Ikea Company

Vision and business concept of the Ikea Group. Investing for the future as the main financial principle of the company. Interesting facts about Ikea. The company's competitors: Kika Group, Jysk. Partner companies: UNICEF, the World Wildlife Fund.

Подобные документы

  • The main stages of video production. Characteristics of available resources and capabilities of the company. Consideration of the target audience and competitors. Strategic business plan. Marketing activities for product promotion and sales analysis.

    ????????? ??????, добавлен 18.07.2020

  • ?????????? ? ??????? PR-?????????? ???????? "IKEA". ??????? ???????????????? ? ???? ?????????. ????????????? ?????? ???????????? ????? ? ???????????. ??????????? ???????? ? ???????? "IKEA", ??????????? ?????? ? ???????????? ????????????? ??????.

    ???????????, добавлен 29.10.2015

  • The analysis of the place and the role of the Web-culture as a component of the company's intellectual capital. Refining of the structure of the company's Web-culture. Essence and the systematization of the main methods of company's Internet activity.

    ??????, добавлен 26.08.2016

  • Defining the mission and tasks. Analysis of structure, of the marketing company, of the environment, of factors directly influence, of suppliers and competitors. Laws and government agencies that have an impact on the activities of "RVK Seventh Heaven".

    ???????, добавлен 08.02.2012

  • Description of the family business on the example of a specific Spanish company "Vigar". The effectiveness of the presented international company and the difficulties faced by the family business are considered. A marketing analysis of the Vigar.

    ??????, добавлен 21.07.2020

  • Mergers and acquisitions as a tool and factors of competitiveness of the company. The Walt Disney company, its activity and main competitors. M&a transactions as a tool for development. Improving the weakest segment of ?ompany using M&A Strategy.

    ????????? ??????, добавлен 30.07.2016

  • ??????? ??????? ????????? ? ??????? ????????? ???????? ????? IKEA. ?????????????? ???????????? ? ??????? ????????? ???????????. ?????????? ? ??????????? ?????????? ???????. ????????? ? ???????? ?????? ? ???????. ??????????????? ????????? ???????????.

    ???????????, добавлен 16.04.2015

  • Founding the company, the names of the founders and first tailoring shirts. Formation of the new brand and the first store Karen Millen. Expansion of chain stores. Interesting facts of Karen Millen. Feature of women's clothing produced by Karen Millen.

    ???????????, добавлен 22.04.2016

  • ????????? ? ???????? ?????? ???????????. ??????????????-????????????? ?????????????? ???????? IKEA, ???????? ?? ?????????? ???????????. PR-?????????? ??? ???????????? ????????????? ?????? ? ??????????? ??????. ???????? ???????????? ???????????? IKEA.

    ???????? ??????, добавлен 02.06.2021

  • The research company's relentless pursuit to implement the innovative marketing elements in production and marketing services to quickly reach the customer and meet needs according to the quality standards, the appropriate cost, and delivery speed.

    ??????, добавлен 18.04.2023

  • ???????, ??????, ??????? ? ????????? ?????? ???????????. ???????????? ?????? ???????????. PR ?????????? ? ?? ???? ? ???????????? ?????????????? ?????? ???????????. ???????? IKEA ? ??????????? ?? PR-??????????. ????????????????? ?????? ???????? IKEA.

    ???????? ??????, добавлен 13.11.2015

  • Summary about activity of company, specific of service and services, competitiveness. Segmentation and market tendencies, marketing's programs and commercial strategy, planned profit and possible losses. Drafting of financial plan of enterprise.

    ???????????, добавлен 08.12.2010

  • The history, characteristics and location of the company. Structure of the company and marketing service. Organization of labor, production technologies of company. Organization of quality control. Segmentation of consumer market. Features and promotion.

    ????? ?? ????????, добавлен 30.04.2020

  • The History of Gillette company, its market environment in India, competitors and consumers. Analysing of targets and elements of marketing strategies and segmentation. Essentials of marketing mix. Feature of product, pricing and promotion strategies.

    ???????? ??????, добавлен 15.05.2011

  • Control of deliveries and shipments as the basic function of the warehouse logistics. The problem of customer interaction in the company of wholesale trade. Customer engagement - a basis of strategy of survival and growth for the company in the market.

    ??????????? ??????, добавлен 20.03.2016

  • Consulting services in the field of marketing researches. History of PepsiCo, international activity of company. A launch of a brand to the Russian market. Main principles of work of the company, the key of success. The domestic market of soft drinks.

    ???????????, добавлен 14.05.2014

  • Customer lifetime value like one of the key business indicators which we can predict net income, as well as future relations between the company and the client. Characteristics of the several measurements and evaluations of recommendation systems.

    ????????? ??????, добавлен 18.07.2020

  • Brand is the name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. Nestle's corporate business principles. History of Ford Motor Company. Products of McDonald's Corporation.

    ???????, добавлен 27.03.2013

  • History of development and general characteristics of Walmart activities. Financial results of the Walmart company. Porter 5 forces analysis, PEST-analysis of Walmart. Competitive advantages of this trading network. Protection against competitive threats.

    ??????, добавлен 24.02.2019

  • Apple as a manufacturer of personal and tablet computers, music players, phones, software. Apple headquarters in Cupertino. Owners and management. Members of the Board of Directors and Higher staff. Important figures in the history of the company.

    ???????????, добавлен 05.03.2013

  • Evaluation of strategic potential of Isabelle Camille, the ability of the company to meet the expectations of Russian distributors. Recommendations for the development of a conceptual commercial equipment with the symbols of the trademark of the company.

    ??????, добавлен 15.05.2016

  • ????????????? ?????????????? ??????? ? ??????????? ?????????? ????????????? ????????????: ??????????? ??????????? ? ????????, ?????????????? ?????, ????? ???????. ???????????? ????? ?????? ? ??????????????? ???????????? ??????????? Ford Motor Company.

    ???????? ??????, добавлен 28.10.2013

  • Conditions for the active use of a marketing approach in order to solve management and sales tasks and increase competitive advantages. The main approaches to the interpretation of the concept of "marketing". The main elements of the marketing strategy.

    ??????, добавлен 19.03.2024

  • Profile of the company and its products, development of a strategic plan for its operations. Features of the company and the prospects for growth, development of its strengths. The advantages and disadvantages of assessment strategies of the organization.

    ????????? ??????, добавлен 09.06.2015

  • ???????????? ? ???????? ??????????? ? ???????? "The Coca-Cola Company". ?????????????? ? ?????? ????? ????????? ???????????? ???????? ? ?? ????????. ??????????? ???????? ?????? ??????????? ????????, ??? ??????????? ?????????? ???????????? ???????.

    ??????????? ??????, добавлен 11.11.2014

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