Problematic Issues of Competition in the Outdoor Advertising Market
The impact of competition on the growth of the outdoor advertising sector and the overall state economy. Deficiencies within the existing legal framework concerning outdoor advertising placement. Development of proposals for overcoming these problems.
Подобные документы
Modern forms of mass communication. Principles of dividing publications into genres. Analysis of the main approaches to the classification of genre advertising system. Scientific systematization of advertising texts. Development of Ukrainian genrology.
статья, добавлен 11.07.2018The evaluation of the economic efficiency of the advertising campaign of small and medium-sized businesses and the principles of their Application the use of advertising campaign tools in the context of planning the marketing budget of the enterprise.
статья, добавлен 19.07.2018Social networks as the part of marketing communications. The creation of advertising messages. Clients’ perception measurement in the context of social media. Research on determination of factors influencing consumer’s perception of advertising messages.
дипломная работа, добавлен 07.09.2018Analysis and determination of the main trends in computer game advertising and its design. Study of functional and visual features of the design of certain types of Internet advertising. Analysis of types of Internet advertising and their graphic design.
статья, добавлен 11.07.2023- 30. An assessment of the effect of touting on Nigerian seaport operations: a case study of Apapa port
The essential relationship between advertising and the provision of services, security measures and operational reliability, anti-theft protection, advertising influencers and operational reliability. Implementation of a strict policy against advertisers.
статья, добавлен 24.02.2024 The study of advertising as a kind of social activity of man in the worldview-value, moral-ethical and pragmatic aspects. Characteristics of modern ways of influencing public opinion, methods of forming national identity, consciousness of the person.
статья, добавлен 08.12.2020Features of the relationship between verbal and nonverbal components of advertising of world-famous brands. Research of the specific influence of the emotional factor of a particular brand's popularity on the figurative parameters of advertising.
статья, добавлен 16.01.2022Linguistic analysis of changes in advertising and branding in the fashion industry. A study of the transformation of consumer preferences and tastes in quarantine measures during the COVID-19 pandemic. The emergence of storytelling as a branded lookbook.
статья, добавлен 13.06.2022Coding of visual information based on the means of verbal stylistics. Determination of various visual stylistic devices on the material of commercial and social advertising. Investigation of the specifics of the hidden nature of the suggestive influence.
статья, добавлен 18.06.2021Theoretical basics and delivery methods of online advertising. Use of the Internet to target network subscribers. Placing ads on mobile devices. Send of messages using texts, animation and video clips. Benefits of Email marketing. Designing media tactics.
курсовая работа, добавлен 03.10.2017Political advertising and campaigning from 1991 to the last presidential elections were analyzed and a periodization based on the elections of the President Ukraine was developed. Content analysis in the media made it possible to distinguish seven stages.
статья, добавлен 12.05.2024Advertising discourse as an integral element of modern culture and society. The effect of suggestion as the ratio of linguistic factors and extralinguistic factors that were actualized as a result of various lexical and semantic transformations.
статья, добавлен 17.08.2021Hidden marketing as a special kind of online advertising in which the message is spread through the exchange of views on the product between users. Promoting products and services in the international market. Features of a search engine targeting.
дипломная работа, добавлен 17.10.2016Advertising is a tool for experiencing the city as a concern for the urban environment, a tool for forming consumer attitudes of city residents through the formation of a qualitatively new type of social relationships based on the illusion of prosperity.
статья, добавлен 30.05.2022Characteristics and structural organization of visual formal elements of modern advertising. Study of the integrative nature, attributes and semiotic mode of functional groups. Selection of subunits, subelements and subparameters of advertising texts.
статья, добавлен 11.02.2024Review of perfume advertising taking into account verbal, visual and olfactory modes. A comparison of the types of perfume advertising distinguished as a type of catalog for the professional sales agent, the potential consumer. Multimodal cohesion.
статья, добавлен 11.12.2023Means of motivation of potential consumers. Analysis of the possibilities of print advertising in the XX century. The study of the style features of fonts, graphic decorative elements and the nature of images in advertising messages of Kyiv periodicals.
статья, добавлен 05.06.2022The regional advertising as a form of mass communication. Comprehensive research of the communicative space of the Tyumen region. Analysis of the reasons for using foreign words in advertising texts. Terms of the different languages vocabulary.
статья, добавлен 08.05.2018Analysis of the changes that took place in the Chinese advertising poster during the ХХ century. The connection between the cultural and political context and the visual content of messages, the influence of historical and cultural processes on them.
статья, добавлен 26.11.2023Features of design thinking. Functions of graphic design in advertising. Its methodological aspects from a marketing standpoint. Rules for achieving the quality of graphic design. Approaches for the formation of the project activities in this field.
статья, добавлен 15.08.2022Native advertising - the way to pay attention to the particular brand in the context of the site and user interests. Influencers - one of the main instruments for pushing brands to change their assumptions about how to engage the target audience.
дипломная работа, добавлен 24.08.2020Cross-cultural categories influencing the process of creative expression. The commercial video materials produced by international brands. To examine the degree to which companies adapt their advertising to cultural realms of different countries.
дипломная работа, добавлен 14.07.2020Deals and characteristic with the influence of the artistic element of the advertising message on the effectiveness of the commercial offer. Postmodernism is defined as artistic behavior that is effectively used in the modern advertising business.
статья, добавлен 11.11.2022Analysis of trends in the development of marketing in social networks. Research on innovations for product promotion in social networks. Use of web analytics, video advertising, influencer marketing. Transforming social networks into marketplaces.
статья, добавлен 18.12.2023The study of effective marketing in social networks. The choice of influential individuals who will positively influence the decision to purchase brand products. The peculiarity of social commerce and native advertising. Website optimization process.
дипломная работа, добавлен 14.07.2020