Commercialization of innovations in Ukrainian book publishing: current trends and prospects
Examines the peculiarities of innovative activity and commercialization of innovations in Ukrainian book publishing. Innovations are an essential factor in the development of the industry, as they make it possible to improve the quality of bo ok products.
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Social factors have an influence in the success or failure of innovations. An innovation can be merely an object possessing features such as, being novel, having a practical application, but its success is largely determined by how society accept it.
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