Standards of textuality in perfume and cosmetic names
Research of features of perfume and cosmetic naming, characteristics of basic information related to perfume and cosmetic products. Study of the essence of the naming space, which is modulated by an integrated perfume and cosmetic nominative complex.
Подобные документы
A comprehensive study of the features of advertising creativity. Active use of emotions, emotional creativity, which is designed to form an advertising message that is interesting to consumers. Examples of Ukrainian and foreign advertising practices.
статья, добавлен 28.12.2022The analysis of road transport complex problems and logistic consulting as a concept. Definition of the place and role of logistics consulting as an instrument for ensuring the competitiveness of road transport complex enterprises in modern business.
статья, добавлен 07.10.2018Familiarization with representative logo and corporate identity design "National Geographic society". Consideration of the meaningful foundations of research-based marketing high performance integrated technologies to win and keep consumers from NG.
реферат, добавлен 16.12.2014Clarification of the need for social responsibility of business in the context of the global economic crisis. The essence of social responsibility of enterprises, the existing theories of social responsibility and its international standards are analyzed.
статья, добавлен 31.12.2017Needs are states of felt deprivation, it is the things that we require in order to feel a part of community and achieve good welfare, their research and analysis in modern marketing. Concept and reflected in the marketing of basic human wants, demands.
контрольная работа, добавлен 29.10.2014Analysis of the main components of the market of ornamental crops in Ukraine. Increasing exports and expanding the range of products of the country's agro-industrial complex. Development of a marketing model for an agricultural production strategy.
статья, добавлен 29.06.2022Identifying the features of creating a mascot (brand character). Study of theoretical aspects of brand image formation with the participation of a character. Features and practical experience of using characters. Improving the typology of brand symbols.
статья, добавлен 10.01.2023Is presented applied to reduce the risk of loss of stock, movement within warehouse, quantity, and material values in the isolated integrated logistics system. Application features ABC analysis, ZYZ analysis and the method of determining the boundaries.
статья, добавлен 03.04.2018An architectural implementation of a flagship store, which is the physical embodiment of marketing in a commercial architecture. Description of cases of identical architectural characteristics of the brand in the flagship store in the East Asia region.
статья, добавлен 13.09.2021Generational theory and its criticism. Generation Z and its behavior as consumers of products and services. The concept of marketing in cultural institutions. Research design. Museums as contexts for transformative experiences and identity development.
дипломная работа, добавлен 04.12.2019Analysis of components of the library's communication and image policy and the determination of methods for optimizing the activities of libraries in social media. Effectiveness of new Internet technologies introduction in work of library institutions.
статья, добавлен 12.04.2023Functions of the GS1 global traceability standard. Development of a traceability system for a market operator for the production of flour confectionery products using carob powder. Requirements for affixing the Global Trade Item Number to products.
статья, добавлен 11.09.2022Classification sellers on the principle of the price mechanism in the market of durable goods. The impact of product quality on the success of trading income. Assessment purchasing power. The essence of the problem of adverse selection in markets.
статья, добавлен 18.01.2014Conditions (in mass production of GO "Lviv bakeries complex") of implementation of logistic optimization of the production program. Identified processes in the supply chain and outlined the main determinants of the supply chain of products daily demand.
статья, добавлен 14.09.2016Formation of the logistics profile of the operator of the freight road transportation market. Identification of key standards of service in terms of basic services and services with high added value. Positioning of logistics services on the market.
статья, добавлен 20.07.2024Hidden marketing as a special kind of online advertising in which the message is spread through the exchange of views on the product between users. Promoting products and services in the international market. Features of a search engine targeting.
дипломная работа, добавлен 17.10.2016The use of parallel computing, local and global computer networks, telecommunication systems and intelligent information and software in logistics concepts. The directions of the solution to the "Big Data" problem in the field of corporate logistics.
статья, добавлен 25.06.2024To highlight the ways of marketing labeling of agricultural products as an effective aspect of doing business and their interpretation in a form understandable to consumers. A study of optimization and the right choice of marketing labeling methods.
статья, добавлен 18.05.2022Terms of use of marketing communications in the agricultural sector. Different approaches of scientists to determine the essence of the concept of marketing communications in agricultural enterprises, their main constituent elements and features.
статья, добавлен 23.08.2018Logistical and geographical features of catering - one of contemporary forms of restaurant services. Providing catering logistics far from production facilities (so-called "touring" catering). Essence of social catering and specificity of its logistics.
статья, добавлен 28.09.2016The study of effective marketing in social networks. The choice of influential individuals who will positively influence the decision to purchase brand products. The peculiarity of social commerce and native advertising. Website optimization process.
дипломная работа, добавлен 14.07.2020The connection between one's comprehension of marketing ethics and the assessment of ethical standards in marketing practice. The knowledge and awareness of ethical aspects in marketing, facilitates informed decision-making in various marketing scenarios.
статья, добавлен 28.09.2024The role of marketing research in the field of tourism. Development of an adequate marketing strategy for a tourism enterprise in the context of COVID-19. Market transformation in a pandemic. Carrying out marketing research when reformatting the market.
статья, добавлен 16.11.2022Generalization of the concept of information logistics. Determination of the structure of information logistics system in relation to agricultural enterprises. ERP-system (Enterprise Resource Planning System) as a system of enterprise resource planning.
статья, добавлен 25.06.2017Research of the main theoretical and methodological provisions of diagnostics of the logistics activity of an enterprise as a tool of the management process Analysis of the essence of the main components of the logistic activity diagnostics mechanism.
статья, добавлен 04.11.2020