Positioning the hotel based in Nizhny Novgorod for the foreign tourists coming for FIFA World Cup in 2018 (based on the analysis of the value orientations)
Research on the mega-sportive events visitor’s characteristics. Study of value orientations of FIFA-2018 World Cup visitors. Recommendations on the hotel’s positioning strategy for the tourists coming for FIFA World Cup in 2018. Market cоncept of a hоtel.
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