The role of multimodality in localization of Ukrainian tourist websites into English
Touches upon issues of localization of Ukrainian tourist websites into English. Describes shift of tourist websites' creation moving forward to completely multimodal content as well as briefly outlines notion of multimodality from translation viewpoint.
Подобные документы
The structure of enigmatic texts, specificity in different languages. Features of displaying self-organization and self-control in English, Ukrainian enigmatic texts, methods of their translation. Verbal and empirical analysis of the main meta-values.
статья, добавлен 07.10.2018The dominance of English terms is monitored regardless of the media focus, starting with a search on Google and ending with the presentation of content on the business websites of various audit companies that are engaged in outstaffing and outsourcing.
статья, добавлен 10.07.2020The ratio of linguo-textual and extralinguistic contextual conditions, which serve as tools for verifying the validity of the translation. Definition of the components of the lexical meaning of the English "public", in the socio-political discourse.
статья, добавлен 16.07.2018An overview of the numerical features of English tourist terminology. Reflecting understanding of quantitative relationships in different languages (in English). Research of quantitative units of English terminology in the field of international tourism.
статья, добавлен 25.10.2022The goal is lexical-grammatical transformations, features of translating business terms in the transport sector from English to Ukrainian. Analysis of the peculiarities of the use of translation transformations in the reproduction of English terminology.
статья, добавлен 15.09.2022Ways and methods of reproduction of culturally marked features of ethnocultural lexical units in the Ukrainian language in the English text. Types of translation, the role of correct recognition of the type of text in creating a successful translation.
статья, добавлен 03.09.2024Study of the problems of the emergence of terms in the sphere of psychology in English and Ukrainian. The need for a comprehensive description, study and analysis of new layers of terminological vocabulary. Ways to create terms in the field of psychology.
статья, добавлен 19.07.2020Analysis of the features of polysemantic degrees of the verb "to argue" in Ukrainian and English. Quantitative ratio of this verb in English and Ukrainian. It is proved that the verb to argue in Ukrainian has 39 correspondences and 40 in English.
статья, добавлен 09.02.2023Consideration of ways to translate English-language journalistic neological metaphors into Ukrainian. Replenishment of the vocabulary of a language as a result of a semantic process in which the name is transferred from one referent to another based.
статья, добавлен 29.12.2022Study of problems of translation of pharmaceutical terminology from English into Ukrainian. Mastery of the translator's professional terms used in the original language and the language of translation. Control of a high level of competence in pharmacy.
статья, добавлен 18.08.2021Comparative and comparative studies of zoophrases. Analysis of semasiological and onomasiological research of interlanguage idiomaticity and translation. Specificity of phrase formation using animalistic names in English and Ukrainian languages.
статья, добавлен 07.09.2023Program of comparative lexicology course of English and Ukrainian languages. The study of the theory of word formation, semantic structure of words and phraseology of the English and Ukrainian languages, etymology, the characteristics of vocabulary.
курс лекций, добавлен 23.07.2017The article deals with the coronavirus neologisms in the English and Ukrainian languages which are now becoming widespread. English as a global language reflects the profound effect the outbreak of COVID-19 has had on the lives of people worldwide.
статья, добавлен 10.11.2022Peculiarities of translating non-equivalent vocabulary from English into Ukrainian. The main reasons for the lack of equivalents in the Ukrainian economic terminology system. Translational transformations for the translation of non-equivalent vocabulary.
статья, добавлен 12.12.2022Analysis of techniques and strategies used to achieve equivalence of translation into Ukrainian without violating language norms. Study of the adequacy of the transmission of semantic and stylistic information on the material of the novel by J.K. Rowling.
статья, добавлен 02.10.2024The features of representation of English tourism discourse in tourism texts and dictionaries. An analysis English tourist terms makes it possible to single out a fairly large group of lexical units, traditionally referred to as realia words
статья, добавлен 04.09.2023Isomorphisms and Allomorphisms in Structure of English and Ukrainian Words. Factors Facilitating the Typological Study of Lexicon. Identification of Semiotic Superclasses of Words. Specifically English Types of Word-Formation. Typology of the Adjective.
учебное пособие, добавлен 21.12.2013Identification of historical and cultural features of the people with the help of ethnospecific images and symbols. Translation analysis of comparisons with floral names within the Ukrainian-English language pair. Conceptualization of leaves and trees.
статья, добавлен 13.06.2022Analysis of the ways of rendering the names of military equipment and weapons by means of Ukrainian: full borrowing of the English abbreviation, full translation and creation on its basis of the Ukrainian abbreviation, transcription, transliteration.
статья, добавлен 18.10.2022The article is focused on the pragmatic potential of intertextuality in news headlines on the Russian-Ukrainian war in Ukrainian religious media, based on the materials of the websites "Religious Information Service of Ukraine", "Catholic Observer".
статья, добавлен 26.02.2023Study of the peculiarities of English legal terms and ways of their reproduction in the Ukrainian language. Analysis of the peculiarities of English legal terms (in particular and the linguistic aspect) and ways of their translation into Ukrainian.
статья, добавлен 19.10.2023Types of commercial narrative. Validation of techniques and tactics for implementing strategies of multimodality, neurocopywriting, which create cognitive integrity of translation, perception of digital information in English-language commercial texts.
статья, добавлен 20.07.2024Differences between the phonological systems of the Ukrainian and English languages. Creating significant problems for Ukrainian students while learning English. A comprehensive overview of general and specific differences in consonant and vowel systems.
статья, добавлен 19.11.2023Research of the translation aspect of English national anthems as texts of ideological discourse. Analysis of characteristic transformations that are realized in the translation into Ukrainian of the national anthems of the USA, Canada, Ireland.
статья, добавлен 26.08.2021The problems of translating English-language fiction into Ukrainian based on Jack London's work "Martin Eden". Features of translators' use of lexical and grammatical transformations, their types: deletion, addition, replacement and transposition.
статья, добавлен 13.11.2023