Creation of a marketing department and it’s development on the example of Kerama Marazzi company

Development of recommendations on the creation and development of a marketing department for Kerama-Sochi LLC. Methodology for conducting SWOT-, PESTEL-analysis and expert assessment. Analysis of the main financial indicators of the branch in Sochi.

Подобные документы

  • Analysis of business plan structure of language club. Analysis of Legal and juridical aspects based on the law system of the Russian Federation. Study of financial aspects of the club’s work and risk management. Evaluation of strategic firm’s development.

    дипломная работа, добавлен 29.11.2015

  • The main purpose of tools marketing management tools has been determined, which will allow enterprises to coordinate their activities, optimally allocate resources at all its stages and directly influence the improvement of the level of competitiveness.

    статья, добавлен 10.05.2022

  • The purpose of the article is to show the importance of professional development for the level of engagement, as an important argument justifying the interest of employers in professional career management, including investment in self-development.

    статья, добавлен 06.04.2019

  • Research on product quality and customer value. Learning a video game as a digital product. Marketing strategy for digital products. Video game design and usability principles. Basic text analysis with LDA. The main characteristic of game descriptions.

    дипломная работа, добавлен 07.12.2019

  • A look at strategic processes from historical of view. A comparative analysis of schools of strategic management. The relationship between the choice of the accounting and management strategy of the company, its creation by predicting the future.

    статья, добавлен 06.03.2018

  • Features of the market aspect of multiples, reflecting EBITDA and net income - EV / EBITDA and P / E. Disclosure as an important component of the company's strategy. Analysis of the telecommunications industry in Russia in terms of EBITDA and Net Incom.

    дипломная работа, добавлен 01.12.2019

  • The negative consequences of economic crises caused by the pandemic, which affects the development and evolution of the labor market, are analyzed. The main economic indicators are considered - their dynamics in the pre-crisis and post-crisis periods.

    статья, добавлен 12.08.2022

  • Improvement of planning and management of financial and economic activities. Analysis of the dynamics of the development of digital technologies and the globalization of markets. Formation of new challenges in the field of intellectual capital management.

    статья, добавлен 05.09.2024

  • Grounding of theoretical aspects and develop practical recommendations for financial controlling in the enterprise. The issue of effective management of the enterprise and ensuring its sustainable development. Coordinate the work of functional services.

    статья, добавлен 14.06.2022

  • The possibility of using the organizational development management as the basis for implementing innovations within the framework of proactive management at the enterprise is justified. Approaches to the organizational development management are analyzed.

    статья, добавлен 28.09.2016

  • The definition of the basic essential features that allows to build a strategy of management of educational potential of the employee. Quantitative-qualitative analysis and determination of factors and catalysts for the development of this potential.

    статья, добавлен 27.10.2016

  • Changes in the macroenvironment as a source of new opportunities for the company. Especially the development of business strategy. General characteristics of Porter's Five Forces. Analysis of the factors determining the competitiveness of the industry.

    реферат, добавлен 08.09.2015

  • History of company, that provide retail selling of Pandora bracelets. The financial performance of the company, product range. Quantitative indicators of activity, the expansion of the retail network. The mission of the company, human resources policy.

    реферат, добавлен 17.04.2016

  • Presentation of recent forward-looking technological research that is directly aimed at aligning technological development with the long-term goal of achieving sustainable development. Description of the purpose of long-term strategies of the state.

    статья, добавлен 05.08.2022

  • The paper describes the approaches to strategic management of companies' development. Basic elements and tendencies are outlined and the model of strategic management of companies' development in the emerging innovation economy of Kazakhstan is formed.

    статья, добавлен 27.09.2016

  • Ensuring the functioning of companies in conditions of cyclical financial crises. Improvement of the enterprise management system. The use of innovations to increase competitiveness and the company's leading position in consideration to risks and threats.

    статья, добавлен 20.07.2024

  • Study of approaches to assess the impact of inflation on fixed assets of companies. Development of a method for assessing the fixed assets of companies taking into account the inflation factor. Testing this method on the materials of a specific company.

    статья, добавлен 21.06.2018

  • Criteria for quantifying and evaluating the competencies of enterprise employees for making appropriate management decisions regarding the impact of their development on the effectiveness of financial activities. Employees' Competence Evaluation Matrix.

    статья, добавлен 28.09.2016

  • Considers and examination of the issues of building the enterprise competitive development strategy in the Republic of Kazakhstan. Research and characterization of the main problems of enterprise financial stability management and risk reduction.

    статья, добавлен 26.09.2016

  • The model obtained as a result of the study can be recommended for use in strategic management in assessing the probability of implementing various scenarios of potential development and the possibility of achieving the enterprises’ strategic goals.

    статья, добавлен 12.12.2023

  • The study of modern trends in the development of the HR service, the formation processes and the efficiency of the use of the company's personnel in the conditions of the latest challenges. Quality factors of personnel management in the organization.

    статья, добавлен 05.09.2023

  • The study of economic activity of the operator. Its basic types and characteristics of development options. Analysis of demand at the enterprises of communication. Planning the volume of services and the calculation of indicators of productive assets.

    методичка, добавлен 11.10.2014

  • Threat assessment by the staff of enterprises. The research entities and personnel security measures used by security personnel in the analysis of the enterprise. Determination of the influence of the motivational system in the work of the enterprise.

    статья, добавлен 26.07.2016

  • Theoretical basis for evaluating the effectiveness of investment projects. UNIDO technique as a method of investment project assessment. Development and justification of a fitness club project. Assessment of project risks and ways to minimize them.

    дипломная работа, добавлен 01.12.2019

  • Mechanism of raising funds through ICO. History of development and the current state of the market. Analysis of the factors influence on the success of the ICO. Building a multiple regression models for The ICO Success. Mean and variance analysis.

    курсовая работа, добавлен 28.08.2018

Работы в архивах красиво оформлены согласно требованиям ВУЗов и содержат рисунки, диаграммы, формулы и т.д.
PPT, PPTX и PDF-файлы представлены только в архивах.
Рекомендуем скачать работу и оценить ее, кликнув по соответствующей звездочке.