????????????? ????????????? ??????????? ???????????
???????, ????, ?????? ? ???? ?????????? ???????????. ?????????????? ?????? ??????. ?????? ???????????? Harley-Davidson Motor Company (?????? ?. ?????????). ?????????? ??????????? ??????? ????? ?? 2014-2016 ??., ?????? ?? ????????????? ?????????????.
Подобные документы
Researches regarding the purchase behavior and consumer demand for various products across national boundaries. The elaboration of the marketing mix for targeted country. Factors that progressively drive international trade and marketing efforts.
??????, добавлен 21.10.2019The relevance of scientific research is due to the establishment of the brand as the most valuable asset of the company. Brand audit appears as a preparatory step for developing or correcting brand positioning, clarifying its development strategy.
??????, добавлен 06.07.2023- 53. Global brands
Brief description of the world's leading brands. History of Air Jordan Company, issue of sports footwear for basketball clubs and public consumption. Creating clothing chain Inditex and Zapa. Opening salons of fashion of Chanel for the secular elite.
???????????, добавлен 14.04.2015 ????????????? ???????? ??????????? ????????????. ??????? ????????? ? ???????? ??????????? ?????? ????????? ???????????? ????????. ????????????? ?????? ? ?????????? ????????? ??????????? ? ?????????? ?????????. ??????? ???????? ??????? ? ???????????.
???????? ??????, добавлен 14.12.2015???????????? ? ???????? ??????????? ? ???????? ???????? "Coca-Cola". ?????????????? ????????? ???????????? ???????? ? ?? ????????. ??????????? ???????? ?????? ????????, ??? ??????????? ?????????? ???????????? ???????. ???????? ????????? ???????? ?????.
??????????? ??????, добавлен 12.11.2014The role of advertising in the modern life of each person. Purpose and function of advertising, which is part of the communication activities of the company. The results of a poll of city residents relations to advertising, factors of its effectiveness.
???????, добавлен 07.06.2015??????????? ??????? ?????????????? ?????? ??? ????????? ??????? The Coca-Cola Company, ?? ?????????????? ?? ?????? ?? ????????? ???????. ????????? ????????? ??????????? ????. ???????????? ????????? ??????? ?? ???????? ?????. ?????? ?????????? ????????.
???????? ??????, добавлен 19.11.2019Attracting consumers through conversion funnels. Tracking analysis of the steps that customers take on the way to purchase. Developing a strategy to increase conversion. Identifying weak points in the sales process. Increasing the company's profit.
??????, добавлен 16.01.2024Omnichannel as a new approach to the company's activities in an integrated environment that combines online and offline channels. Three periods in the development of relevant research, the most cited works. Analysis of research topics of each period.
??????, добавлен 04.09.2024In the article have been defined that in the direction to ensure consumer loyalty to the company, first of all, the optimal assortment should be formed and the formation of goods should be carried out. The application of the integrated ABC/FMR analysis.
??????, добавлен 05.09.2024??????? ? ???????? ?????-?????. ?????? ????????? ???????????? ? ???????? "The Coca-Cola Company". ????? ???????????? ?? ????????????????? ?????????? ? ??????????? ?????????? ?????-?????. ????? ???????? ??? ?????????? ?????????? ???????????? ???????.
???????? ??????, добавлен 18.06.2015Specialization of "Nestle" in the production of pet food, pharmaceuticals and cosmetics. History of company and output on the world market. Start of production of Nescafe. Produsing by "Nestle" in Ukraine produces a wide range of food products.
???????????, добавлен 13.10.2015????????????, ??????????? ? ????? ????????????? ?? ????? "??????????–2016" ? ??????? ????????? ??????? ?????????? ??. ?.?. ???????. ????????????? ???????????, ??????? ????????????????? ??????????, ????????? ?????????? ? ??????????? ??? ???????????.
??????, добавлен 13.10.2016???????, ????, ???????? ? ??????? ???????????. ?????? ?????? ????????????????????? ?????? (??????) ? ??????????? ? ?????. ??????? ??????? ??????????? ?????????. ?????? ?????????? ??????????? ?????????????????????? ??????????? ?? ?????? ????????? 2016 ?.
???????? ??????, добавлен 13.09.2017Conditions for the active use of a marketing approach in order to solve management and sales tasks and increase competitive advantages. The main approaches to the interpretation of the concept of "marketing". The main elements of the marketing strategy.
??????, добавлен 19.03.2024?????? ?????????? ????? ??????????: ????????????????, ?????????????, ??????????, ??????????????? ????. SWOT-?????? – ??????, ??????? ? ?????? ??????? ?????. ?????? ?????????? (??????????, ??????????, ??????????), ?????. ?????????? ????????????? ?????????.
???????? ??????, добавлен 16.04.2014??????????? ???????????? ????????? ???????? Ritz Carlton. ?????????????? ???????? ?????? ??????? ???????? ?????????? ??????? ? ?????????? ?????? ?? ?????????? ???????????? ?????????? ????????????, ??????????? ???????????? ???????????? ??????? ? ???????.
???????, добавлен 13.12.2016The prerequisites for the introduction of sustainable development and green growth principles into all sectors of the economy are analyzed. The use of ginoshing leads to decline in trust in the green brand. Marketing strategies for green brand promotion.
??????, добавлен 15.03.2020????????????? ?????????????? ???????????? ? ?????????????????? ????????????, ?? ???????? ????????????. ?????? ???? ?????????? ? ??????????? ???? ????????? ????? ? 2016 ????. ????? ???????? ??????????? ????????? ??? ?? ?????????????? ??????? ? ?????.
??????, добавлен 25.12.2018???????? "The Coca-Cola Company" ? ??????? "Coca-Cola" ??? ?????? ???????. ??????? ??????????? ?????????? ??????? ? ??? ????????, ?????? ? ???????? ???????????. ?????????? ????? ? ???????, ????????? ? ???????? "Coca-Cola", ??? ???????? ??????????.
???????????, добавлен 01.06.2014In Bulgarian companies the direct marketing and its application is guided by the principles of maintaining the information actual for customers, analyzing the customer’s response, different proposals for different clients based on their for the company.
??????, добавлен 15.02.2022??????? ??????????? ????? ???????????? ??? ????? ???????? - ??????? ???????????? ?????????? TikTok, ?????????????, ?????????? ????????? ????????? ByteDance ? 2016 ?. ????????????? ??????????????? ??????? ? ?????????????? ? ???????????? ???????.
??????, добавлен 21.12.2021????????, ???? ? ?????? ? ?????????????? ?????????, ??? ???????? ? ????????????. ????? ??? ????? ??????????????? ???????????? ?? ??????? ???????? "The Coca-Cola Company". ??????????????, ?????? ? ???????? ?????? Coca-Cola, ?????? ??? ?????????????.
???????? ??????, добавлен 31.08.2021McDonald's as the world's largest chain of hamburger fast food restaurants. Television, customer mailing, point of scale display, direct mail - the main methods of promotion, which using this global company. Analysis of the market strategy in Russia.
??????????? ??????, добавлен 22.05.2018??????? ???????????????? ??????????? ??????? ? ???????. ????????????????? ???????? ????????? ?? ???? ????????? ???????? ?????. ????????????? ???????????? ???????????? ? ???????????? ? ???????? ???????????. ?????????? ? ??????????, ???????????????? ?????.
???????? ??????, добавлен 22.04.2018