The professional standards and social responsibility in the field of the PR-activities
The main purpose of the article is to consider the ideas of the evolution, to study the sphere of professional activity and the model of the practice and ethical aspects of the public relations. The mechanisms of social responsibility are analyzed.
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The study of the communicative function as a key function of journalism, since it mediates all other journalistic functions. The definition of journalism as an institution of social communication, through which the communication of citizens of the state.
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