Social focus of business: theoretical and practical aspects
Clarification of the need for social responsibility of business in the context of the global economic crisis. The essence of social responsibility of enterprises, the existing theories of social responsibility and its international standards are analyzed.
Подобные документы
Theoretical aspects of customer engagement in the global airline industry through social media. Comparison of Turkish Airlines and other global airline companies on social media. Analysis of posting actions and the content theme of Turkish Airlines.
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??????, добавлен 06.03.2018Social media ??? ???????? ?????? ?????????, ????????, ?????? ? ?????????, ??????????? ???????????????? ??????????. ???????? ???????????? ?????? ??????? ????-???????????? ???????? Fortune 500 ?? ???????? ????????? social media ???????????? ??????????.
??????????? ??????, добавлен 21.11.2017???????????? ???????????? ???????? ?????????? ???????????????? ????? ? ????????????? ???????? ????????????. ??????????? ????????? ??????????? ????????????? Social Listening ? ??????????. ?????? ????????????????? ?????????????? ???????????? ??????????.
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????????? ??????, добавлен 02.09.2018The article outlines methodological aspects of the role of digital marketing in the process based on the analysis and systematization of theoretical and practical approaches to a comprehensive assessment of the business marketing activity efficiency.
??????, добавлен 04.12.2023Marketing research of the prerequisites for starting a business by interviewing existing and potential entrepreneurs under the age of 35 in social networks. Problems of enterprise development during the period of quarantine restrictions due to Covid-19.
??????, добавлен 21.08.2022The degree of the enterprises flexibility to probable crisis situations due to their reserves potential strengthening. To justify the necessity of marketing tools expending for the outsourcing, reengineering implementation to domestic business practice.
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??????, добавлен 24.06.2024Analysis of multimodal advertisements which play a very important role in the modern social, business, and mass-media communication. The structure and semantics of the advertisements of mineral water in the Ukrainian mass-media and business discourse.
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??????, добавлен 02.12.2020????????????? Social Media Optimization ? ???????? ??????????? ??????????? ????? ??? ??????????? ??? ??????????? ? ?????????? ????????. ??????????? ????????????? ????????????? ??????????? ? ?????????? ????? ??? ?????? ??????????? Social Media Marketing.
??????, добавлен 05.05.2015Management of restaurant business development. The influence of external and internal factors of the hierarchical level on the restaurant business. Development of innovative and adaptive mechanisms of interaction with subjects of economic relations.
??????, добавлен 11.02.2024????????????? ????????? ??????????????? ? ?????????? ?????, ????????? ?? ???? ???????????? ??????????. ??????????, ??????????? ???????? ? ?????????? ????? - SMM ? ???????????????? ??? - social media marketing. ????????? ???????????? ????????????? SMM.
??????, добавлен 15.07.2021Advertising is a tool for experiencing the city as a concern for the urban environment, a tool for forming consumer attitudes of city residents through the formation of a qualitatively new type of social relationships based on the illusion of prosperity.
??????, добавлен 30.05.2022???????????? Social Media Marketing-?????????? ??? ?????????? ??????????? ?????????? ?? ???????????? ???????. ?????? ??????????? ?????????? ????? ?? ????? ?????? ? ?? ??????????. ?????????? ??????? SMM ??? ?????????? ???????????? ?????????? ????????????.
??????, добавлен 22.01.2023The study of effective marketing in social networks. The choice of influential individuals who will positively influence the decision to purchase brand products. The peculiarity of social commerce and native advertising. Website optimization process.
????????? ??????, добавлен 14.07.2020Study of modern trends in the development of banking marketing in the context of global digitalization of all spheres of social life. Increasing penetration of the Internet into the banking system. Review of the main digital banking marketing tools.
??????, добавлен 12.05.2024
