- 46. The implications on customer brand perceptions of brand extension strategy in the luxury industry
Defining luxury brands: different perspectives. Picturing the luxury market today, classification of luxury goods. Results of the empitical study on luxury fashion brands' extentions. Methodology of the empitical study on luxury brands' extentions.
????????? ??????, добавлен 30.07.2016 - 47. Coca-Cola
The role of Pemberton, the invention names the drink "Coca-Cola", the story of the creation of the brand as the most famous brand in the world. The evolution of the famous bottle of Coca-Cola, the new drink. Current state "Coca-Cola" on the market.
???????????, добавлен 02.03.2015 An architectural implementation of a flagship store, which is the physical embodiment of marketing in a commercial architecture. Description of cases of identical architectural characteristics of the brand in the flagship store in the East Asia region.
??????, добавлен 13.09.2021Familiarity with the impact of the COVID-19 pandemic on the development of the music market. The development of music marketing in the digital age. Consideration of ways to create a recognizable personal brand. Problem analysis promotion records.
????????? ??????, добавлен 13.07.2020????????????? ??????? ???????????? ????????. ????? ????? ??? ??????, ????????, ?????????? ????????. ?????? ???????? ? ????????????????????? ????????? ????? ? ????????? ?? ?????????? ? ???????????. ????????????? ? ???????????? ??????????? ??????????.
??????????? ??????, добавлен 16.05.2014