The loan lexeme at the cross-cultural juncture
Cross-cultural semantics like a comparative study of culturally labeled words aimed at understanding explicable communicative norms known to the addressee. Functional semantics of examples in the sentence of typology of discourse in modern English.
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The specifics of ethnographic and cross-cultural phenomena with an attempt to look at languages and cultures from various angles: scientific communication, different aspects of political discourse, cultural and historical contexts, media coverage.
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